IDCEE KeynoteCurrent state and future of mobile payments in Europe vs                           CEE
– Card Payments for Everyone                        is the easiest way                to accept credit and debit          ...
Current state of mobile paymentsChallenges in Europe    Regulatory – Europe is a highly regulated market with a substanti...
at a glance     SumUp enables the merchant to accept card payments at a very low cost                                     ...
Cost advantages for the merchant                SumUp’s solution provides a less complex cost/fee structure               ...
Further merchant advantagesMerchants enjoy more benefits than simple cost savings           Easy Set-up and more Flexibil...
Contact:     Petter Made  Co-Founder & COOpetter.made@sumup.com  +353 87 738 12 19
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IDCEE 2012: Current state and future of mobile payments in Europe vs CEE - Petter Made (COO @ SumUp)

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Petter Made is a co-founder of SumUp, the easiest way for sole traders and small businesses to accept debit and credit card payments securely, even on-the-go. The company was founded in 2011 and currently has over 100 employees with major offices in Berlin, Dublin and London; SumUp has been available in Germany, the UK, Ireland and Austria since August 2012.

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IDCEE 2012: Current state and future of mobile payments in Europe vs CEE - Petter Made (COO @ SumUp)

  1. 1. IDCEE KeynoteCurrent state and future of mobile payments in Europe vs CEE
  2. 2. – Card Payments for Everyone is the easiest way to accept credit and debit card payments! No terminal. No subscription. No hidden fees.
  3. 3. Current state of mobile paymentsChallenges in Europe Regulatory – Europe is a highly regulated market with a substantial cost of compliance. Card schemes – Developing their approach to mobile payments and are not in synch with each other. Card reader hardware – Reaching the long tail requires inexpensive hardware that can be distributed for free. Chicken and the egg – Building a payments eco system with merchant and customer adoption at the same time.
  4. 4. at a glance SumUp enables the merchant to accept card payments at a very low cost  No terminal: SumUp works with Android and iOS smartphones or tablets (iPhone, iPad, Samsung Galaxy, HTC One, LG Double Play, Archos tablets etc.)  Easy setup: The card reader and the app are free and very easy to use End Customer pays with Merchant uses SumUp card credit card reader and app to accept the  Coverage: Merchants can accept all major cards payment  Clear cost structure: SumUp simply bills 2,75% per card transaction. No contract. No basic fee. No monthly fees. No hidden fees  100% safe: SumUp complies with all modern security standards and actively protects the data  For anyone: SumUp is so simple to use and easy to adapt that it is the optimal solution for any smallAcquiring banks accept and SumUp‘s IT infrastructure is business (cab drivers, food cart settle the transactions used to process the payments owners, hairdressers, craftsmen, etc.) Simplified Process
  5. 5. Cost advantages for the merchant SumUp’s solution provides a less complex cost/fee structure Credit card terminal* Terminal 20,- € per Month Card reader free Installation 40,- € App free Service-fee 8,50 € per Month Service fee none Basic fee 0,10 € Basic fee none Transaction fee 3% Transaction fee 2,75% Contract duration 2 years Contract duration none e.g. 50 payments at 20 € e.g. 50 payments at 20 € = 35 € fees + 28,50 € p/m for 2 years! = only 27,50 € fees! That’s it. Card terminals come with complicated contracts, monthly costs and long durations. SumUp doesn’t.*typical offer for card terminals in Germany
  6. 6. Further merchant advantagesMerchants enjoy more benefits than simple cost savings Easy Set-up and more Flexibility: No setup cost, no minimum turnover per month, no minimum contract duration Multiple devices: Several devices per merchant. Value added for multiple sales staff businesses, e.g. restaurants or food delivery services Business Intelligence: Online reports on entire sales history. Powerful analytics to improve sales Cash register App: Built-in cash register function with powerful CRM tool enabling the merchant to replace cash registers and leading to further cost reduction Further functionalities will be continuously added, e.g. end consumer app.
  7. 7. Contact: Petter Made Co-Founder & COOpetter.made@sumup.com +353 87 738 12 19

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