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Content matters! Detecting the next bestselling novel that customers will love is a challenging task for many people within the publishing industry. Smart Data Science methods can be used to derive insights from an unknown fiction manuscript such as topics, sentiment or entities. Still, the question remains how the art of writing goes together with Machine Learning when it comes to predicting the chances of a text to become the next “Harry Potter” or future “Shades of Grey”. The QualiFiction team is happy to share their experience on these interesting challenges, both from a Data Science, Tech and business perspective.