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DATA ENABLED TRIGGERS
HELPS YOU PERSONALISE
YOUR EMAIL CAMPAIGNS
BETTER
WHY PERSONALISED
CAMPAIGNS ?
 “First impression is the best impression”
is as applicable to email marketing as to
anything else.
 How to ensure that the best possible
message reaches your subscribers ?
 Make use of the abundant data available
at our fingertips.
WHICH ALL DATA
COULD PERSONALIZE
YOUR MAILS ?
Geolocation and Behavioral
Data
 Not all your customers are in one
location or respond to emails at the
same time or in the same way.
 Segment the subscribers based on
their geolocation and email response
trends so that you are able to
compose personalized email
campaigns.
Other attributes based data
 Apart from geolocation, other
attributes too contribute a lot to the
creation of personalisation segments.
 Attributes like gender, age, profession,
marital status, birthday, anniversary,
job role, hobbies and interests, other
preferences etc. could be used to
create smart segments for
personalisation.
Web Analytics Data
 Build your customer persona based
on their post click through web
behavioral data
 The sequential web behavior can
provide a lot of insights on your
customer. This data can in turn be
used for personalized mailer
campaigns.
Product Browsing & Purchase
History
 Customer comes to the web portal via
organic searches and browses through
the products they are interested in.
 This data can be used to send
personalized campaigns based on their
interests.
 The overall purchase history of a
customer could also be used to send out
personalized mailers
HOW TO GATHER MORE
DATA ABOUT YOUR
CUSTOMERS ?
Ask them the Right Questions
 Ask the audience what they like the
most about your brand or service
while visiting the website through
surveys and questionnaires.
 Ask for subscriber feedback through
emails, which are of promotion,
relationship or transactional in nature.
USE TRIGGERED
MAILERS EFFECTIVELY
Personalized Triggered Emails
gives you an increased impact
 Trigger emails have a 152% higher open rate
compared with traditional emails.
 They are a valuable communication tool and
convert window shoppers into lifelong
customers.
 Attribute/Behavior triggered emails are real-
time reactions based on data that connects
your customers and your brand engagement.
THANK YOU !!
FOR MORE INFORMATION
CONTACT US @

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Data Enabled Triggers helps you personalise your Email Campaigns Better

  • 1. DATA ENABLED TRIGGERS HELPS YOU PERSONALISE YOUR EMAIL CAMPAIGNS BETTER
  • 2. WHY PERSONALISED CAMPAIGNS ?  “First impression is the best impression” is as applicable to email marketing as to anything else.  How to ensure that the best possible message reaches your subscribers ?  Make use of the abundant data available at our fingertips.
  • 3. WHICH ALL DATA COULD PERSONALIZE YOUR MAILS ?
  • 4. Geolocation and Behavioral Data  Not all your customers are in one location or respond to emails at the same time or in the same way.  Segment the subscribers based on their geolocation and email response trends so that you are able to compose personalized email campaigns.
  • 5. Other attributes based data  Apart from geolocation, other attributes too contribute a lot to the creation of personalisation segments.  Attributes like gender, age, profession, marital status, birthday, anniversary, job role, hobbies and interests, other preferences etc. could be used to create smart segments for personalisation.
  • 6. Web Analytics Data  Build your customer persona based on their post click through web behavioral data  The sequential web behavior can provide a lot of insights on your customer. This data can in turn be used for personalized mailer campaigns.
  • 7. Product Browsing & Purchase History  Customer comes to the web portal via organic searches and browses through the products they are interested in.  This data can be used to send personalized campaigns based on their interests.  The overall purchase history of a customer could also be used to send out personalized mailers
  • 8. HOW TO GATHER MORE DATA ABOUT YOUR CUSTOMERS ?
  • 9. Ask them the Right Questions  Ask the audience what they like the most about your brand or service while visiting the website through surveys and questionnaires.  Ask for subscriber feedback through emails, which are of promotion, relationship or transactional in nature.
  • 11. Personalized Triggered Emails gives you an increased impact  Trigger emails have a 152% higher open rate compared with traditional emails.  They are a valuable communication tool and convert window shoppers into lifelong customers.  Attribute/Behavior triggered emails are real- time reactions based on data that connects your customers and your brand engagement.