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Ikiguide - Interview with Andrew Chow - Author of Personal Branding 247

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This is a full interview of Andrew Chow; author of Personal Branding 247

http://ikiguide.com/2017/04/14/interview-with-andrew-chow-author-of-personal-branding-247/

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Ikiguide - Interview with Andrew Chow - Author of Personal Branding 247

  1. 1. R E S O U R C E by ikiguide in BookReview, Interviews posted 14April,2017  0  1 InterviewwithAndrewChow,Authorof PersonalBranding247. TodaywehavethehugepleasureofinterviewingAndrewChow,theauthorofPersonalBranding247! converted by Web2PDFConvert.com
  2. 2. AndrewChowisknowntobeapragmatic,forward-looking,competitive,intuitiveandgivingperson.Hischaracterisevidentin hispersonalbrandingasasuccessfulsocialmediaandpublicrelationsstrategist,entrepreneurandspeaker. Asaglobalspeaker,Andrewhasconductedtalksinmorethan15 countriesandwaslistedtheTop10MostInfluentialSpeakerin Singaporein2013bytheSingaporeBusinessReview.Heservedas thepresidentoftheAsiaProfessionalSpeakersSingaporeandwas conferredthecovetedSpiritofServiceAwardbyAPSS.Histalks covertopicsrangingfrompersonalbranding,digitalmarketing, Enneagramprofiling,topublicrelations.Theavidtravellermost recentlyheldhissolophotoartexhibitionasafund-raisingeventfor alocalcharity—TeenChallenge—whichheisavolunteerof. WW:HelloAndrew!Itisgreattohaveyoutoday!Thankyouforyourtime. Andrew:Thankyouforhavingme,WanWei! WW:Congratulationsonyourbook!Canyoutellusmoreabout“PersonalBranding 247”? Andrew:SuccessfulpersonalbrandingistheessencetoturningAverageJoeintoJoeExtraordinaire.Itiswhatmakesyouget noticedfromthecrowd.Thewayyoudress,soundandbehaveforsuccess—bothonlineandonline—willdeterminethe perceptionothershaveofyou. Totakechargeofyourpersonalbrandingistodifferentiateyourselffromyourcompetitors.Howdoyouriseabovetherun-of- the-mill?Whatisyouruniquevalueproposition?Howdoyouidentifyandarticulateit?Howcanyoubestleverageit?Personal Branding247hasalltheanswers. Thisbookiswrittenexplicitlyforentrepreneursandbusinessownerswhoarekeentogainrecognitionasexpertsintheir respectivefields,establishtheirreputationandcredibilitytoadvancetheircareers. PersonalBranding247isaboutyou. WW:Howdoyoudefine“Personalbranding”,andhowisbrandingforaperson differentfrombrandingforanobject? Andrew:BeforeIanswerthis,letmeaskyouaquestion.Whatishigherthanbranding? WW:Haha,I’mnotsure? converted by Web2PDFConvert.com
  3. 3. WW:Haha,I’mnotsure? Andrew:Theanswerisactuallyacult. LookatAppletoday.Isitacult? Yousee,Appletodaytranscendsbranding.Whatevernonsenseinfuturetheywillcomeupwith—forinstance,iPhone8.Youwill wantit.Evenifyoumightfindoutthatitisincreasinglynotasgoodaspreviousproducts.Youjustdon’treallycare. Soinmyview,brandingforaproductissolelyfocusingoncreatingaconnectionwiththepeoplewhoarebuyingit. Solet’sdefinebranding.Brandingcanbedefinedas“uniquenessmadevisible”.Thismeanstosaythattherearetwopartstoit. Firstly,youmusthaveuniqueness.That’syourcoreandyoursubstance.Then,youmustalsobevisible(createtheformtomake yourselfknown)—becauseitreallyisuselesswhennobodyknowsaboutyoursubstance.Theformandthesubstancemustboth exist. Sopersonalbrandingtomeisreallyaboutlettingpeopleknowyourvalues.Authenticityisthedistancebetweenyourvisionand yourvalues.Itistheconnectionbetweenyourvisionandyourvalues.Itismatchingyourformwithyoursubstance. Forexample,alotofpeoplelovesaying“Thisismygoal,thisiswhatIwanttoachieve.”However,theydonothavethevaluesto bringthemthere—soitispurelytalk. Likewise,alotofpeoplehavenoblevisions,suchaswantingtohelpalotofpeople,improvingtheworldorlivingagoodlife. However,iftheythemselvesarenotmindfulaboutbeinghealthy,iftheyarenotlearninganythingneworimprovingthemselves, ornotevenspendingtimewithfamily,thenhowaretheygoingtomakethesevisionshappen? WW:Thatisareallyinterestingconnection—thankyousomuchforsharing! “Authenticity”isreallyaninterestingconcept;howcanthepublicbesosurethatthey knowthe“authentic”you? Andrew:Actually,thisiswhereyoucantesthowstrongyourpersonalbrandis. Forexample,ifyourpersonalbrandisattackedwhenyouarenotintheroom,checkbackifyouhaveadvocatestodefendyou. Advocatesarepeopleinthesameroomwhoaresosureaboutyourcharacterthattheywillactuallyspeakupforyou.Aperson withaterriblepersonalbrandwillseldomhavesuchadvocates. Itislikeabrand—whenabrandisattacked,thebrandambassadorswillalwaysspeakuponitsbehalf.Youcan’tspeakfirst—if youdo,itisonlyanindicatorthatthebrandhasnopowerofauthenticity. WW:Canyouelaborateabitmoreabouttheword“vision”? Andrew:Sure.Forexample,ifyouareabloggerlookingforanicheanddecidedthatitwouldbe“luxurytravel”,thenitmightbe wisetoalwayslookandplaythepartalltheway. converted by Web2PDFConvert.com
