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Creating a Global Movement: 
How to Scale to Four Continents in Two Years 
O C TO B E R 9 , 2 0 1 4
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
Lifecycle of a Successful Movement
Lifecycle of a Successful Movement 
STEPS 1-5 
Subjective: 
What does success look like personally? 
@GaryWhitehill
Lifecycle of a Successful Movement 
STEPS 6-8 
Objective: 
What does a successful Movement look like? 
@GaryWhitehill
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Core Values (Why) 
STEPS 1 - 5 : SUBJECTIVE 
P E R S O N A L S U C C E S S :...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Core Values (Why) 
STEPS 1 - 5 : SUBJECTIVE 
P E R S O N A L S U C C E S S :...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Core Values (Why) 
STEPS 1 - 5 : SUBJECTIVE 
P E R S O N A L S U C C E S S :...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Culture (Trust) 
STEPS 1 - 5 : SUBJECTIVE 
P E R S O N A L S U C C E S S : 
...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Culture (Trust) 
STEPS 1 - 5 : SUBJECTIVE 
P E R S O N A L S U C C E S S : 
...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Team (What) 
STEPS 6 - 8 : OBJECTIVE 
A S U C C E S S F U L M O V E M E N T ...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Team (What) 
STEPS 6 - 8 : OBJECTIVE 
A S U C C E S S F U L M O V E M E N T ...
( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) 
Team (What) 
STEPS 6 - 8 : OBJECTIVE 
A S U C C E S S F U L M O V E M E N T ...
Establishing Values 
GOAL: FIND A TRIBE 
• Ask the right questions: key to advancing an idea. 
• Reinstate imagination: an...
@GaryWhitehill 
Attributes of a Movement 
DE F INE ORGANI Z ING PRINCI PL E 
OF ACT ION 
• Money: chasing the market. Lead...
@GaryWhitehill 
Attributes of a Movement 
P S YCHOLOGY BEHIND BUI LDING 
MOV EMENT S 
(WHY P EOP L E S TART & JOIN THEM) 
...
@GaryWhitehill 
Define Scale 
• The power of movements = starts out small with those who believe 
passionately in somethin...
@GaryWhitehill 
Define Scale 
• Daniel Pink: humanity seeks” freedom, autonomy, a sense of purpose.”
@GaryWhitehill 
Define Scale 
THE STEEPER THE CURVE, THE MORE VULNERABLE
Setting the Culture 
GOAL: ENABLE HUMANITY INTO SUPPORTIVE, 
COLLECTIVE ACTION 
@GaryWhitehill
@GaryWhitehill 
Define Impact 
( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
@GaryWhitehill 
Define Impact 
( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
@GaryWhitehill 
Define Impact 
( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
@GaryWhitehill 
Define Impact 
( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
@GaryWhitehill 
Define Impact 
( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
@GaryWhitehill 
Enabling Leverage 
• Systems & processes: impact cannot 
easily be replicated. 
• Organizing is a process:...
Why Traditional Structures Do Not Work 
Which then leads to these one-to-one 
interaction between stakeholders: 
@GaryWhit...
Why Movements Do Work 
Leads to an opportunity to have 
network effect-driven interactions: 
@GaryWhitehill 
L EADING TO: ...
Movements are Anti-Hierarchical 
@GaryWhitehill
Leverage of Horizontal Structure 
@GaryWhitehill
Quick Hit Advice 
• A movement is diverse: there are many paths to reach the same goals. 
• Talk about “why”: instead of t...
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
@GaryWhitehill
THANK YOU! 
EMAIL: Gary@EntrepreneurWeek.net 
TWITTER: @GaryWhitehill 
WEB: www.garywhitehill.com
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IDCEE 2014: Creating A Moment: Lessons Learned From Scaling A Company To Four Continents In Two Years - Gary Whitehill (Founder @ Burst & Entrepreneur Week)

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http://idcee.org/p/gary-whitehill/

Gary believes entrepreneurs need to be at the epicenter of radical global economic development.

