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DESIGN FOR
SOCIAL IMPACT
   MAY 8, 2009
Design For Social Impact
Design For Social Impact
DESIGN

         INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.
SOCIAL
SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTE
                                                          NTI
                                                              ON
                                                                .




                                                                           PE
                                                                             O P LE
                                                                             WORKIN
                                                                                    G
                                                                           I ND
                                                                  IV
                                                                    ID
                                                                       U
                                                       A LL
                                                           Y WI
                     TH SIMILARLY
                                  GOOD I
                                         NTE
                                             NT
                                               I ON
                                                   S
           ,W
        ILL INEVITAB




                 Y
                     BR
                    L




                       IDG
                          E   MANY
                                   DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.
H

                                                    B



                                    A




 DESIGN FOR
SOCIAL IMPACT

                                                    D

                                        C




                                            E




                            F
                    F

                F               F
                        F
IT IS ABOUT THE
IMPACT OF
PRODUCTS OR
                  ON EVERY DESIGN
SERVICES ON
                  PROJECT THE TRIPLE
INDIVIDUALS AND
                  BOTTOM LINE IS
GROUPS OF
                  CONSIDERED AND
PEOPLE
                  TAKEN INTO
                  ACCOUNT              SOCIAL
                                       ENVIRONMENTAL
                                       ECONOMIC
DESIGN MATTERS,
“AS DESIGNERS THERE’S A
GREAT OPPORTUNITY FOR US
  TO SHAPE THE SOCIETY”
EVERYDAY PEOPLE
 INTERACT WITH
     DESIGN
IT’S HAPPENING




EVERYWHERE
URBAN FOREST PROJECT
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
GUERILLA GARDENING
Design For Social Impact
WATER BASED GLASSES
Design For Social Impact
DESIGN A LIVEABLE STREET
Design For Social Impact
Design For Social Impact
Design For Social Impact
BLACKBOOK ACTIVISTS
Design For Social Impact
LIGHTEN UP
ARMCHAIR ACTIVIST DEMOS
LOVELY AS A TREE
Design For Social Impact
EITHER OAR (CLIMATE CHANGE)
Design For Social Impact
Design For Social Impact
Design For Social Impact
IF YOU NOTICED...
GENERALLY PEOPLE
                    PEOPLE ARE STILL
ARE WELL OFF.
                    THINKING OF WAYS
THAT’S WHY THEY
                    TO SUSTAIN
HAVE SPACE IN
                    THEMSELVES.
THEIR MINDS TO DO
                    THAT’S WHY DOING
“GOOD” DESIGN
                    “GOOD” TAKES A
                    BACKSEAT.
MASLOW’S HIERARCHY OF NEEDS



                                             MORALITY,
                                            CREATIVITY,
                                             PROBLEM
                                             SOLVING,
                                          ACCEPTANCE OF
                                              FACTS


                                    SELF-ESTEEM, CONFIDENCE,
                                    ACHIEVEMENT, RESPECT FOR
                                            OTHERS



                                    FRIENDSHIP, FAMILY, SEXUAL
                                            INTIMACY



                                SECURITY OF BODY, OF EMPLOYMENT, OF
                              RESOURCES, OF MORALITY OF THE FAMILY, OF
                                       HEALTH, OR PROPERTY




                               BREATHING, FOOD, WATER, SEX, SLEEP
BUT OF COURSE YOU
 CAN ALWAYS DO
SOMETHING ABOUT
        IT.
THAT’S WHY
Design For Social Impact
Design For Social Impact
CORPORATE FOUNDATIONS
     SOCIAL ENTERPRISE
                                        SMALL
       BIG NONPROFITS
                                        NONPROFITS




                         IDEALS PROJECTS
                         COMMUNICATIONS GRANTS
DESIGN
     GRANTS




  SUBSIDIES




CLIENT SERVICE
WHAT WE’VE DONE
    SO FAR
YOUTH SOCIAL
 ENTERPRISE
  INITIATIVE
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
ONE TAMA
CLIENT: DUYAN NG GITING
AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING
WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED
AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED
AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE
ACTION.

DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG
PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE
RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO
EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN
SOCIETY BY FORMING VALUES THROUGH SERVICE, AND
PROVIDING A VENUE FOR SPARKING AND SUSTAINING A
SENSE OF IDEALISM AND INTEGRITY.
CHALLENGE

COMMUNICATE THE IDEA OF
HEROISM. WITHOUT BEING TOO
CHEESY...

ENCOURAGE PEOPLE TO DO
ATLEAST ONE RIGHT THING A DAY
WITH A GROUP OF PEOPLE TO
CREATE COLLECTIVE POTIVE
IMPACT.
THE IDEA




ACTION SPEAK LOUDEST WHEN SHARED.
Design For Social Impact
ACTION
Design For Social Impact
Design For Social Impact
Design For Social Impact
THE IMPACT

THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE
YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING
SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN
EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO.

THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN
NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN
PROMOTING ACTIONS THAT EACH FILIPINO CAN DO
EVERYDAY. THE SIMPLE YET APPEALING INTERFACE
ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND
EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.
IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA
BULLETIN, ABS-CBN, A NUMBER OF BLOGS.

INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY
NOT FORUM.

