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10 Ways Crowdfunding Campaigns can leverage Social Media

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This keynote on How to leverage social media for crowdfunding campaigns was delivered on Malaysia Social Media Week 2015 - 22 April 2015

Published in: Social Media, Business
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10 Ways Crowdfunding Campaigns can leverage Social Media

  1. 1. How to leverage Crowd Funding Campaigns via Social Media and Mainstream Media? Presented by : Title / Organization : Andrew Chow Media Strategist, IDEAS & CONCEPTS
  2. 2. Crowd Funding @ideasandrew
  3. 3. #Crowdfunding is Passion Marketing @ideasandrew
  4. 4. Source: InvestNextDoor Incorporated.
  5. 5. #1 - Show your Passion through compelling video 1 Pitch. 2 Presenters. 3 Minutes. 4 Storyboard scenes. 5 Platforms.
  6. 6. #2 – Sell the Why, How, What & Who We are ___________________ We want to Solve a PROBLEM We need Money because we had to _____ So that Life can becomes better
  7. 7. #2 – Sell the Why, How, What & Who Life will become EASIER, BETTER and FASTER This is how we do it by _____________ We will Solve a PROBLEM together with your $ By the way, we are ___________
  8. 8. #3 - Assemble your A-Team Roles: Manager, Mechanic, Marketer Book: Author, Editor, Publisher New Product: Founder, Engineers, Marketing Music: Composer, Performers, Lyrics
  9. 9. #4 – Campaign through all Media
  10. 10. Social Media Strategy Owned Media Earned Media Paid Media
  11. 11. Microsite www.publicrelations247.com
  12. 12. Pitch: Story for Press; Angle for Media Press Release: Write like a Journalist Radio: Prepare the Questions; not Answers Drip feed information: Press Alert
  13. 13. Public Relations Strategy TV/Radio Press/Dailies/Magazines
  14. 14. Integrated Campaign Strategy Owned Media Earned Media Paid Media TV/Radio Press/Dailies/Magazines
  15. 15. $ #5 – Nurture your Crowd early Backers of today are Ambassadors of tomorrow Be Transparency about the use of funds The Crowd will fund Solution; not Stupidity
  16. 16. Amos Yee
  17. 17. #6 – Build the Traction for fund-raising Early
  18. 18. 20% Secured All on Day 1 Devote 10% of fund for paid media
  19. 19. Tactics to Build Traction Early Personalized script for key advocators Cross Promote on different Youtube Channel Produce a list of keywords for bloggers Do A/B testing on Facebook ads early
  20. 20. #7 – Create Social Proof Supporters : Backers : Advocators : Ambassadors :
  21. 21. #8 – Every reward tier gives a different customer experience Have no more than 7 tiers of rewards Offer the highest tier at the beginning Be as Unique as possible
  22. 22. #9 – Never make any promise you can’t keep Maximum 10 weeks to campaign Maximum 10 months to deliver State an alternate use of the funds raised
  23. 23. #10 – Measure your success from Day 1 Lowest 3 tiers provide 70% of the funds Top 20% of crowd provides 80% of fund 65% of fund should be raised by midway 1 team member should have CF experience
  24. 24. $ Promise Reason Crowd Traction Metrics A-Team Strategy RewardsSocial Proof Passion Crowd Funding No Crowd. No Funding @ideasandrew
  25. 25. Conclusion: The right timing is NOW for crowdfunding When the execution is right, the fund will come Crowdfunding enables you to chase the rainbows Social Media can only help in the campaigning, the rest is up to you.
  26. 26. “For the young, let me tell you the sky has turned brighter.
  27. 27. “For the young, let me tell you the sky has turned brighter. There’s a glorious rainbow that beckons those with the spirit of adventure.
  28. 28. “For the young, let me tell you the sky has turned brighter. There’s a glorious rainbow that beckons those with the spirit of adventure. And there are rich findings at the end of the rainbow.
  29. 29. “For the young, let me tell you the sky has turned brighter. There’s a glorious rainbow that beckons those with the spirit of adventure. And there are rich findings at the end of the rainbow. To the young and to the not-so- old, I say, look at that horizon, follow that rainbow, go ride it.”
  30. 30. Happy Crowdfunding! Have a great
  31. 31. @ ideasandrew

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