In 2009, Gary engineered the globally recognized event platform to empower entrepreneurs. Entrepreneur Week was an ongoing series of panels, keynotes, roundtables, and mentoring sessions focused on propelling early and growth-stage entrepreneurs to achieve their personal and professional goals. In just two years, Entrepreneur Week became a global ecosystem and scaled to four continents; curating more than 500 speakers who shared their stories with more than 6,000 entrepreneurs, a group responsible for more than $7 billion in revenue. The platform has been adopted by Stanford University, IBM, and many others.

In Gary's view of the world, communities grow rapidly only when entrepreneurship accelerates socio-economic progress through connection, innovation and knowledge-sharing. Currently, he is particularly focused on creating platforms and infrastructure to unlock the invisible and unrealized potential of business ecosystems.

Gary lives in Silicon Valley and resides on the Global Board of Directors for the Dell Center for Entrepreneurs and has been featured in industry-leading publications including the Harvard Business Review, Inc, and the New York Times.

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IDCEE 2014: Creating A Moment: Lessons Learned From Scaling A Company To Four Continents In Two Years - Gary Whitehill (Founder @ Burst & Entrepreneur Week)

  1. 1. Creating a Global Movement: How to Scale to Four Continents in Two Years O C TO B E R 9 , 2 0 1 4
  2. 2. @GaryWhitehill
  3. 3. @GaryWhitehill
  4. 4. @GaryWhitehill
  5. 5. @GaryWhitehill
  6. 6. @GaryWhitehill
  7. 7. Lifecycle of a Successful Movement
  8. 8. Lifecycle of a Successful Movement STEPS 1-5 Subjective: What does success look like personally? @GaryWhitehill
  9. 9. Lifecycle of a Successful Movement STEPS 6-8 Objective: What does a successful Movement look like? @GaryWhitehill
  10. 10. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Core Values (Why) STEPS 1 - 5 : SUBJECTIVE P E R S O N A L S U C C E S S : 1. Who are we? Personality. @GaryWhitehill
  11. 11. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Core Values (Why) STEPS 1 - 5 : SUBJECTIVE P E R S O N A L S U C C E S S : 1. Who are we? Personality. 2. What do we want? Purpose. @GaryWhitehill
  12. 12. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Core Values (Why) STEPS 1 - 5 : SUBJECTIVE P E R S O N A L S U C C E S S : 1. Who are we? Personality. 2. What do we want? Purpose. 3. Where to focus? Story. @GaryWhitehill
  13. 13. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Culture (Trust) STEPS 1 - 5 : SUBJECTIVE P E R S O N A L S U C C E S S : 1. Do we have the will? Mission & Vision. @GaryWhitehill
  14. 14. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Culture (Trust) STEPS 1 - 5 : SUBJECTIVE P E R S O N A L S U C C E S S : 4. Do we have the will? Mission & Vision. 5. Is it possible? Standard Analysis. @GaryWhitehill
  15. 15. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Team (What) STEPS 6 - 8 : OBJECTIVE A S U C C E S S F U L M O V E M E N T : 6. How Specifically? Value Proposition. @GaryWhitehill
  16. 16. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Team (What) STEPS 6 - 8 : OBJECTIVE A S U C C E S S F U L M O V E M E N T : 6. How Specifically? Value Proposition. 7. What should be built & by when? Unique ability in the market. @GaryWhitehill
  17. 17. ( L I F ECYCLE OF A SUCCE S SFUL MOV EMENT ) Team (What) STEPS 6 - 8 : OBJECTIVE A S U C C E S S F U L M O V E M E N T : 6. How Specifically? Value Proposition. 7. What should be built & by when? Unique ability in the market. 8. What to benchmark & monitor? Change the world. @GaryWhitehill
