IDCEE 2013: The future of education - Bernhard Niesner (CEO & Co-Founder @ Busuu)

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Bernhard Niesner participated in the IDCEE 2013 Panel "Are online courses the future of online education?"

Bernhard Niesner (34 years and originally from Vienna, Austria) is the CEO & Co-founder of busuu.com, the world's largest social network for language learning with more than 30m registered users and 40k sign-ups per day. busuu.com offers access to audiovisual language courses in 12 different languages combined with direct interaction with native speakers of the global community. The start-up has been named "Best Education Start-Up" in Europe by TechCrunch and has received investment by renown serial entrepreneurs like Martin Varsavsky and PROFounders Capital.

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IDCEE 2013: The future of education - Bernhard Niesner (CEO & Co-Founder @ Busuu)

  1. 1. The future of education Kiev, 11th of October 2013
  2. 2. busuu © 2013 2
  3. 3. ...but the language learning market is immense! Demand for learning new languages1) Total revenue of Language Learning Market [USD bn] 374  1 billon people are learning English – 2 billon by 2020 +24% 243  30 million people are learning Mandarin 128  Strong growth based on immigration, globalization and travel 2010 2013 2015 Big opportunity for disruption busuu © 2013 1) English Next, British Council, 2006 2) Nielsen Global Language Study 2007
  4. 4. busuu is the world’s largest social network for language learning 1 Individual learning 2 Community learning Marcel teach Susanne + teach teach Anna busuu © 2013
  5. 5. busuu © 2013 5
  6. 6. We developed iPhone/iPad & Android apps which can be synchronized with our online platform Best English Learning App in Germany 2011! busuu © 2013 6
  7. 7. We offer an iPad app for 4 – 7 year old kids to learn English and Spanish Already more than 300k downloads! busuu © 2013 7
  8. 8. We currently have more than 35 mio users and every day more than 40k new users sign up! Growth of community [# of users] Awards & recognitions 45000 AlwaysOn Global 250 Winner 40000 European Union innovation award in language learning 35000 More than 35,000,000 users 30000 CeBIT Innovation Award 25000 20000 Red Herring European Winner 2010 15000 10000 Best Education Start-Up 2011 5000 0 Users web 05/08 busuu © 2013 01/09 01/10 Users mobile 01/11 01/12 01/13 8 10/13
  9. 9. busuu © 2013 9
  10. 10. Our users come from over 200 different countries. Strong growth from emerging markets as Brazil, Russia, Turkey Saudi Kazakhstan Arabia 1% 1% Venezuela 1% India 1% Argentina 1% Canada 2% Ukraine 2% Other 10% Austria 1% Peru 1% Brazil 11% Russia 9% Japan 1% Chile 1% USA 9% Poland 2% Switzerland 2% China 2% UK 3% Colombia 3% Germany 8% Turkey 4% Mexico 4% Italy 5% Note: As of October 2013 busuu © 2013 10 Spain 6% France 7%
  11. 11. Biggest challenge of (online) education is… MOTIVATION! busuu © 2013 11
  12. 12. The power of goal setting and quantification of progress busuu © 2013 12
  13. 13. The power of the community busuu © 2013 13
  14. 14. The power of the busuu-berry Interactive “language garden” Awards & badge system busuu © 2013 “busuu-berry” as virtual currency 14
  15. 15. What’s next?  Mobile, mobile, mobile!  Blended learning  Adaptive learning busuu © 2013 15
  16. 16. Many thanks for your attention! Contact: Email: bernhard@busuu.com Twitter: @bernardooo 16

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