2,000++ MEMBER OF THE FACEBOOK GROUP.
ONELINE
CHALLENGE

CONNECT NONPROFITS AND DEV ORGS
WITH THE CREATIVE COMMUNITY.
THE IDEA


ALLOW CREATIVES TO DONATE IN-KIND. WHICH
MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS,
PHOTOGRAPHERS, ILLUSTRATORS,
VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE
IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH
NONPROFITS
THE IDEA
Design For Social Impact
40 4
OOOOOPSSSSS
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
Design For Social Impact
PRELOVED
Preloved
SCRAP PAPERS HAVE
 STORIES TO TELL...
SES
                                      BUSINES



                                  -
                              C
                      ARCHITE
                      TURAL                        SCHOOLS
                      FIRMS
          AD      S
          AGENCIE




DESIGN
STUDIOS




                                                             CO -BRANDED
                                                             PRELOVED
                                                             AND DONOR
                                                             JOURNAL
AN IDEAL IS ONE
THING. LIVING UP TO
  IT IS ANOTHER...
              PEACE PAGE 27
THANK YOU!
SOURCES
SOCIAL DESIGN BLOG
GOOD MAGAZINE
AIGA
FLICKR
CHANGE.ORG
BIOMAN
WIKIPEDIA
GROUNDSWELL COLLECTIVE
KATE ANDREWS
IDEO

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Design For Social Impact

  • 4. DESIGN INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.
  • 5. SOCIAL SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTE NTI ON . PE O P LE WORKIN G I ND IV ID U A LL Y WI TH SIMILARLY GOOD I NTE NT I ON S ,W ILL INEVITAB Y BR L IDG E MANY DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.
  • 6. H B A DESIGN FOR SOCIAL IMPACT D C E F F F F F
  • 7. IT IS ABOUT THE IMPACT OF PRODUCTS OR ON EVERY DESIGN SERVICES ON PROJECT THE TRIPLE INDIVIDUALS AND BOTTOM LINE IS GROUPS OF CONSIDERED AND PEOPLE TAKEN INTO ACCOUNT SOCIAL ENVIRONMENTAL ECONOMIC
  • 9. “AS DESIGNERS THERE’S A GREAT OPPORTUNITY FOR US TO SHAPE THE SOCIETY”
  • 29. LOVELY AS A TREE
  • 36. GENERALLY PEOPLE PEOPLE ARE STILL ARE WELL OFF. THINKING OF WAYS THAT’S WHY THEY TO SUSTAIN HAVE SPACE IN THEMSELVES. THEIR MINDS TO DO THAT’S WHY DOING “GOOD” DESIGN “GOOD” TAKES A BACKSEAT.
  • 37. MASLOW’S HIERARCHY OF NEEDS MORALITY, CREATIVITY, PROBLEM SOLVING, ACCEPTANCE OF FACTS SELF-ESTEEM, CONFIDENCE, ACHIEVEMENT, RESPECT FOR OTHERS FRIENDSHIP, FAMILY, SEXUAL INTIMACY SECURITY OF BODY, OF EMPLOYMENT, OF RESOURCES, OF MORALITY OF THE FAMILY, OF HEALTH, OR PROPERTY BREATHING, FOOD, WATER, SEX, SLEEP
  • 38. BUT OF COURSE YOU CAN ALWAYS DO SOMETHING ABOUT IT.
  • 42. CORPORATE FOUNDATIONS SOCIAL ENTERPRISE SMALL BIG NONPROFITS NONPROFITS IDEALS PROJECTS COMMUNICATIONS GRANTS
  • 43. DESIGN GRANTS SUBSIDIES CLIENT SERVICE
  • 62. CLIENT: DUYAN NG GITING AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE ACTION. DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN SOCIETY BY FORMING VALUES THROUGH SERVICE, AND PROVIDING A VENUE FOR SPARKING AND SUSTAINING A SENSE OF IDEALISM AND INTEGRITY.
  • 63. CHALLENGE COMMUNICATE THE IDEA OF HEROISM. WITHOUT BEING TOO CHEESY... ENCOURAGE PEOPLE TO DO ATLEAST ONE RIGHT THING A DAY WITH A GROUP OF PEOPLE TO CREATE COLLECTIVE POTIVE IMPACT.
  • 64. THE IDEA ACTION SPEAK LOUDEST WHEN SHARED.
  • 70. THE IMPACT THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO. THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN PROMOTING ACTIONS THAT EACH FILIPINO CAN DO EVERYDAY. THE SIMPLE YET APPEALING INTERFACE ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.
  • 71. IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA BULLETIN, ABS-CBN, A NUMBER OF BLOGS. INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY NOT FORUM. 2,000++ MEMBER OF THE FACEBOOK GROUP.
  • 73. CHALLENGE CONNECT NONPROFITS AND DEV ORGS WITH THE CREATIVE COMMUNITY.
  • 74. THE IDEA ALLOW CREATIVES TO DONATE IN-KIND. WHICH MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS, PHOTOGRAPHERS, ILLUSTRATORS, VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH NONPROFITS
  • 90. SCRAP PAPERS HAVE STORIES TO TELL...
  • 91. SES BUSINES - C ARCHITE TURAL SCHOOLS FIRMS AD S AGENCIE DESIGN STUDIOS CO -BRANDED PRELOVED AND DONOR JOURNAL
  • 92. AN IDEAL IS ONE THING. LIVING UP TO IT IS ANOTHER... PEACE PAGE 27
  • 94. SOURCES SOCIAL DESIGN BLOG GOOD MAGAZINE AIGA FLICKR CHANGE.ORG BIOMAN WIKIPEDIA GROUNDSWELL COLLECTIVE KATE ANDREWS IDEO