The Big Society and Social Media
Paul Webster - firstname.lastname@example.org (@watfordgap)
Sophie Ballinger – email@example.com (@sospot)
Pete Read – firstname.lastname@example.org (@iictpete)
Dudley Community Partnership
18th November 2010
• What do we mean by social media
• Use for influence
• Use with communities
• Use in OUR big society
• Your ideas
• What to try next!
Web 1.0 ...
just fed TO
websites, open for
Web 2.0 =
Social Media ...
... New Media ...
Often referred to as “The Conversational Web”
• Listen more than you talk – it’s a two way
process – up to 20 to 1 ratio
• Read and Listen – find out what is happening
already - a “Listening Dashboard”
• Link and Share – and link again! Its these links
that keep the conversation flowing
• Comment and Feedback – agree or disagree,
this is what builds communities around a topic
• Say Thank You – as social media is more about
the links, introductions and relationships than
the technology ... (so thank you to @podnosh
for inspiring this slide!)
• Be Helpful – share what you have and you’ll
be amazed when you get back!
Everyone is doing it ....
• Use of social networks and blogs now accounts for
almost 23% of time spent on the internet
• Statistics show 25% of users are aged between 35 – 44
and that 96% of those aged 18 – 35 are on at least one
social network site.
• There is a steady growth in access to social networks by
Smartphone – Facebook mobile traffic has increased
globally by 100% in the last 6 months.
• 50% of UK Internet users have a Facebook account and
50% of those view their Facebook page daily
• Average time spent on Facebook is 55 mins per day
• Facebook now has 23 million users in the UK - a third of
the population, up from a fifth in 2008
• YouTube is the second most popular search engine
• Over 10 million people in the UK have a Twitter account
• Research even claims Social Networking is slowly
How to do it ....
• It’s only beneficial to your organisation if it’s going
to tangibly help you to achieve your goals.
• Establish a a plan thinking short, medium and long
term – and have an internal policy for using it.
• Know your target audience and go to the spaces
where they are.
• Know your message - make it clear and directed.
• Think of how it applies to Marketing, Fundraising,
Productivity, Communications .... and whatever
else you do.
• Most social media websites are free – It just takes
• Implement, monitor and adjust
Tweet, re-tweet, check
check RSS reader &
reply to comments
Once a Week
Write blog post, check
groups & find new
people to follow
Add video to YouTube,
share a resource on-line,
create podcast & build
Using social media: how can we ensure that
... or just audio
It’s the place
Useful to gain feedback on events and to widen your reach
Short updates, signposts and
Quick and easy to set up and continue to
Draws people to the website
Get feedback from people and start
in a very
Hotline to the influential?
Lord Nat Wei: @natwei
Blogs & tweets.
Developing a Big Society wiki.
Nick Hurd: @minforcivsoc
Tweets. Reads on his Blackberry in
Opportunities to influence?
• Make yourself heard
• Don’t be afraid be the “dissenting voice”
• What are you already doing that is “Big
Big Society in the
Recognised as a
Image courtesy http://wraydisplay.lancs.ac.uk
Community Notice Boards
(straightforward to update
Contact your MP
• Chris Kelly (Dudley South): Facebook
• James Morris (Halesowen & Rowley Regis): Twitter (@JamesMorrisMP), Facebook,
• Gisela Stuart (Birmingham Edgbaston): Twitter (@GiselaStuart), RSS feed
• Liam Byrne (Birmingham Hodge Hill): Facebook, blog, Twitter (@LiamByrneMP),
• Shabana Mahmood (Birmingham Ladywood): blog
• Richard Burden (Northfield): Facebook
• Khalid Mahmood (Birmingham Perry Barr): Facebook
• John Hemming (Yardley): blog
• Bob Ainsworth (Coventry North East): Twitter (@BobAinsworthMP), Facebook
• Lorely Burt (Solihull): Facebook
• Tom Watson (West Bromwich East): Twitter (@tom_watson), blog, Facebook
• Emma Reynolds (Wolverhampton North East): Twitter (@emma4wolvo), Facebook
• Pat McFadden (Wolverhampton South East): Twitter (@patmcfaddenmp), blog
Social Media Our Society – not a big society!
• Have we answered your UnAnswered Questions?!
• How could your organisation use or make more of social media?
• How could groups you support, campaign more effectively using
• Can the tools and ideas be useful?
• Have you got any others to share?
• How do we tell others?
• What can we do next with them?
Paul Webster - paul.webster @ navca.org.uk (@watfordgap)
Sophie Ballinger – sophie @ cdx.org.uk (@sospot)
Pete Read – pete @ illuminateict.org.uk (@iictpete)