Providing Stakeholders and Public Users with Relevant and Timely   Information through Online      Content Management     ...
Profile   Founded       Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002       Table For Six since 2008  ...
Social Media Contacts Social Networking   Facebook - http://www.facebook.com/#!/AndrewChowKokWah   Plaxo http://ideasan...
Content Online Content Management System Building Social Network as Inner Circle Response Strategy Map
Online Content Management    System   10 essential features
#1 : Core functionality
#2 : The Editor
#3 : Managing assets
#4 : Search Freshness – How often does the search engine index your site? This is  especially important if your site chan...
#5 : Customization
#6 : User interaction
#7 : Roles and permissions
#8 : Versioning
#9 : Multiple site support
#10 : Multi-Language support
Features are an important part of the CMSselection process, but they are not everything.  It is also important to consider...
Building Social Network       Building your inner circle
Building your Social Network        10 Questions to Ask
#1 - Will the interface be familiar to               my users?
#2 - How extensive can user profiles                be?
#3 - Does the system tap intodirectory tools and other enterprise            applications?
#4 - What level of security does it              offer?
#5 - What kinds of monitoring tools           are available?
#6 - Does the system meet all of our    collaboration requirements?
#7 - Does the system offer file-sharing capabilities?
#8 - What kind of group capabilities           are available?
#9 – Is there an app for that?
#10 – What mobile capabilities?Desktop                                Mobile
Response Strategy      Map
Response Strategy      Map    10 Critical Success Factors
#1 – Device a Game Plan Know what you are doing, visualize where you are going
#2 – Know your fan/followers well            YOU           They will speak up for you IF you have a crisis
#3 – Able to turn Negative comments          into Positive ones                     The Art of Persuasion applies
#4 – Ensure organizational approach         You cannot do everything alone, it’s everyone’s job!
#5 – Be Honest and Open         The People may know more than you do
#6 – Listen > Talk       It’s the best way to engage the people
#7 – Be Personable, Not Personal                  Being Professional isn’t enough
#8 – Share > Sell         People do not share what you sell,             until they buy what you share
#9 – Be Proactive, Start Now      Don’t wait until you have a campaign to launch
#10 – Experiment with different          responses             You seldom get it right the first time
Thank You & Let’s Chat!
Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management
Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management
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Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management

  1. 1. Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management Andrew Chow
  2. 2. Profile Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008 Education  Thames Valley University, UK Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010 Certification  NLP Practitioner & Certified Life Coach Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore
  3. 3. Social Media Contacts Social Networking  Facebook - http://www.facebook.com/#!/AndrewChowKokWah  Plaxo http://ideasandrew.myplaxo.com/  Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing  Flickr Collection - http://www.flickr.com/photos/ideasandrew/  Youtube Channel - http://www.youtube.com/user/ideasandrew  Slideshare - http://www.slideshare.net/ideasandrew  Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging  Twitter - http://twitter.com/Ideasandrew  Wordpress – www.andrewchow.sg
  4. 4. Content Online Content Management System Building Social Network as Inner Circle Response Strategy Map
  5. 5. Online Content Management System 10 essential features
  6. 6. #1 : Core functionality
  7. 7. #2 : The Editor
  8. 8. #3 : Managing assets
  9. 9. #4 : Search Freshness – How often does the search engine index your site? This is especially important if your site changes regularly. Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint? Speed – Some search engines can take an age to return results. This is especially common on large sites. Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned? Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user? Customization – Can you control how results are returned and customize the design?
  10. 10. #5 : Customization
  11. 11. #6 : User interaction
  12. 12. #7 : Roles and permissions
  13. 13. #8 : Versioning
  14. 14. #9 : Multiple site support
  15. 15. #10 : Multi-Language support
  16. 16. Features are an important part of the CMSselection process, but they are not everything. It is also important to consider issues like licensing, support, accessibility, security & training . Conclusion
  17. 17. Building Social Network Building your inner circle
  18. 18. Building your Social Network 10 Questions to Ask
  19. 19. #1 - Will the interface be familiar to my users?
  20. 20. #2 - How extensive can user profiles be?
  21. 21. #3 - Does the system tap intodirectory tools and other enterprise applications?
  22. 22. #4 - What level of security does it offer?
  23. 23. #5 - What kinds of monitoring tools are available?
  24. 24. #6 - Does the system meet all of our collaboration requirements?
  25. 25. #7 - Does the system offer file-sharing capabilities?
  26. 26. #8 - What kind of group capabilities are available?
  27. 27. #9 – Is there an app for that?
  28. 28. #10 – What mobile capabilities?Desktop Mobile
  29. 29. Response Strategy Map
  30. 30. Response Strategy Map 10 Critical Success Factors
  31. 31. #1 – Device a Game Plan Know what you are doing, visualize where you are going
  32. 32. #2 – Know your fan/followers well YOU They will speak up for you IF you have a crisis
  33. 33. #3 – Able to turn Negative comments into Positive ones The Art of Persuasion applies
  34. 34. #4 – Ensure organizational approach You cannot do everything alone, it’s everyone’s job!
  35. 35. #5 – Be Honest and Open The People may know more than you do
  36. 36. #6 – Listen > Talk It’s the best way to engage the people
  37. 37. #7 – Be Personable, Not Personal Being Professional isn’t enough
  38. 38. #8 – Share > Sell People do not share what you sell, until they buy what you share
  39. 39. #9 – Be Proactive, Start Now Don’t wait until you have a campaign to launch
  40. 40. #10 – Experiment with different responses You seldom get it right the first time
  41. 41. Thank You & Let’s Chat!

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