Vertical response 101

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Idealist Consulting explores the basics of Vertical Response.

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Vertical response 101

  1. 1. Vertical Response 101
  2. 2. Presenter: Cat MonaghanSolutions Analyst
  3. 3. Agenda• Introduction• Creation of email campaign• Q&A
  4. 4. Introduction• Email marketing solution• Freestanding or SF integrated•10K emails/month free for NPOs
  5. 5. Vertical Response Pricing (beyond 10K/month)Number sent Price per email Price per 1,0001-1,000 0.01275 $12.751,001-2,500 0.01105 $11.052,501-25,000 0.0102 $10.2025,001-50,000 0.0085 $8.5050,001-100,000 0.00722 $7.22100,001-500,000 0.00638 $6.38
  6. 6. Sending email with VR3 basic steps:•Create email you’re sending•Create list of people you’re sending to•Schedule and send email
  7. 7. Create email in VR3 Options:•Use VR’s native email wizard•WYSIWYG editor (for modifying existing HTML code)•Freeform HTML (for importing existing HTML code)•Text only
  8. 8. Create contact list in VR3 Options:•Create Query and List within VR•Link to Salesforce Campaign•Import list of contacts directly from Excel csv
  9. 9. Typical integrated VR Problems•No global unsubscribe•No general list mgmt•App is slow and sized oddly•Data storage within SF can be an issue•VR is owned by one SF user
  10. 10. VR Analytics in SF•Standard: Sent, Opens, Clicks, Bounced, Unsubscribes•Social shares: FB, LinkedIn, Twitter•Top performing clicks in email•Syncs back to the SF record:- Updates will appear on the VR Email History Lead & VR Email HistoryContact sections of your Leads & Contacts page layout.-For Campaigns mailing lists, the Campaign History and Email Opt-Out fieldwill be updated.-For Mass Email mailing lists, the Email Opt-Out field will be updated.
  11. 11. Questions?
  12. 12. info@idealistconsulting.com 800.889.8675

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