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IDCEE 2013: The Future of Work - Matt Cooper (Vice President @ oDesk)


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Matt circles the globe speaking to companies and professionals on talent management and the future of work. Currently the Vice President of International and Enterprise at oDesk, he provides counsel to businesses small and large on how to leverage online work. He has spoken at NEXT 2013 in Berlin, TechWeek, eAsia and Startup Weekend New York, and has been featured in The New York Times, Staffing Industry Analysts’ blog, and on Good Morning America. Prior to oDesk, as a member of the executive team at Accolo, Inc. — a recruiting services and technology firm — he grew the business from one employee into one of the top 50 companies on the Inc 500 list.

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IDCEE 2013: The Future of Work - Matt Cooper (Vice President @ oDesk)

  2. 2. Innovators win by changing the rules
  3. 3. Traditional work originated in the Industrial Age
  4. 4. It’s expensive
  5. 5. It’s time-consuming It’s time- consuming
  6. 6. It’s competitive
  7. 7. Source:
  8. 8. Meet the oDesk Team
  9. 9. The rules have changed
  10. 10. Employment has become more fluid
  11. 11. Relationships begin and thrive online
  12. 12. Technology has opened up the world
  13. 13. Online work has arrived. “We need to be prepared for a world where knowledge workers around the world are hired online by the minute — in other words, radically simplified employee contracts, payroll tax documentation and W-2s, and improved tax laws on home offices, part-time work, and selfemployment.” -- Michael S. Malone, The Wall Street Journal
  14. 14. The future of work is: GLOBAL
  15. 15. The future of work is: ONLINE
  16. 16. The future of work is: ON DEMAND
  17. 17. Work is evolving (and has been for a while…) Online Work Outsourcing/ Offshoring Telecommuting 1980 1990 2000 2010 Source: MBO Partners
  18. 18. Ecommerce shows the potential of online work Search Hire Shopping Shopping Employment Employment Select Manage Pay Pay
  19. 19. Massive growth in scale and scope Dollars Billed on oDesk by category Administrative Support Business Services In 2007, just 4 categories represented 90% of total dollars billed. In 2012, 35 categories represented 90% of dollars billed, with another 41 smaller categories growing quickly. Customer Service Design & Multimedia Networking & Information Systems Sales & Marketing Software Development Unknown Web Development Writing & Translation Source: oDesk database
  20. 20. How companies use online work • Project-based work • Staff augmentation • BPO replacement • Virtual company
  21. 21. Online work expands the labor market What would company do if an online worker wasn’t an option? Worked extra hours Hired onpremise worker 17% Delayed/cance led project Something else 83% Done something… Not sure Source: oDesk Online Work Survey, Fall 2012 37% 21% 16% 10%
  22. 22. Online work is good for the local economy 71% More than 60% of jobs completed by U.S. freelancers on oDesk are for businesses outside the U.S. 28% Agree Disagree Source: oDesk Online Work Survey, Fall 2012 10K) How much do you agree or disagree with each of the following statements? “The fact that businesses like mine have the ability to hire workers from anywhere in the world is good for my country's economy.” Results shown among those who have an opinion. Base (total respondents who had an opinion): 1953
  23. 23. And online work is here to stay Online work is a strategic advantage 90% Agree Source: oDesk Online Work Survey, Fall 2012 Online work will soon become commonplace 94% Agree
  24. 24. 1 in 3 will be hired to work online by 2020 Businesses This benefits both: Workers
  25. 25. Email: Twitter: @matt_cooper