Amnesty International

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Amnesty International

  1. 1. AMNESTY INTERNATIONAL
  2. 2. VISION  For every person to enjoy all the rights enshrined in the universal declaration of human rights and other international human rights standards  Global movement of 2.8 million supporters, members and activists in more than 150 countries and territories who campaign to end grave abuses of human rights. MISSION
  3. 3. WEBSITE  www.amnesty.org  Launched in August 2008
  4. 4. Clear & Precise Action Organised information Campaigns microsite/ fan page
  5. 5. SOCIAL MEDIA PLATFORM FACEBOOK  Facebook - USA (133,237) - UK (29,531) - Italia (45,871) - Ireland (15,482) - Others
  6. 6. SOCIAL MEDIA PLATFORM FACEBOOK
  7. 7. SOCIAL MEDIA PLATFORM TWITTER
  8. 8. SOCIAL MEDIA PLATFORM YOUTUBE
  9. 9. SOCIAL MEDIA PLATFORM YOUTUBE
  10. 10. SOCIAL MEDIA PLATFORM YOUTUBE
  11. 11. SOCIAL MEDIA PLATFORM FLICKR
  12. 12. SOCIAL MEDIA PLATFORM BLOG Lifewire.amnesty.org  Can be subscribed to RSS feeds  Categories & tabs available for easy surfing  Available in English and Espanol
  13. 13. STAFF  International Executive Committee - 9 members - Elected in Biennial International council meeting 2.2 million members
  14. 14. OBSERVATIONS & RECOMMENDATIONS Social media platforms on ‘Stay Informed’ tab and ‘Home’ page do not tally.
  15. 15. OBSERVATIONS & RECOMMENDATIONS Spelling error in Mission Statement Big BOO BOO!!

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