Big Society and Social Media


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Presentation about technology use and social media for Dudley Community Partnership event. 18th November 2010

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Big Society and Social Media

  1. 1. 1 The Big Society and Social Media Paul Webster - (@watfordgap) Sophie Ballinger – (@sospot) Pete Read – (@iictpete) Dudley Community Partnership 18th November 2010
  2. 2. 2 • What do we mean by social media • Use for influence • Use with communities • Use in OUR big society • Your ideas • What to try next!
  3. 3. 3 Web 1.0 ... ...static websites with no interaction, text heavy content. Information was just fed TO visitors
  4. 4. 5 Web 2.0... rich, interactive websites, open for comments, conversations WITH visitors encouraged. Web 2.0 = Social Media ... ... New Media ... ... Social Networking
  5. 5. 6 ( help/what-makes-the-web-social/) Often referred to as “The Conversational Web” • Listen more than you talk – it’s a two way process – up to 20 to 1 ratio • Read and Listen – find out what is happening already - a “Listening Dashboard” • Link and Share – and link again! Its these links that keep the conversation flowing • Comment and Feedback – agree or disagree, this is what builds communities around a topic • Say Thank You – as social media is more about the links, introductions and relationships than the technology ... (so thank you to @podnosh for inspiring this slide!) • Be Helpful – share what you have and you’ll be amazed when you get back!
  6. 6. 7 Everyone is doing it .... • Use of social networks and blogs now accounts for almost 23% of time spent on the internet • Statistics show 25% of users are aged between 35 – 44 and that 96% of those aged 18 – 35 are on at least one social network site. • There is a steady growth in access to social networks by Smartphone – Facebook mobile traffic has increased globally by 100% in the last 6 months. • 50% of UK Internet users have a Facebook account and 50% of those view their Facebook page daily • Average time spent on Facebook is 55 mins per day • Facebook now has 23 million users in the UK - a third of the population, up from a fifth in 2008 • YouTube is the second most popular search engine • Over 10 million people in the UK have a Twitter account • Research even claims Social Networking is slowly replacing email
  7. 7. 8 How to do it .... • It’s only beneficial to your organisation if it’s going to tangibly help you to achieve your goals. • Establish a a plan thinking short, medium and long term – and have an internal policy for using it. • Know your target audience and go to the spaces where they are. • Know your message - make it clear and directed. • Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do. • Most social media websites are free – It just takes time! • Implement, monitor and adjust
  8. 8. 9 Every Day (30 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Once a Week (45 mins) Write blog post, check analytics, monitor groups & find new people to follow About Monthly (60 mins) Add video to YouTube, share a resource on-line, create podcast & build profile
  9. 9. 10 Using social media: how can we ensure that Big Society… …reaches the smallest communities!
  10. 10. 11
  11. 11. 12 ... or just audio Gives face and personality to organisation
  12. 12. 13 Dog’s Trust Busts For Justice It’s the place where many people already network
  13. 13. Useful to gain feedback on events and to widen your reach Short updates, signposts and conversation starters “What’s happening?”
  14. 14. 16 Quick and easy to set up and continue to develop Draws people to the website Get feedback from people and start conversations
  15. 15. 17 Learn More! A growing network of informal sessions to continue the journey in a very relaxed style
  16. 16. 19 Hotline to the influential? Lord Nat Wei: @natwei Blogs & tweets. Developing a Big Society wiki. Nick Hurd: @minforcivsoc Tweets. Reads on his Blackberry in between meetings.
  17. 17. 20 Opportunities to influence?
  18. 18. 21 • Make yourself heard • Don’t be afraid be the “dissenting voice” • What are you already doing that is “Big Society”?
  19. 19. Big Society in the North -Discussion Forum -Event Calendar -Interest Groups Recognised as a phenomenon!
  20. 20. 23 Image courtesy Community Notice Boards (straightforward to update using ‘Ipadio’)
  21. 21. 24 Contact your MP • Chris Kelly (Dudley South): Facebook • James Morris (Halesowen & Rowley Regis): Twitter (@JamesMorrisMP), Facebook, YouTube • Gisela Stuart (Birmingham Edgbaston): Twitter (@GiselaStuart), RSS feed • Liam Byrne (Birmingham Hodge Hill): Facebook, blog, Twitter (@LiamByrneMP), YouTube, Flickr • Shabana Mahmood (Birmingham Ladywood): blog • Richard Burden (Northfield): Facebook • Khalid Mahmood (Birmingham Perry Barr): Facebook • John Hemming (Yardley): blog • Bob Ainsworth (Coventry North East): Twitter (@BobAinsworthMP), Facebook • Lorely Burt (Solihull): Facebook • Tom Watson (West Bromwich East): Twitter (@tom_watson), blog, Facebook • Emma Reynolds (Wolverhampton North East): Twitter (@emma4wolvo), Facebook • Pat McFadden (Wolverhampton South East): Twitter (@patmcfaddenmp), blog
  22. 22. 25 Social Media Our Society – not a big society! • Have we answered your UnAnswered Questions?! • How could your organisation use or make more of social media? • How could groups you support, campaign more effectively using social media? • Can the tools and ideas be useful? • Have you got any others to share? • How do we tell others? • What can we do next with them?
  23. 23. 26 Thank You Paul Webster - paul.webster @ (@watfordgap) Sophie Ballinger – sophie @ (@sospot) Pete Read – pete @ (@iictpete)