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IDCEE 2013 – by Moritz Offeney (CEO &
Founder)
OCTIOBER 10, 2013
21 / 199

INTRODUCTION – FOUNDER &
MARKET

Billi
on €

MARKET
OVERVIEW
18
%

Luxury: €12bn

19
%

Fine Segment: €14bn

Onl...
21 / 199

MARKET
POSITIONING

COMPETITION
Global market

MULTI
CHANN
EL

NEW PREMIUM
(ONLINE BRANDS)

MASS CUSTOMIZATION F...
SCAROSSO has been a game–changer to the
traditional distribution and pricing models of
the luxury shoe industry.
By cuttin...
THE PRODUCT
Scarosso offers an exceptional
collection of high quality shoes and
related leather accessories at so
far unkn...
MULTI - CHANNEL
We are changing the consumer
behavior of our customers by
leveraging on cross synerigies of our
Multi - Ch...
21 / 199

FUTURE RETAIL – OFFLINE STORE
INTELLIGENCE

„14% of our offline customers become ONLINE re-buyers.“
Fashion Reta...
Q&A
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IDCEE 2013: SCAROSSO Overview - Moritz Offeney (CEO @ Scarosso)

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http://idcee.org/p/moritz-offeney/

Moritz Offeney participated in the IDCEE 2013 Panel "The next wave of innovation in e-commerce: What trends and business models will be driving the innovation in e-commerce in CEE?"

Moritz is Founder of Scarosso, a company producing handmade, welted men’s and women’s shoes – designed and manufactured in Italy. Scarosso was was founded in 2010 by Moritz and Marco Reiter. The business attracted angel funding from Berlin Ventures, Martin Sinner (Idealo GmbH) and Michael Brehm (studiVZ). Scarosso uses its unique relationships with top Italian manufacturers to deliver on its brand promise: offering customers unparalleled design, materials and craftsmanship at honest prices.

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IDCEE 2013: SCAROSSO Overview - Moritz Offeney (CEO @ Scarosso)

  1. 1. IDCEE 2013 – by Moritz Offeney (CEO & Founder) OCTIOBER 10, 2013
  2. 2. 21 / 199 INTRODUCTION – FOUNDER & MARKET Billi on € MARKET OVERVIEW 18 % Luxury: €12bn 19 % Fine Segment: €14bn Online Marketing Operations 39 % Medium: €28.5bn Last Position: DailyDeal/Google Part of the transaction team for Google`s acquisition in 2011. 24 % Economical: €17.5bn Product price 0 – 25€ Moritz Offeney, MBA Fully accredited lawyer (GER) MBA graduate SDA CEO Bocconi/Milan Scarosso Foundation: SDA Bocconi/Milan December 2010 Product price > 300€ Product price 100 – 300€ Product price 25 – 100€ * Source: CBI Market Survey: The Footwear Market in the EU
  3. 3. 21 / 199 MARKET POSITIONING COMPETITION Global market MULTI CHANN EL NEW PREMIUM (ONLINE BRANDS) MASS CUSTOMIZATION FASHION (ONLINE BRANDS) PRIC E QUAL ITY RATI O Low High TRADITIONAL LUXURY MAINSTREAM FASHION TRADIT IONAL COMMER CE PRIC E QUAL ITY RATI O
  4. 4. SCAROSSO has been a game–changer to the traditional distribution and pricing models of the luxury shoe industry. By cutting out the middle–men and directly offering the product to customers, SCAROSSO redistributed a substantial value share to their customers.
  5. 5. THE PRODUCT Scarosso offers an exceptional collection of high quality shoes and related leather accessories at so far unknown prices.
  6. 6. MULTI - CHANNEL We are changing the consumer behavior of our customers by leveraging on cross synerigies of our Multi - Channel Concept to scale our core channel E-Commerce.
  7. 7. 21 / 199 FUTURE RETAIL – OFFLINE STORE INTELLIGENCE „14% of our offline customers become ONLINE re-buyers.“ Fashion Retail 2.0 IPAD STATIONS -Online purchases CVR Optimization -Heatmap -Runway analysis -Dwell time TRAFFIC Analysis -Transpirin g Users -Footfall of Users
  8. 8. Q&A

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