  4. 4. Yousimplydon’tdressshabbilyandcallyourselfaluxurytravelblogger. Similarly,youdonotapproachbudgethotelorbudget airlineassponsorsforyourtravel.AndifIdon’tseeyouadvisingbusinessorwealthypeopleonwhichluxuriousplacestogo… thenperhapsyouareinthewrongniche. Soyouhavetobeinthatspaceorcirclethatyousaidyouown.Thisisreallyknownasthebrandpositioning. Forexample,ifmyvisionis“Iwanttohaveabalancedlifestyle”,thenmyactionshavetobeinlinewithmyvision.Icannoteat unhealthily,workallthetime,notexercise,andstillclaimtohaveabalancedlifestyle,canI? WW:Onecommonmisconceptionaboutpersonalbrandingisthatithastobeperfect. Whatdoyouthinkaboutthis? Andrew:Frankly,forusspeakers,Ithinkitisimportantthatthepersononstageisthesameasthepersonoffstage. Takemyselfforexample.I’mdefinitelynotarar-raroraloudpersonandevenwhenIamonstageItrytohaveanauthentic conversationwithmyaudience. Sometimeswemeetspeakersandfindthattheyaretwodifferentpersononstageandoff-stage.Whentheyareoff-stagethey don’tevenspeaktoyou,orarecoldtowardsyou. Whentheyareonstage,theycanbesomotivational. Soitisnotperfectionthatmatters,butauthenticity. WW:Doyouhaveanythoughtsaboutmillennialsandpersonalbranding? Andrew:Idon’tthinkmanyyouthsnowadayswouldconsiderthemselvesas“private”. Youngpeoplethesedaystendtoweartheiremotionsontheirsleeves!Forexample,theycanwakeupanddoaBoomerang. Andtheydon’tmindshowingpeopletheirsleepyfaces. That’sunpolishedauthenticity.It’srawbutpeoplelikeit. WW:Haha,thatissotrue. Andrew:Anotherthingaboutpersonalbrandingisthattheworldonlyrewardsachievers;theworlddoesnotrewarddoers. Therefore,onyourlinkedinaccount,alwayswriteachievementsunderyourworkexperience,notyourjobscopeordescription. Yousee,alotofpeoplesometimeswonder—“WhyamInotpromoted?”Thelineoflogicisthattheyaresofaithful,theyalways meetdeadlines,theyareresponsible. Sowhycan’ttheygetpromotedsoonerthanthosewhoareseeminglylessresponsible? Yet,arealltheseattributesnotrewarded?Veryofteninthecorporateworld,itisbecausetheydon’tknowhowtopresentwell, ortodrawattentiontothepositiveaspectsofthemselves. So,weobservethatthepeoplewhogetpromotedarethepeoplewhoknowhowtotalk. Itisthebalanceofeffortsandresults. converted by Web2PDFConvert.com
  5. 5. So,weobservethatthepeoplewhogetpromotedarethepeoplewhoknowhowtotalk. Itisthebalanceofeffortsandresults. WW:Yes,Icouldn’tagreemorewiththat!Sometimeshighermanagementissobusy thattheycanonlytrustwhatpeoplesay,insteadofgoingbacktocheckwhoisactually doingtheactualwork.Peoplesometimeshavenoqualmsabout“stealing”credit. Andrew:Yes,theworldbasicallyfocusesalotabout“form”andnotsomuchabout“substance”.Soyes,Iwouldencouragethe “doer”toalsotakeastepbacktoworkonhispersonalbranding. Focuson“achievements”,andnotthe“jobscope”. However,veryoftenwhenwedotaketimetohaveaface-to-facetalkwithsomeone,wewillrealizequicklyifpeopletrulyknow whattheyaretalkingabout. WW:Howdoyoutell? Andrew:Forinstance,foracertaintopic,manypeoplewouldbetalkingaboutitinthesamewaylikewhatyouwouldhaveread inbooks.Ideaswise,theywouldjustbequotingofforcopyingsomeotherpeopleandsoonandsoforth.Thereisnooriginality intheirthoughts. Soyouknow,thisguyhasnosubstance.Heisnotathought-leader. Heisathought-duplicator. Isaythisinthemoderncontextofcontentmarketingaswell.Let’ssayyouhaveablogandyouwanttofillitwitharticles.Thatis simple—youcansimplypurchasearticlesonline.However,youcannotpurchaseapieceofsubstanceororiginality. Letmegiveyouascenario.Therearesomepeoplewhodonotconsiderthemselvesas“influencers”.Theydon’tevenconsider themselvesaspeoplewithstrongpersonalbrands.Ifyouweretoobservethemclosely,thesepeoplehaveveryhighlikeability andstrongsocialmediaengagement. Thenyouaskyourself,“Whyisthisso”?Well,simplyput,thesepeopleareoriginalandhavesubstance.Sothesearethepeople whoaretherealinfluencers. It’sthesubstancethatmatters. WW:ThankyouforyourtimeAndrew,andwewishyouallthebestwithyourbook! Andrew:Thankyouforhavingme,WanWei! Wehopeyouhaveenjoyedtoday’sinterview!Andrewcanbefoundinallhissocialmediaplatformsunderthemoniker @ideasandrew. Share this: Facebook 59 LinkedIn 22 Reddit Twitter Print More andrewchow247 interview andrewchowideasandrew ideasandrewpersonal branding ikiguideandrewchow personal branding andrewchow       converted by Web2PDFConvert.com
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