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IDCEE 2014: How To Build A Marketplace Business - Stephane Kasriel (Senior Vice President, Product And Engineering @ Elance-oDesk)

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Stephane has more than 15 years of high-tech engineering, product and general management experience, including leadership roles at pioneering companies such as Fireclick, Zong, Work4, and PayPal. Defining and leading PayPal’s consumer strategy, Stephane achieved unprecedented growth for the company. He also helped guide Zong in their ascent and eventual acquisition by PayPal, and most recently worked as the COO of the social media recruiting platform Work4.

Stephane holds a Bachelor Degree from Ecole Polytechnique (France), a Master of Science in Computer Science from Stanford University and an MBA from INSEAD.

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IDCEE 2014: How To Build A Marketplace Business - Stephane Kasriel (Senior Vice President, Product And Engineering @ Elance-oDesk)

  1. 1. Building a marketplace business Stephane Kasriel // @skasriel SVP Product & Engineering © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  2. 2. How we hire today is holding our economy back “66% of multinational companies say talent " shortages are likely to affect their bottom " line in the next 5 years.” 2© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. –Economist Intelligence Unit
  3. 3. Where it all began 3© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  4. 4. Where we are today Elance-oDesk is a global marketplace for businesses and freelance talent 4© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  5. 5. Elance-oDesk is the world’s largest online 3.5M+ clients workplace 5© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 9M+ freelancers $900M+ !in billings in 2014 180+ countries 2.7M jobs posted annually 2.6K skills on our sites
  6. 6. Elance-oDesk in the Ukraine 95K+ freelancers including 52K+ IT freelancers 6© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. In Q3 2014: Ukrainian freelancers earned $16M. " Of that, $13M was earned by IT freelancers.
  7. 7. “Dogfooding” • In 2013, oDesk had approximately 125 employees and 250 freelance team members • Our 200+ person engineering team is fully distributed, with 60+ Ukrainian developers 7© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  8. 8. 8 Ingredients of marketplace success © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  9. 9. Product-Market Fit 9© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  10. 10. Key Metrics 10© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  11. 11. 11© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Liquidity
  12. 12. 12© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Trust
  13. 13. Experimentation 13© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  14. 14. 14© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Matching
  15. 15. 15© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Curation
  16. 16. Monetization 16© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  17. 17. 17© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Payments
  18. 18. 18© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Patience
  19. 19. Ending with a plug… • We’re hiring • Use our platform to build and monitor yours 19© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  20. 20. Thank You @elance · @odesk @skasriel

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