Influencing influencers

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Influencing influencers

  1. 1. Influencing the influencersCamille GauletAmandine MathisseFlorian VereThomas Quatre
  2. 2. Who are influencers ? And What is Klout? They have the power to affect purchase decision of others because of their authority, knowledge, position or relationship… Klout, measures influence accross the social media. A Klout score from 1 to 100 based on your ability to drive action.
  3. 3. Other Tools Klout The Archivist Kred Peerindex Tweet Grader
  4. 4. How to get influencers to talk about you ? First step: find your influencers  Benchmark a lot! Second step: Engage with those influencers  If you are a restaurant, invite bloggers that blog about food for a free diner  For the cosmetics, send free cream to Youtube posters  For a automobile company, invite bloggers to try the car
  5. 5. The dark side of influencers Some action could go wrong  Bad experience at a restaurant can be very harmful to your business You may not want EVERYBODY to talk about you…  The Jersey shore people that have been forbidden to wear A&F clothes for money

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