F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F...
F F F       F                                               2552
    Internet User Profile of Thailand 2009

             ...
F F F        F                      2552
                                                                                 ...
F F F       F                            2552
    Internet User Profile of Thailand 2009

                                ...
F F F        F                      2552
                                                       Internet User Profile of T...
F F F       F          2552
    Internet User Profile of Thailand 2009




2       F                       F            F ...
F F F        F                      2552
                                                    Internet User Profile of Thai...
F F F       F                                                                      2552
    Internet User Profile of Thail...
F F F        F                      2552
                                                                                 ...
F F F       F                                                                                                             ...
F F F        F                      2552
                                                                           Intern...
F F F       F                                                                                                             ...
F F F        F                      2552
                                                                                 ...
F F F       F                                           2552
    Internet User Profile of Thailand 2009

                 ...
F F F        F                      2552
                                                                    Internet User...
F F F       F                                                                                                             ...
F F F        F                      2552
                                                                   Internet User ...
F F F       F                                                                      2552
     Internet User Profile of Thai...
F F F        F                      2552
                                                                             Inte...
F F F       F                                                     2552
     Internet User Profile of Thailand 2009



    ...
F F F        F                      2552
                                                                                 ...
F F F       F                                                                                      2552
     Internet User...
F F F        F                      2552
                                                        Internet User Profile of ...
F F F       F                                            2552
     Internet User Profile of Thailand 2009


              ...
F F F        F                      2552
                                                                                 ...
F F F       F                                                                                               2552
     Inte...
F F F        F                      2552
                                                                                 ...
F F F       F                                               2552
     Internet User Profile of Thailand 2009

            ...
F F F        F                      2552
                                           Internet User Profile of Thailand 2009...
F F F       F          2552
     Internet User Profile of Thailand 2009




24       F                       F            ...
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F...
F F F       F                                                                  2552
     Internet User Profile of Thailand...
F F F        F                      2552
                                                                                 ...
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Thailand Internet User Profile 2009
Upcoming SlideShare
Loading in …5
×

