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La Belle Couture Social Media Marketing Plan 2016

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This is a campus project by 4 adult students of the Digital Marketing Diploma under the Social Media Marketing Module led by Andrew Chow (CMA Academy)

http://www.cma-academy.edu.sg
http://www.andrewchow.sg
http://labellecouture.com.sg

Published in: Marketing
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La Belle Couture Social Media Marketing Plan 2016

  1. 1. S o c i a l M e d i a M a r k e t i n g P r o j e c t Ang Yan Ling | Christabel Tai Lin Li | Sarahnadia Roisza Binte Ismail | Tan Li Na
  2. 2. Te a m L e a d e r D e s i g n e r C r e a t i v e A n a l y s t E d i t o r ChristabelLi Na Yan Ling Sarah
  3. 3. Overview  Competitors (Social Media Competitive Insight)  Interview with founder  Social Media Brand Survey  Facebook/Instagram Content  Website Maturity Analysis
  4. 4. Competitors
  5. 5. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides
  6. 6. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides
  7. 7. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides
  8. 8. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides
  9. 9. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides
  10. 10. SEO Keyword Research
  11. 11. SEO Keyword Research
  12. 12. SEO Keyword Research
  13. 13. Singapore wedding wedding dress wedding gown Singapore wedding package wedding banquet wedding photography singapore SEO Keyword Research S u g g e s t i o n s
  14. 14. Interview with the founder of La Belle Couture
  15. 15. Interview with the founder of La Belle Couture
  16. 16. Interview with the founder of La Belle Couture Found on the blog of MsBabeLoveBebes - Celestia Faith Chong Blog of a mummy, photographer, image consultant, pageant queen and lifestyle celebrity blogger. I blog on all beautiful things/moments in life. Life is short. Blessed single mummy of 3 beautiful angels. Love . Faith . Joy
  17. 17. Interview with the founder of La Belle Couture
  18. 18.  Objectives  Survey questions  Where we posted & shared  Results Social Media Brand Survey
  19. 19. Social Media Brand Survey Objec tives  To understand the consumer behaviour in deciding on a bridal studio  To find out which social media platform reach out to the target audience  Lead generations
  20. 20. Social Media Brand Survey
  21. 21. Social Media Brand Survey
  22. 22. Social Media Brand Survey
  23. 23. Social Media Brand Survey
  24. 24. Social Media Brand Survey
  25. 25. Social Media Brand Survey
  26. 26. CALL TO ACTION + LEAD GENERATION Social Media Brand Survey
  27. 27. TEAM’S SOC IAL MED IA
  28. 28. TEAM’S SOC IAL MED IA Linked-in Twitter Instagra m
  29. 29. BR ID AL FOR U MS
  30. 30. BR ID AL FOR U MS
  31. 31. BR ID AL FOR U MS
  32. 32. 2 2 D e c • S e n t o u t s u r v e y 2 9 D e c • 1 0 0 r e s p o n d e n t s T O TA L • 1 0 4 r e s p o n d e n t s L e a d s • 2 4 i n t e r e s t e d Social Media Brand Survey
  33. 33. Objec tives  Increase Social Media Engagement  Top-of-mind awareness  Lead generations Facebook/Instagram Content
  34. 34. Suggested hashtags: #singaporewedding #labelle_couture #labellecouture Optional (depends on the content) #weddingphotography #weddinggowns #weddingpackage #labellecouture_superstaff Facebook/Instagram Content
  35. 35. Facebook/Instagram Content Caption: A step-by-step guide to your big day with La Belle Couture. #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage
  36. 36. Facebook/Instagram Content Caption: The super staff behind every wedding. They are very important for the success of your wedding. Get to know them better up close & personal in our series of “Super Staff Saturday”. You know you are in good hands. #labellecouture_superstaff #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage
  37. 37. Facebook/Instagram Content Caption: Stand a chance to win a makeover worth $500. Count the number of times you heard “La Belle” in the video. How to win: 1. Answer the question in the comments, tag 2 friends and share 2. Hashtag #WinLaBelleMakeover 3. Like this post & follow us on Instagram & Facebook #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage #labellecouture_superstaff #labellecouture_contest #WinLaBelleMakeover
  38. 38. Facebook/Instagram Content Caption: All the single ladies, here’s a chance to win yourself a once-in-a- lifetime experience as a bride! To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016. #singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou
  39. 39. Facebook/Instagram Content Caption: All the single ladies, here’s a chance to win yourself a once-in-a- lifetime experience as a bride! To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016. #singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou
  40. 40. Facebook/Instagram Content Caption: Celebrate International Women’s Day with La Belle Couture. Featuring 8 women from all walks of life sharing their experiences and achievements in today’s fast changing world. #singaporewedding #labelle_couture #labellecouture #itsreallyallaboutyou #internationalwomensday #makeithappen #savethedate
  41. 41. Facebook/Instagram Content Caption: Wedding in Chinese is hūnyīn. Interested to find out more what exactly are the Chinese customs of a wedding? Find out more on La Belle Couture’s blog or Facebook page. Link is in bio. #singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding
  42. 42. Facebook/Instagram Content Caption: Ever interested to find out what exactly are the Chinese traditions? The traditional Chinese cultures are slowly but surely fading away. With the fast paced of life in Singapore, wouldn’t it be nice to go back to our roots once in a while? So here we are, bringing you a segment of it: traditions of a Chinese wedding. Find out more about the specific details on each segment on La Belle Couture’s blog. *insert link of blog post* #singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding #weddingtips
  43. 43. Facebook/Instagram Content Caption: La Belle Couture has a wedding fashion show where you are invited to be an audience! Find out more on La Belle Couture’s website labellecouture.com.sg. Email us at enquiry@labellecouture.com.sg to express your interest! Slots are limited! #singaporewedding #labelle_couture #labellecouture #labellecouture_events
  44. 44. Facebook/Instagram Content Caption: La Belle Couture has a wedding fashion show where you are invited to be an audience! Click here to find out more on La Belle Couture’s website labellecouture.com.sg. Email us at enquiry@labellecouture.com.sg to express your interest! Slots are limited! #singaporewedding #labelle_couture #labellecouture #labellecouture_events
  45. 45. Facebook/Instagram Content Caption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes
  46. 46. Facebook/Instagram Content Caption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes
  47. 47. Facebook/Instagram Content Caption: We wish that you have a smooth wedding process in your Big Day! Screenshot this now! You may need these useful tips on your wedding day! #singaporewedding #labelle_couture #labellecouture #wedding tips
  48. 48. Facebook/Instagram Content Caption: 10 days to your wedding? Refer to this checklist and do not miss what to do in the last 10 days! #singaporewedding #labelle_couture #labellecouture #wedding tips
  49. 49. Facebook/Instagram Content Caption: Vote for your favourite wedding songs by 31 Jan 2015 and get $200 instant rebate for La Belle Couture’s wedding package. Click here for more infor  http://labellecouture.com.sg #singaporewedding #labelle_couture #labellecouture #weddingpackage #weddingsong
  50. 50. Website maturity Analysis
  51. 51. Website maturity Analysis
  52. 52. In a Nutshell
  53. 53. Thank You

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