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IDCEE 2012: How to create a storyline for your business - Greg Williams (Executive Editor @ WIRED)

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Greg Williams is Executive Editor of WIRED where he writes on innovation. He has been a magazine editor for over twenty years, ten of them in New York City. His latest novel, The Nero Decree, is published by Thomas & Mercer (part of Amazon Books) in March. He is also the co-founder of the digital storytelling platform MyLondonStory.

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IDCEE 2012: How to create a storyline for your business - Greg Williams (Executive Editor @ WIRED)

  1. 1. Make Me Care:Creating a successful narrative for your business Greg Williams Executive Editor, WIRED @GWillia66
  2. 2. “We now live in a world whereinformation is potentially unlimited.Information is cheap, but meaningis expensive. Where is themeaning? Only human beings cantell you where it is. We’reextracting meaning from ourminds and our own lives.”George Dyson, technologyhistorian
  3. 3. “Data is the new oil.” Reid Hoffman, Founder LinkedIn
  4. 4. What’s your story?
  5. 5. Storytelling = design
  6. 6. Where to start?
  7. 7. If you want yourproduct to be heardby consumers, itmust be rooted in astory that consumerscan emotionallyconnect with.
  8. 8. HERITAGE
  9. 9. Customer Service
  10. 10. Empowerment
  11. 11. Own the space
  12. 12. Caring
  13. 13. Make.Me.Care.
  14. 14. Make Me Care:Creating a successful narrative for your business Greg Williams Executive Editor, WIRED @GWillia66 @mylondonstory

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