When having a purpose, diving the viewer’s
eyes to the point of focus is the prime
requirement. From all perspectives, having a
single point of focus increases the value and
perks that can be derived from the mailer.
Everyone talks about dominance of the major
element or the ‘Z’ arrangement of graphics and
text in the mailer.
Why not think about rewriting the age old
Tempt the readers to click.
Twist and turn the layout.
Sketch your way to the heart
When sending a mailer that has few elements,
the scope for clicks increases.
The logic behind this is simple… CURIOSITY.
If there is an element of curiosity or if can
arouse the zeal in your readers, you can get
them to click and move in the path you have
This can definitely be brilliant way to increase
your click rates and thus, improve your domain
Tweak the alignment of elements within the
mailer to bring in an all new look!
Typical horizontal and vertical layouts bore the
readers beyond a certain time.
Changes in the presentation can escalate interest
and thus get the reader to search for more
within the mailer.
If you bring in consistency in surprising the
readers with such differently shaped mailers, you
can definitely work towards building up loyalty.
When the readers are tired of seeing the images
and flashy words all around their inbox, a mailer
that goes low on the graphics and extravagant
content can strike attention.
Craft your message in
simple sketches and
add life to your
Going by the trial and error method here, we
can analyze the responses we receive from the
readers and finalize the way forward.