One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

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From the 3/18 webinar we hosted with guest presenter Soapbox Mailer.

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  • Kirsten to introduce webinar
  • Kirsten to introduce IdealistPartner to introduce their presenter(5 min)
  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
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  • Partner: 5 min
  • Subscriptions starting at $19 per month10 cents per thousand emails
  • Partner: 5 min
  • World-class email deliverability with Amazon.com
  • Standard metrics without needing to run elsewhere
  • Twitter and Facebook
  • Partner: 5 min
  • Partner: 5 min
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  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
  • True to the core: GeoPointe
  • Identify a geographic area for which you wish to pull Contact or Lead records in Salesforce
  • This can be either identifying a point and radius distance from that point
  • Or by creating custom shape files that define a given geographic area
  • Partner: 5 min
  • Partner: 5 min
  • Partner: 5 min
  • Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)
  • Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)
  • One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

    1. 1. One small step for fundraising, one giant leap for nonprofits March 19th , 2014: Mass email with Soapbox Mailer for Salesforce
    2. 2. Introductions Idealist Consulting strives to advance social responsibility through thoughtful and approachable technical consulting. • Top-rated on the AppExchange • Over 700 Salesforce implementations • Certified B Corp PICnet empowers nonprofits to be more efficient and effective through technology • Soapbox Engage is a suite of online engagement tools integrating with Salesforce • Soapbox Mailer 5-star rated on the AppExchange • Certified B Corp
    3. 3. How can you generate more revenue using mass email without paying an arm and a leg or pulling out your hair in the process?
    4. 4. The Problem
    5. 5. Overpriced mass email
    6. 6. Clunky Salesforce integration
    7. 7. Data bloat
    8. 8. The Answer
    9. 9. Affordable mass email
    10. 10. Hand-in-glove integration with Salesforce
    11. 11. World-class deliverability
    12. 12. Real-time performance metrics in Salesforce
    13. 13. Measure social media ripple effect
    14. 14. True to the Salesforce core
    15. 15. Soapbox Mailer is more than mass email…
    16. 16. …it’s a business intelligence tool to inform action and raise more money at a lower cost
    17. 17. Blue Water Baltimore
    18. 18. Mission: to restore the quality of Baltimore’s rivers, streams and harbor to foster a healthy environment, a strong economy, and thriving communities. Blue Water Baltimore
    19. 19. Vincent Vizachero
    20. 20. Nursery Manager & Communications Manager Vincent Vizachero
    21. 21. Migrated from Common Ground to CauseView and from MailChimp to Soapbox Mailer Background
    22. 22. To the Salesforce App!
    23. 23. Three quick mass email tips:
    24. 24. Be concise
    25. 25. Use a single call to action
    26. 26. Evaluate performance and use data to better inform your approach
    27. 27. Q&A
    28. 28. For more information: Soapbox Mailer www.soapboxmailer.com Soapbox Engage www.soapboxengage.com Tim Forbes tim@picnet.net (202) 585-0270

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