  18. 18. Establishing Values GOAL: FIND A TRIBE • Ask the right questions: key to advancing an idea. • Reinstate imagination: any vision builds upon construction or reconstruction. • Penetrate despair: prophetic moral visions enable others to believe in and embrace new futures. (it does not ask if the vision can be implemented). • Timing is key: movements build when a form of popular dissent says, “there is a better way, there is a moral way.” • Repeat business vs. loyalty: leadership is the ability to rally people nor for a single event, but for years. • Promote WAAINTT: reduces friction and cost, providing massive peace of mind for all as “we are all in this together.” @GaryWhitehill
  19. 19. @GaryWhitehill Attributes of a Movement DE F INE ORGANI Z ING PRINCI PL E OF ACT ION • Money: chasing the market. Leads to Unprincipled, chaotic, efficiency-based decision making. • Minds  Hands • Culture: solving a deep-rooted social challenge. Leads to intentional, benchmarked. • Hearts  Hands  Minds
  20. 20. @GaryWhitehill Attributes of a Movement P S YCHOLOGY BEHIND BUI LDING MOV EMENT S (WHY P EOP L E S TART & JOIN THEM) • Motivation: a sense of purpose or belonging. Very little to do with any external incentive.to act becomes deeply personal • Vision: an intensity communicated set of passionate principles which strike at and rally core tribal ethos. MOVEMENTS ONLY SCALE WHEN STRUCTURED AROUND CULTURAL CONTEXT.
  21. 21. @GaryWhitehill Define Scale • The power of movements = starts out small with those who believe passionately in something, but ends up changing the world.
  22. 22. @GaryWhitehill Define Scale • Daniel Pink: humanity seeks” freedom, autonomy, a sense of purpose.”
  23. 23. @GaryWhitehill Define Scale THE STEEPER THE CURVE, THE MORE VULNERABLE
  24. 24. Setting the Culture GOAL: ENABLE HUMANITY INTO SUPPORTIVE, COLLECTIVE ACTION @GaryWhitehill
  25. 25. @GaryWhitehill Define Impact ( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
  26. 26. @GaryWhitehill Define Impact ( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
  27. 27. @GaryWhitehill Define Impact ( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
  28. 28. @GaryWhitehill Define Impact ( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
  29. 29. @GaryWhitehill Define Impact ( TRANS FORMAT IONAL V S . S INGL E CAMPA IGN )
  30. 30. @GaryWhitehill Enabling Leverage • Systems & processes: impact cannot easily be replicated. • Organizing is a process: create long-term campaigns that mobilize a certain constituency in well-timed waves, to press for specific demands from a particular target, using a defined strategy and escalating tactics. • A role for all: organizations must have defined roles to engage anyone who is interested in the cause. GOAL: LOWER TRANSACTION COSTS & NETWORK BARRIERS
  31. 31. Why Traditional Structures Do Not Work Which then leads to these one-to-one interaction between stakeholders: @GaryWhitehill L EADING TO: • Aggression • Domination • Power • Conquest • Rigidness • Denseness
  32. 32. Why Movements Do Work Leads to an opportunity to have network effect-driven interactions: @GaryWhitehill L EADING TO: • Progressiveness • Individuality • Freedom • Empathy
  33. 33. Movements are Anti-Hierarchical @GaryWhitehill
  34. 34. Leverage of Horizontal Structure @GaryWhitehill
  35. 35. Quick Hit Advice • A movement is diverse: there are many paths to reach the same goals. • Talk about “why”: instead of the product or competitors. • Stop thinking like MBA’s: No initial focus on price/sales/profit, etc. • Communicate: Be engaging vs. broadcasting. • Build great leaders: use an intention map + community management. • Ignite Your Movement: the Next 24 Hours • Envision the future: 1/3/5yr goals. Top 5 for each. • Architect a resource roadmap: what do you have/need? • Cultivate diversity: engage those outside your tribe. • Work on the pitch: what matters in 15secs or less, and why? @GaryWhitehill
  36. 36. @GaryWhitehill
  37. 37. @GaryWhitehill
  38. 38. @GaryWhitehill
  39. 39. @GaryWhitehill
  40. 40. @GaryWhitehill
  41. 41. @GaryWhitehill
  42. 42. THANK YOU! EMAIL: Gary@EntrepreneurWeek.net TWITTER: @GaryWhitehill WEB: www.garywhitehill.com

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