Social media readiness assessment seminar


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Social media readiness assessment seminar

  1. 1. Facilitated by:
  2. 2. Branding & Crowd SourcingNetworking & ReferralSales & MarketingCompetitive InsightPublic Relations & Crisis ManagementCustomer Relations ManagementInternal Communications
  3. 3. People from all over the world give you ideas on how you can improve your products and services (Crowd Sourcing)
  4. 4. Your website has more visitors and staying online much longer than before (Meaningful Engagement)
  5. 5. Your company become a choice employer and everyone hope to work for you (Strategic Recruitment Strategy)
  6. 6. More customers are forming so many interest groups revolving your brand that you have lost track of them. (fans) More people are aware of your Corporate SocialResponsibility (CSR) initiatives and join your causes (Perception)
  7. 7. More customers are forming so many interest groupsrevolving your brand that you have lost track of them. (Fans)
  8. 8. Others in the same industry are emulating what you are doing for your company (Thought leadership)
  9. 9. Others write about you and it becomes an entry on the social encyclopedia (Wikipedia)
  10. 10. Word of mouth was great, now how about “Words of Many Mouths” all at the same time (Social Media Effect)
  11. 11. Your prospects are telling others about you even if they are not prepared to buy from you yet (Sharing)
  12. 12. People whom you do not know are telling you when andhow many times they have visited your business venues (Location Checkin to Location Marketing)
  13. 13. Your sales staff are having inquiries daily because they are making new contacts without much offline networking (Facebook)
  14. 14. B2B or B2C partners are coming to you with proposals to create new channels and markets (Linkedin)
  15. 15. You get to test out a foreign market and gauge its potential without physically going there. (due diligence)
  16. 16. More are buying from you because 4 out of 5 of their friends said you are good and recommended it. (“likes”)
  17. 17. Your market survey can be created easily and shared to millions of people. The insight can be obtained within a very short period (Poll)
  18. 18. Celebrities become your brand ambassadors to represent and speak for you ever asking for a single cent (Blogging)
  19. 19. Your brochures are viewed and downloaded on a server, shared by many who do not even know you personally. (Slideshare)
  20. 20. Professional corporate video can be created within minutes withjust photographs and royalty-free soundtrack disturbed on the 2nd most popular search site in the world (Youtube & Animoto)
  21. 21. You are fully aware of what you competitors are doing online without ever going to their sites at all! ( Socialmention : the “Google” of Social Media )
  22. 22. You have done an event and many people are talking about itonline, looking forward to invite their friends for the next one (Photo Tagging)
  23. 23.  interested in leveraging Social Media as a new marketing channel understands that Social Media is a long term priority prepared to contribute to social media content development interested in taking the feedback from customer views and other data to make changes in the organization willing to provide the resources necessary in order to get the social media program off the ground
  24. 24.  which social media channels are available and which are the best fit for our organization solid understanding of how our employees and executives are currently using Social Media read industry-based reports and benchmarking studies on Social Media attended conferences and networked with colleagues to gain a better understanding of how they plan on implementation joined Social Media peer groups to learn more about how we can leverage Social Media subscribe to Mashable or other Social Media educational sites
  25. 25.  Dedicated online community groups exist for our customer a company profile on Social Media networking sites such as LinkedIn, Facebook, etc. Our subscriber list is growing among the various forms of Social Media currently being used regularly contribute to online discussions know if our audiences tone is positive, neutral, or negative on 3rd party sites Our audience (customers, prospects, etc) regularly make comments on our postings
  26. 26.  audited our top competitors online strategy, evaluated their maturity and have a basic idea of what they are doing with Social Media regularly track our competitors (# of Blog Postings, Comments, Twitter Followers, Facebook Group Members, etc.) monitor competitive social media changes and updates daily provide competitive positioning information to our product management group joined our competitors online community and networking groups
  27. 27.  defined roles and responsibilities for people in our organization who are involved with Social Media dedicated internal point person to manage our Social Media program consulted with Social Media experts to ensure our programs success an industry thought leader who contributes to our blog postings consulted with our IT department to get their input on technology selections developed and provided a training program to employees and contractors
