Put Some Press Release Magic In Your Content! - May 2010


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Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.

Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.

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Put Some Press Release Magic In Your Content! - May 2010

  1. 1. Press Release Magic and Strategy To Win the War of Words on the WebByron White Content Marketing Webinar v13 Meg WalkerFounder Thursday May 27, 2010 Director Online MarketingideaLaunch 1 PM EST PR Web
  2. 2. TheContentMarketingRevolution
  3. 3. It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popularity Customer Service Questionnaires
  4. 4. And the science of delivering contentin a compelling way.Measurements Books Blogs eBooks RSS Feeds Printed Books Web Widgets
  5. 5. It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing Eye Track Testing Segmentation Testing Geo Target Testing Usability Testing
  6. 6. And measuring readers’ engagementand desire for more.Engagement Downloads Time on Page Action on Page Repeat Visitation Send to Friend Social Bookmark
  7. 7. It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content Applet Desktop Mobile RSS Feeds Podcasts Social Networks
  8. 8. And engaging them with content onwebsites, gadgets and apps.iPhone Apps Urban Spoon Amazon Kindle Sirius XM SalesForce.com Flixter Fandango
  9. 9. It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline Offer Content Accumulate Leads Score Leads Distribute Leads Induce Trial Score New Activity Measure Success
  10. 10. And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring Free Tool Interaction Content Downloads Proposal Downloads Newsletter Sign Ups Widget Interaction Customer Logon
  11. 11. 10 Steps for Developing a PressRelease Strategy
  12. 12. Bring some fresh ideas to the table Article Resources Center Non-Profit Donations Promotions Courseware Speaking Engagements Benefit Packages eBook/Printed Books Community Service Hiring Bursts Podcasts Green Initiatives Retirements Printed Books Cause Support Record Sales Tip Centers Internships Record Hits Webinars Volunteer Vacations Record Views Whitepapers Remarkable Employees Popular Posts Widgets Remarkable Company Policy Military Service WorkBooks Unusual Holiday Celebration Hot News Topics Videos Viral Marketing Campaigns First-Of-A-Kind
  13. 13. Put the PRESS on your competition
  14. 14. Find your customers wants and needsSurveysPhone CallsSearch BoxSocial MediaWeb AnalyticsKeyword PopularityCustomer ServiceQuestionnaires
  15. 15. Find the story within your employees Promotions Donations Speaking Events New Company Policy Board of Advisors Company Party Employee Recognition Awards Industry Recognition Certifications
  16. 16. Dig into the keyword research FREE! WordVision.com SpyFu.com Compete.com QuantCast.com SEOMajestic.com Raven-SEO-Tools.com Tools.SEOBook.com SEOToolSet.com LinkVendor.com MarketLeap.com
  17. 17. A picture says a thousand words! Customize Stock Infuse Brand Create Captions HyperLink Text Link Images Optimize Image Name
  18. 18. SEO Plan: Get the release out and links in Long Tail Short Tail All-Tail Universe Golden Keywords Weighted Keywords Keyword Silos Internal Links Content Scoring WordVision Technology
  19. 19. Editorial Plan: The Future Looks Bright! Speaking Events Content Releases Speaking Event Press Releases April Content Conversion Conference Speaking Employee News May PR Web Thrive 2010 Speaking May Content Marketing Webinar: Press Release Strategy Policy News June PR Web Content Marketing Speaking New Accounts June Software & Information Industry Association June AFFCon Affiliate Conference Denver Awards July Content Marketing Webinar: PPC Strategy Philanthropic News
  20. 20. Top of the ninth…let’s get the scorePressReleaseGrader.comWordVision.comPageStrengthTool.comSEOContentGrader.com
  21. 21. Ready. Set. Track….the PerformanceTag Published DateTrack Link PhrasesPageStrengthTool.comSEOContentGrader.com
  22. 22. Track improved listing positions
  23. 23. Track increased traffic from releases
  24. 24. Track repeat visitation and engagement
  25. 25. Track time-on-site for release stickiness
  26. 26. Track leads from prospect customers
  27. 27. Track improved conversion rates
  28. 28. Track increased sales from those leads
  29. 29. Live Case Study: Press Release MagicPress Release Magic #7
  30. 30. Byron’s Content Marketing Tips book here: ideaLaunch.com/101Byron White, ideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron[at]ideaLaunch.comMeg WalkerDirector Online MarketingTwitter: @MegWalker