IDCEE 2013: How to crowdsource a startup - Heiko Rauch (Co-founder & CFO @ UFOstart)
Heiko Rauch is an entrepreneur, tech enthusiast and angel investor. Today, he is the Co-Founder of UFOstart – the first “Global Crowd Network” for Lean Startups. Previously, he co-founded zanox, Europe's leading performance advertising network. His strengths in developing and maintaining lean, efficient organisational structures coupled with his strong financial competencies have proved a driving force in the success of zanox’ European and international expansion. It was also Heiko who established zanox’ subsidiary in the US – a strategic move to realise the vision of a globally spanning network covering Europe, Asia and the Northern American markets. zanox quickly established a global presence, and became Europe’s largest online marketing network, with 400 employees and annual revenues of $300M. In 2007, zanox was sold to a large PR/marketing firm in Europe. Heiko has been an enthusiastic supporter of entrepreneurship and crowdsourcing. In 2007 Heiko co-founded the Globumbus Foundation, an accelerator for entrepreneurship.
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