7 Game Changing Ways A Social Media Manager Can Help You Right Now


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A social media manager can take a leadership role in your social media and online marketing efforts to give you more time to develop your business! A social media manager stays up on all the latest trends in social media marketing and is consistently learning how to stay ahead of the game.

Discover seven ways a social media manager can help you and your business brand attract your target market and stay ahead of your competition.

By Keri Jaehnig of Idea Girl Media

Published in: Social Media, Business, Technology

7 Game Changing Ways A Social Media Manager Can Help You Right Now

  1. 1. 7 Game-Changing Ways A Social Media Manager Can Help You Right Now Keri Jaehnig, Idea Girl Media Turning the light bulb on to social media success!
  2. 2. 2 1 So…thinking of delegating some of your social media marketing? Congratulations! “1 Billion+ active users on Facebook!” Social Media is getting more and more attention. Facebook, Twitter, LinkedIn, Foursquare, YouTube, Flickr, Google+ -And that’s just scratching the surface! Online social networking, as we know it, began as something for the young. College students, high-schoolers, bands and musical groups. It was a convenient way to share nifty information….fast! Online marketing experts began to see the power of social media. They learned quickly that involvement on social networks contributed positively to search engine optimization (SEO). Eventually, top brands created their social media presence: GAP, Best Buy, 1-800-Flowers, Intel, Cisco, American  Red Cross, Starbucks, Quaker Oats, & others. Soon major league sports teams and top-notch universities followed.   2 How are some industry leaders leveraging social media?   à à à à à Customer service. Market Research. Brand Awareness. Product Launches. Selling products. By October 2011 Facebook claimed 800 Million active users – up from 500 million in June 2010. Facebook is now over 1 Billion active users & other social platforms are now growing and competitive. As a leader in your organization, your objective is figuring out what your audience wants, and how they want it. Do you know which networks would best suit your organization’s goals? Do you know which strategy would be the best approach?
  3. 3. 2 1 How do you get some skin in the game?   First, get a grip on this: The top 10 indemand jobs for 2010 did not even exist in 2004! Any speculation where we are now? Many well-known companies and organizations now have Social Media departments engaging their clients and keeping management up to date on current trends. Research reveals top reasons people click to “like” a Facebook Page: * To receive a discount or promotion. * To show support. * To get a freebie. The Top 10 in-demand jobs for 2010 did not even exist in 2004… How are we doing now? There are thousands of social networks to choose from. Certain populations favor some social networks over others – this can be geographic, or demographic. It is vital to remember that each platform has a different purpose and varies in how it is used. Social media is a very fast-moving industry – there is always some change, new trend, improvement, and new technology. Prime examples: Pinterest & Instagram. Are you savvy yet? Keeping up can be overwhelming! Surfacing quality content, identifying niche influencers, posting status updates, socializing the brand, answering questions, setting the calendar and   3     strategizing content…ON EACH NETWORK… How does a small business owner or nonprofit director successfully manage all the facets of their operation and keep their chip in social media marketing? How Can A Social Media Manager Help You? Social media professionals have training and experience with the technical aspects of social networking. Idea Girl Media was formed in direct response to the question above!
  4. 4. 2 1 7 Game-Changing Ways A Social Media Manager Can Help You Right Now: Evaluate Your Online Presence - Do you have a website? Does it link to your social media profiles? What do your profiles say? Is your audience engaged? How are you integrating email marketing? We’ll take a look at what is working & what is not, recommend steps to connect you to your target audience that answer those questions, and move on to next steps. Determine Your Optimal Networks – Every operation will benefit from it’s own unique combination of social media 4 engagement. You might already be plugged in to good   networks. But as changes occur and new social platforms develop, it is very possible your organization has not tapped every avenue that could be advantageous to your purpose. We will compare what you are already doing with what is possible, and match this with your goals for the most optimal plan. Recommend Your Best Strategies - Do you need a basic plan? Are you ready to step things up a notch? Is your firm ready for a multiple-profile portfolio that will engage more than one audience? Your situation is unique, and we will examine trends, and research your best strategy, for
  5. 5. developing positive dialogues, and relationships that will engage your audience to best market your brand. Develop User-Friendly Systems (For Real People) - We consult with each client individually. This conversation, paired with the information from the first three steps, will help us determine the best approach. This could include staff training, continuous research for content, or a combination of actions. Our ultimate goal is to work together with you and your staff to see that all details lead to positively engaging your audience with most efficient efforts. Maintain Your Online Presence – You may prefer to have your 5 social media manager handle all efforts and facilitate the social face of your organization. Or, you may wish to have them handle the behind-the-scenes tasks (attending to the inbox, direct messages, and spam) letting you handle follower engagement. How this works is your choice. We partner with you for seamless communication and reputation  management. Monitor The Social Mediasphere Do you have time to research the functions & benefits of new apps? What about keeping up with new trends and technologies? We are constantly watching what is happening with social media and the way it is being utilized – consulting with other industry experts. Idea Girl Media maintains social fluency to bring you the best tips and techniques that will bring your organization social media success and the most optimal ROI. Report Results - The most important part of any process is follow-up. What good is the effort if we don’t spend the time analyzing what is working…and how we might re-direct some energy? Your feedback will be customized to your situation and your chosen platforms. Your social media manager should be able to give monthly details combining stats from each social networking platform. Idea Girl Media consistently re-evaluates to see where adjustments should be made for your benefit. (continue)
  6. 6. BONUS:  Our goal is to become a supportive and valuable part of your operation – one that makes you look good! We’re going to spend the time to get to know you, your staff, and your supporters…because it’s all about relationships. Idea Girl Media services are meant to compliment what you are already doing in a way that is advantageous for your team. We’ll take care of your social media marketing while you spend your valuable time doing what you do best -- developing your business! That’s smart! “Social media marketing should be like serving a healthy lunch to friends.” ~Keri Jaehnig 6 …And  game-­‐changing…
  7. 7. About Idea Girl Media 7 Keri Jaehnig is the Founder and CMO at Idea Girl Media, and is known as “the idea girl” for her enthusiasm in successfully probing creative angles to promote her causes. She has authored such pieces as, “The Jerry Maguire Guide For Social Media Professionals,” and “Lets Get Social: What Does That Really Mean?” Kay Frances, author of The Funny Thing About Stress, describes Keri’s technique: "She was able to take what was basically a murky concept for me and turn on the light bulb!" Keri’s background includes more than fourteen years in international education connecting people globally and nurturing long-lasting relationships. During that time she was designated by the US Department of State for specific program work, and trained with a former US Ambassador. This positions Keri well for work with regulated industries. As a veteran to the worldwide landscape, Keri led in-depth cultural trainings on social customs for groups outside the United States. She also led educational tours for Smithsonian Student Travel, engaging followers and encouraging dialogue around targeted topics. In her local community, Keri leads by example: • • • Served as President of the Board of Directors for her local YMCA. Graduated with honors from Clinton County Leadership Institute. First to use email marketing for political campaigns in the region. • • Managed a 4-man highly contested race, achieving 51% of votes. At a time when a regional anchor employer discontinued 8,000 jobs in her community, she raised more than $30,000 in 6 weeks. In the social space: • • • • Top 20 Agency for social media marketing in Ohio. Average Facebook Fan Engagement rates range: 12-20%. Email marketing average open rates consistently ranging 36-44%. Achieved a #1 ranked answer on Quora: How Can You Tell A Good Social Media Strategist From A Bad One Before It’s Too Late. A social media leader, Keri helps business brands, public figures and non-profits achieve social media success and positive online reputation. Her clients typically experience increased traffic to their website, significant fan and follower engagement, new lead generation, collaborative strategic alliances, and even awards given by respected sources of their industries. Those Keri has mentored have seen lucrative growth. From another social media professional:
  8. 8. Keri’s work is regularly featured on her own blog at ideagirlmedia.com, Steamfeed.com, at Search Engine People, and she has been quoted on Business Insider. More personally, Keri was raised by parents of German and Polish heritage — service-oriented, determined people. She is the daughter of an Army Captain and Vice President of Sales and Marketing for a Marriott Company. Idea Girl Media is an international Social Media Marketing Agency currently working most often with clients in the fields of Real Estate, Interior Design, Restaurant Dining, Travel Services, Entertainment, and Government Agencies. Non-fat lattes, travel & quick wit make her smile, and Keri is always enthused to meet new people! ~ 8 About Idea Girl Media “You pushed me to bring my A Game to the table in running my company in ways you will never fully grasp. You keep me motivated to do my best work every day.”
  9. 9. Idea Girl Media Keri Jaehnig Website: http://ideagirlmedia.com Twitter: http://twitter.com/ideagirlmedia Facebook: http://www.facebook.com/ideagirlmedia Pinterest: http://pinterest.com/ideagirlmedia Instagram: http://instagram.com/ideagirlmedia Google+: http://google.com/+IdeaGirlMedia LinkedIn: http://www.linkedin.com/in/kerijaehnig © Keri Jaehnig, Idea Girl Media | 2013 All Rights Reserved