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Developing a winning exhibition strategy


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This is a course for companies who have little or not experience in participating in trade shows and exhibitions.
The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management

Published in: Business
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Developing a winning exhibition strategy

  1. 1. DEVELOPING A WINNING EXHIBITION STRATEGY Workshop: Maximizing Your Tradeshow dollars!
  2. 2. Learning Objectives  Manage exhibition as part of your corporate branding strategy  Evaluate different tradeshows if they are align to your corporate objectives  Plan onsite management of your exhibition  Follow up on leads from exhibition
  3. 3. Course Outline  Understanding the importance of tradeshow in MICE industry  Managing your timeline before Tradeshow  Utilize Marketing channels of Tradeshow  Onsite management of Tradeshow  Evaluation of Tradeshow
  4. 4. Incentive : Templates for all participants  Trade show Time Management Tools  Trade Promotion Evaluation Matrix  Trade show Promotion ROI Calculator  Trade show Evaluation Checklist  Trade show follow up form
  5. 5. Who should attend  SME marketing managers with little or no experience in planning for an exhibition  SME business owners keen to participate in overseas tradeshows
  6. 6. Workshop Administration  Date : 28 Oct 2010 (Thursday)  Time : 9am to 5pm  Methodology : Presentation and Discussion  Venue : SACEOS Secretariat Office  Entitlement:  Course material  Templates  Fee:  $80 (SACEOS Members)  $120 (SACEOS Non-members)
  7. 7. Registration Details  Email –  Details  Name  Company  Address  Email  Mobile  Industry  Previous tradeshow experience : Yes / No
  8. 8. About the Trainers  Elizabeth Chin is currently the Executive Director of(SACEOS) Singapore Association of Convention and Exhibition Organisers and Suppliers  Formerly the Executive Director of another industrial trade association.  Elizabeth believe that they must know how to tap on their respective industry associations for assistance and to actively form strong strategic partnerships within that the industry they are focusing on.  Her 25+ years of corporate experiences lies in business network connectivity and entrepreneurship , human resource, logistics and marketing.  Posses a Masters in Business and is actively involve in community and church activities.
  9. 9. About the Trainers  Andrew Chow founded IDEAMART (S) PTE LTD since 1994.  Member of SACEOS in 2004  Certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker.  Spirit of Enterprise Award in 2008  Successful Entrepreneur Award in 2010.  Graduated from Thames Valley University  Certified Trainer, Assessor and Developer recognised by WDA.  Andrew had more than 80 interviews and features about him or his business since 2005.  Choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel.  Fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc.