Foursquare: Why You Want To Claim Your Business...

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See how Foursquare can benefit your small business, and why you want to claim your business to map the secrets your customers are telling you!

Location based marketing will become more mainstream as the mobile phone increases in importance.

Let Keri Jaehnig of Idea Girl media help you understand that Foursquare offers a wonderful platform for attracting new customers, engaging customers, rewarding customers, and promoting loyalty.

Image Credits: Foursquare & Others.

Published in: Business, News & Politics
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Foursquare: Why You Want To Claim Your Business...

  1. 1. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Why You Want To Claim Your Business… … And Map The Secrets Your Customers Are Telling You! ideagirlmedia.com Idea Girl Media
  2. 2. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. DESK TOP MOBILE PHONE COMPATIBLE! ideagirlmedia.com Idea Girl Media
  3. 3. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Some statistics from our society… * There are 5.3 BILLION mobile subscribers – 77% of the world population! * Mobile device sales rose in 2010 – smart phone sales the strongest . * In the USA 25% of mobile users are mobile-only . * Today in USA 90% of mobile subscribers have an Internet-ready phone. * US mobile ad revenues are expected to hit $1 Billion in 2011! * 300,000 mobile apps have been developed in 3 years. * Mobile apps have been downloaded 10.9 billion times. * 50% of US mobile customers predicted to have smart phones Q4 2011. * 292,847,098 mobile phones as of 6/2010….and increasing! ~ Data from ThinkMobi & Wikipedia, February 2011. ideagirlmedia.com Idea Girl Media
  4. 4. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Most popular activities on the mobile web… <ul><li>Mobile search </li></ul><ul><li>Reading news & sports information </li></ul><ul><li>Downloading music & videos </li></ul><ul><li>Email & instant messages </li></ul>“ There are more than 200 million active users [40 %] currently accessing Facebook through their mobile devices.” ~Facebook, January 2011 Image credit: cnet. ~ Data from ThinkMobi , February 2011. ideagirlmedia.com Idea Girl Media
  5. 5. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. The future on the mobile web… 1) Money transfer 2) Location-based services 3) M-health 4) M-payment ~ Data from ThinkMobi, February 2011. ideagirlmedia.com Idea Girl Media
  6. 6. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. <ul><li>FREE to sign-up! </li></ul><ul><li>Customers become brand ambassadors! </li></ul><ul><li>Mayor specials encourage customer loyalty! </li></ul><ul><li>Check-ins can be syndicated to social share partners: </li></ul>ideagirlmedia.com Idea Girl Media
  7. 7. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Note : Check-in, but location kept private. 1234 Friends 1859 Followers 414 Connections ideagirlmedia.com Idea Girl Media
  8. 8. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Still think Foursquare’s no big deal ? ideagirlmedia.com Idea Girl Media
  9. 9. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. ideagirlmedia.com Idea Girl Media
  10. 10. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. ideagirlmedia.com Idea Girl Media
  11. 11. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. ideagirlmedia.com Idea Girl Media
  12. 12. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. FOR BUSINESS <ul><li>Venues </li></ul><ul><li>Brands </li></ul>~ With or without locations ideagirlmedia.com Idea Girl Media
  13. 13. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Brick & Mortar Businesses… <ul><li>Attract new customers! </li></ul><ul><li>Encourage customer loyalty! </li></ul><ul><li>Let your customers take your message viral! </li></ul>ideagirlmedia.com Idea Girl Media
  14. 14. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. EXAMPLE : Claimed Venue. <ul><li>Lists Twitter ID. </li></ul><ul><li>Leaves a message to patrons. </li></ul><ul><li>Can add to your To-Do list. </li></ul>* Needs photos ! ideagirlmedia.com Idea Girl Media
  15. 15. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Grab the code to place the button on your website, blog, or other social network page! ideagirlmedia.com Idea Girl Media
  16. 16. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. *** Type Your Tip Here! *** ~ This is what makes it social. ~This is what can take your location message viral. ideagirlmedia.com Idea Girl Media
  17. 17. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Brands… Engage your fans no matter what location! <ul><li>Create a Page. </li></ul><ul><li>Add some tips. </li></ul><ul><li>Encourage followers. </li></ul><ul><li>Apply for your own badge! </li></ul>ideagirlmedia.com Idea Girl Media
  18. 18. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. How is your special discovered? 3 Ways to discover… <ul><li>Mayor </li></ul><ul><li>Frequency </li></ul><ul><li>Venue Regulars </li></ul><ul><li>Count </li></ul><ul><li>Custom </li></ul>Types : *From foursquare.com/business ideagirlmedia.com Idea Girl Media
  19. 19. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Mayor Specials… Starbucks - $1.00 off Frappuccinos! Chili’s – Free chips & salsa! Air New Zealand - Free admission to the Koru Lounge or 100 Airpoints Dollars! The Philadelphian Restaurant – A Cruise! ideagirlmedia.com Idea Girl Media
  20. 20. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Your Mayor Special… How will you make it exciting for your brand ambassadors??? ideagirlmedia.com Idea Girl Media
  21. 21. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. *From foursquare.com/business Example Insights about your customers’ spending habits! * See who to celebrate! * Learn your best-selling products/services! ideagirlmedia.com Idea Girl Media
  22. 22. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Your customers are… ideagirlmedia.com Idea Girl Media
  23. 23. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Carrying you with them… ideagirlmedia.com Idea Girl Media
  24. 24. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Telling their friends about you… ideagirlmedia.com Idea Girl Media
  25. 25. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Bragging about you… ideagirlmedia.com Idea Girl Media
  26. 26. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Providing you with valuable Insights… ideagirlmedia.com Idea Girl Media
  27. 27. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Don’t they deserve a Scooby snack?? ideagirlmedia.com Idea Girl Media
  28. 28. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Contact your Foursquare Ambassador for help! KERI JAEHNIG Idea Girl Media 937-725-7386 [email_address] SIGN UP: http://Join.4sq.com/connectyou ideagirlmedia.com Idea Girl Media
  29. 29. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. References/Sources * foursquare.com * Facebook.com * twitter.com * seo.com * wikipedia.com * naveenium.com * mobithinking.com * Samsung.com * cnet.com * businessinsider.com * Google.com * catalystmarketer.com * thecupcakeblog.com * socialonmain.com ideagirlmedia.com Idea Girl Media
  30. 30. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Thank you for your time and attention!! ideagirlmedia.com Idea Girl Media
  31. 31. Keri Jaehnig | Idea Girl Media | Copyright © 2011 Culturally Connected, LLC | All Rights Reserved. Why You Want To Claim Your Business… … And Map The Secrets Your Customers Are Telling You! ideagirlmedia.com Idea Girl Media

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