  28. 28.  created and presented a social media channel map which highlights how we will use Social Media a defined strategy with clear objectives, targets, initiatives and measures analyzed and prioritized our Social Media channel options and have consensus on which opportunities pursue first evaluated and selected technology solutions for implementing our Social Media program developed a project plan with timelines, deliverables and milestones communicated our Social Media plan to our employees
  29. 29.  incorporated and integrated Social Media into our normal marketing mix developed a calendar for selecting topics and organizing Social Media communications defined the frequency for updating our Social Media channels regularly scheduled meeting to discuss our Social Media program
  30. 30.  a policy to govern the use of Social Media with our employees, contractors, prospects and customers a dashboard to report on our top Social Media metrics communicate the results of our Social Media program to Senior Management on a regular basis documented the Terms of Use and Privacy Policy for the Social Media applications that we provide
  31. 31.  Weighting  different category means differently to different companies  Total = 100% Assessment  5 – strongly agree  1 – strongly disagree Score  Category = % of Weighting x Assessment  Overall = Total of 8 categories
  32. 32. Seminars, Training and Consultation Readiness General Assessment Seminars (2) (3) SIRC Job Functions Industry Consultation (6) (2) (1)
  33. 33.  General ▪ Basic Course : Exploring Social Media for Business ▪ Duration : 1 day ▪ Outline : ▪ Overview of Social Media ▪ Basic platforms ▪ Advanced platforms ▪ Current Application of Social Media General (3) Industry (2)
  34. 34.  General ▪ Intermediate Course : Implementing Social Media for business ▪ Duration : 1 day ▪ Outline : ▪ Social Media Strategy Map ▪ Social Media Response Map ▪ Social Media Guidelines and Policy ▪ Social Media Risk Assessment General (3) Industry (2)
  35. 35.  General ▪ Advanced Course : Organizational Approach to Social Media ▪ Duration : 1 day ▪ Outline : ▪ Social Media Dashboard and Metrics ▪ Social Media : Hiring or Outsourcing ▪ Social Media Readiness Assessment ▪ Building your own Social Media network General (3) Industry (2)
  36. 36.  Job Function ▪ Master Class: Social Media Public Relations & Crisis Management ▪ Duration : 1 day ▪ Outline : ▪ Developing positive relationship with journalists on social media ▪ Master the art of creative pitching ▪ Using social media as an alternative to press release ▪ Overview of crisis management ▪ 10 Most commonly asked questions Readiness Assessment General (3) Seminars ▪ Establish the SOP by experience ▪ Nurturing of brand ambassadors for social media SIRC Functions Industry (6) (2)
  37. 37.  Job Function ▪ Master Class: Branding & Customer Service via Social Media ▪ Duration : 1 day ▪ Outline : ▪ How social media help your brand audit ▪ Platforms and style of conversation to consolidate your position ▪ Brand communication : an organisation responsibility on social media ▪ Integrating customer service into social media marketing ▪ Customer Service Case Studies Readiness General ▪ Best practices of online Customer Service Assessment Seminars (3) ▪ The future of customer service on social media SIRC Functions Industry (6) (2)
  38. 38.  Job Function ▪ Master Class: Managing Social Media impact for HR Professional ▪ Duration : 1/2 day ▪ Outline : ▪ Developing company usage policy ▪ Use Linkedin for recruitment ▪ Using Slideshare and proprofs for training and development ▪ Internal communication as a branding tool Assessment Readiness General (3) Seminars ▪ Crafting job description for social media role SIRC Functions Industry (6) (2)
  39. 39.  Job Function ▪ Master Class: Social Media for B2B Business ▪ Duration : 1/2 day ▪ Outline : ▪ Defining Your B2B Social Media Strategy ▪ 16 best practices of corporate blogging for B2B ▪ 13 Corporate Marketing lessons Readiness General Assessment Seminars (3) SIRC Functions Industry (6) (2)
  40. 40.  Industry ▪ Master Class: Social Media for Retail Business ▪ Food & Beverage, Retail, FMCG, Heartland Micro-business ▪ Duration : 1 day ▪ Outline : ▪ Case studies of Success Retailers on Social Media ▪ Loyalty programs through Facebook application ▪ Working alongside with “Groupon” systems ▪ Location-based marketing (Foursquare) ▪ Leveraging on customers’ social network Readiness General ▪ Develop social network and mobile apps Assessment Seminars (3) ▪ Managing conversational marketing ▪ SIRC Creating user-generated content Industry (2)
  41. 41.  Industry ▪ Master Class: Social Media for Hospitality Industry ▪ Hotels, Attraction, Integrated resorts, Travel, MICE ▪ Duration : 1 day ▪ Outline : Create original customer story to deliver unique customer experience Harassing the existing co-created hospitality content from other online sources Raise the service bar by personalising corporate social media accounts Embracing the social media culture within the service staff Integrate social media into online booking Conversion of positive feedback into guest blogging Case Studies of Hospitality industry success cases Develop social brand ambassadors through existing loyalty programs Readiness General Assessment Seminars (3) SIRC Industry (2)
  42. 42.  Consultation ▪ Format : 1 to 1 clinic ▪ Duration : 1 hour ▪ Procedure : ▪ Questions and Answers Readiness General Assessment Seminars (3) SIRC Functions Industry (6) (2)
  43. 43. Facilitated by: