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Csid idea detectives - Comment trouver la bonne idee - ADI ISEIG 20110127

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Grâce à l’invitation de Stéphane Blanchard et de Georges Torti d’ADI le détective d'idées a eu la possibilité de tenir une conférence au ISEIG, Lausanne, le 27 janvier 2011.

Comme la présentation PowerPoint contient principalement des images, je vais poster sur le site www.csid.ch mes notes retravaillées avec plus d’infos pour chaque slide et aussi sur l'innovation en général. En tout il y aura 27 billets. Titre de la conférence :
Comment trouver la bonne idée ?

Un petit tour d’horizon des dernières méthodes d’idéation comme l’open innovation et pourquoi l’intégrer dans la gestion d’idées. L'arrivée d'Internet a touché aussi le domaine de l'idéation. "open innovation", "co-creation" et "crowd sourcing" et d'autres termes anglophones sont apparus.

Comme les définitions de ces termes sont assez floues, je propose 4 paramètres qui devraient permettre à chaque entreprise de définir sa propre variante d'open innovation, c'est à dire, de définir comment faire travailler le public ( le nouvel acteur) et comment l’intégrer dans l’entreprise sans l’employer. Car le secret de ces nouveaux outils est simple : Mixez votre propre cocktail !

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Csid idea detectives - Comment trouver la bonne idee - ADI ISEIG 20110127

  1. 1. Comment trouver la bonne idée ? Un petit tour d’horizon des dernières méthodes d’idéation comme l’open innovation et pourquoi l’intégrer dans la gestion d’idées.Conférence au ISEIG, Lausanne, 27 janvier 2011 CSID
  2. 2. Questions de départSont ces outils vraiment utiles et efficaces ?La solution miracle pour trouver la bonne idée?Est-ce une mode qui va vite disparaître et nouspourrons revenir tranquillement au bon vieuxbrainstorming ? CSID
  3. 3. Plan de présentationI Idées et idéationsII Nouvelles méthodesIII Quatre paramètresIV ConséquencesV RéponsesVI Et la bonne idée ? CSID
  4. 4. Idées et idéations 1. Ah, les idées ... 2. ... comment en avoir ? 3. Méthodes courantes 4. Deux tendancesI CSID
  5. 5. 1. Ah, les idées ... CSID
  6. 6. 2. ... comment en avoir ? CSID
  7. 7. 3. Méthodes courantes CSID
  8. 8. 4. Deux tendances CSID
  9. 9. Nouvelles méthodes 1. Pourquoi ? 2. Mythes fondateurs 3. Digital avec plus value 4. Définitions ? 5. Simplifions-nous la vie !II CSID
  10. 10. 1. Pourquoi d’autres outils ? CSID
  11. 11. 2. Mythes fondateurs CSID
  12. 12. 3. Digital avec plus value CSID
  13. 13. 4. Définitions ?1. Open innovation2. Co-creation3. Co-development4. Crowd sourcing5. Collaborative innovation6. User innovation7. etc. CSID
  14. 14. 5. Simplifions-nous la vie ! Ce sont toutes des formes « d’outsourcing », donc d’externalisation. CSID
  15. 15. Quatre paramètres d’externalisation nouvelle Externalisations classiques 1. Perméabilités 2. Nouveaux acteurs 3. Intégrations 4. EngagementsIII CSID
  16. 16. Externalisations classiques • Délocalisation • Partenariats avec - d’autres entreprises - des fournisseurs - des universités • Brevets CSID
  17. 17. 1. Perméabilités CSID
  18. 18. 2. Nouveaux acteurs CSID
  19. 19. 3. Intégrations CSID
  20. 20. 4. Engagements CSID
  21. 21. Conséquences 1. Changements 2. Nouveaux rôles 3. PeursIV CSID
  22. 22. 1. Changements CSID
  23. 23. 2. Nouveaux rôles CSID
  24. 24. 3. Peurs CSID
  25. 25. RéponsesOui, ces nouvelles méthodes sont utiles,si on les adapte à la réalité de son entreprise.Non, ce ne sont pas des solutions miracles.Non, nous ne pouvons pas revenir en arrièreet nous limiter aux anciennes méthodes.V CSID
  26. 26. Et la bonne idée ? Comment la trouver ? 1. Culture de l’innovation 2. Stratégie dans le temps 3. Processus 4. Adapter et mélanger 5. Amusez-vous !VI CSID
  27. 27. 1. Culture de l’innovation CSID
  28. 28. 2. Stratégie dans le temps CSID
  29. 29. 3. Processus1. Préparation2. Idéation3. Evaluation4. Implémentation5. Résultats CSID
  30. 30. 4. Adapter et mélanger CSID
  31. 31. 5. Et s’amuser CSID
  32. 32. www.csid.ch CSID idea detectives Sàrl Siegfried Ceballos 1536 Combremont-le-Petit info@csid.ch +41 79 762 54 25Fin CSID

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