Thailand Internet User Profile 2009

38,105 views

Published on

This survey conducted by NECTEC, Thailand

  • Be the first to comment

  • Be the first to like this

Thailand Internet User Profile 2009

  1. 1. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 1 2552
  2. 2. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 2552 Internet User Profile of Thailand 2009 ISBN 978-616-120-045-9 F 1( 2552) 500 F . . 2552 .. . F . . 2537 F F F F F F F F F F F F Copyright©2009 by: National Electronics and Computer Technology Center National Science and Technology Development Agency Ministry of Science and Technology 112 Thailand Science Park, Phahon Yothin Road, Klong 1, Klong luang, Pathumthani 12120, THAILAND. Tel. +66(0)2-564-6900 ext. 2354 Fax. +66(0)2-564-6860 : F F F F F F F F 112 F 12120 F 0-2564-6900 F 2354 0-2564-6860 http://www.nectec.or.th/srii/ 2 F F F F 2552
  3. 3. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F 2542 F F F F F F F F F F F F F F F F 2552 F F F (Online News) F F F F F F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 1 2552
  4. 4. F F F F 2552 Internet User Profile of Thailand 2009 F 10 F F F F F F F (self-selection) F F F F F F F F F F F F F F F F F F F F F F F F F (thaiecommerce.org), F F F (tispa.or.th), F F (internetfoundation.or.th), F F F (thaisafenet.org), dailynews.co.th, sanook.com, thaigoodview.com, nationgroup.com, dek- d.com, gmember.com, siamsport.com, goosiam.com, lemononlinemarket.com, pantip.com, kapook.com, narak.com, moohin.com, adslthailand.com, numwan.com, zabzaa.com, truehits.net, playpark.com, vcharkarn.com, paysbuy.com sti.or.th F F F F F F 2552 2 F F F F 2552
  5. 5. F F F F 2552 Internet User Profile of Thailand 2009 F F : F F F 1 F F F F 2552 F .......................................................... 26 F ............................................... 32 F F .............................................. 41 F F .................................... 76 F F .................................................. 85 F .F ...................................... 95 F .................................................................. 111 FF ...................................................................... 121 F F F F 1 2552
  6. 6. F F F F 2552 Internet User Profile of Thailand 2009 2 F F F F 2552
  7. 7. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F 1. F F F F F F F F F F Net Generation F F F 2000 2009 F 380 F F F F F F 1,734 F 1 F 25.6 F F F F F 2551 F F 2 F 16.1 F 2552 F F F 3 F 1.3 F 118.04 F (page view) F 1 http://www.internetworldstats.com/stats.htm 2552 F 16 2552 2 F F F F 3 F Truehits.net 18 2552 F 11,000 F F F F F 1 2552
  8. 8. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F (content) F (Critical Mass) F F F F / F F F F F (content) F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F (Terminal Equipment) F (Mobile Information Device) F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Online News) F F F F F F F F F F F F F F 2 F F F F 2552
  9. 9. F F F F 2552 Internet User Profile of Thailand 2009 2. F F F (Online News) F F F F F F F F F F F F F (New Medium Carriers) F F F F F F F F (e-Reader) F F F F F F F F F F F F F F F F F F F F F F F F 60 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (online newspaper e-newspaper ) F (streaming video) 2.0 F F F F F twitter facebook F F F F F F F F F 3 2552
  10. 10. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F WWW 1990 F F F F F F F F FF F F FF F F F F F F F F F F F F FF F F F (subscriber) F F F F F F F F F F F F F F F F F F FF 4 F F F F 2552
  11. 11. F F F F 2552 Internet User Profile of Thailand 2009 (one way communication) F F F F 2.0 F F F F F F F F F F F F F F F F F F FF (two way communication) F F F • F F F F F F/ F F F F F F F F F F • F F F Really Simple Syndication (RSS) Atom • F F F F ( F F F RSS Feed) • / (content) FF F (text) (audio) F (image) F (video) (multimedia) • (data management) F F F F F F metadata F F F F 5 2552
  12. 12. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F 4 F F 1. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 2. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 3. F F F F F F F (social networking website) F F F F F F F F F F FF F F F F F F F F F F F F 6 F F F F 2552
  13. 13. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F RSS/Atom Feeds 4. F F F F F F F F F F F F F F 120-200 F F F F F F F F F 1-2 F F F F F F F F F F F F F F F F F F F F (real time) F F F F F F F F F F F F F F F F , instant messaging F SMS F F F F F F F F F F F F FF F F F F F F F F 7 2552
  14. 14. F F F F 2552 Internet User Profile of Thailand 2009 1 F F F F F F F F F cnn.com, bbc.com, dailynews.co.th, mcot.co.th nationgroups.com F F F F F F pantip.com, sanook.com kapook.com F F F F F Slashdot, Blognone Bloggang F F F F F Twitter, noknok playground F 3. F F F F F F F F F F F F F F FF 8 F F F F 2552
  15. 15. F F F F 2552 Internet User Profile of Thailand 2009 (Personal Computer : PC) F 604 F F F F 2000 F F F F F F F F F F F F F F F F desktop internet computing F F F F F F F F F F F (mobile internet computing) F F F F F F F Real time F F F F F F F F F F F F F (e-Reader) F F F F e-Reader F F F F F F F F F Sony, Barnes&Noble Amazon Kindle F Amazon F F F F F F F F 3G Wireless F F F FF Reader F F F F F F F F F F F F F Newscorp F F F F 10-15 4 IBM System/360 Model 50: 1964 F F F F 9 2552
  16. 16. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F e-Reader F F F F F F F PC F F Search engine F Multimedia F F F F FF F F F F FF F F SmartPhone F i-phone SkypePhone F F F F F F F F F F F F Real time F F F F F F F F F F F F F F F F F F F PC F F F F F -F F F F F F F F Video Call F F F F F F F F F F F F F F 10 F F F F 2552
  17. 17. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F 2000 F F F F F F F F F 1 F F F 1990s 2000s 1960s 1970s 1980s Desktop Mobile Mainframe Mini Personal Internet Internet computing Computing Computing Computing Computing Notebook, SmartPhone, e-Reader, Entertainment Nintendo : Gantz, John. (2004) Meeker, Mary. (2009) F F F F 11 2552
  18. 18. F F F F 2552 Internet User Profile of Thailand 2009 4. F F F F F F F F F F F F F F F F F F F F F F (Wireless Device) F F F F F F F F F F F F F F FF F F 19-33 F F F F F F F F F 88.5 F F F F F F F ( 2) 12 F F F F 2552
  19. 19. F F F F 2552 Internet User Profile of Thailand 2009 2 F F F (Webboard) 93.9 F (Website) 87.1 (Blog) 68.7 (Comment) 61.9 F 57.4 (Social Network) F (Email) 34.9 F (Write News) 16.2 F Percent 0 10 20 30 40 50 60 70 80 90 100 ( : F F 1 ) 2 F F F F F F F F F F (F 93.9) F F F F 87.1 68.7 F F F F F F F F F F F F F F F (F 35.7) F F (F 20) F (F 17.1) F 3 F F F F 13 2552
  20. 20. F F F F 2552 Internet User Profile of Thailand 2009 3 F F (Politics) 35.7 (Social) 20.0 (Entertainment) 17.1 (Technology) 10.0 (Economics) 8.9 (Sport) 6.6 (Education) 1.7 F Percent 0 10 20 30 40 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 14 F F F F 2552
  21. 21. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 4 4 F F F 56.5 (Convenience) (Freedom) 18.3 F F (Participation) 13.2 / F 9.8 (Low Cost) (Others) 2.2 F Percent 0 10 20 30 40 50 60 70 F F F F F F F F F F F F F F F F F F F F F F F F F 15 2552
  22. 22. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F FF F F F 5. / F F F F F F F F F F F F F F F F F F F F F F F F F F F F / F F F F F New York Times F F F 4 2552 F F 25 F F F 5 F 10 F 2548 2551 F F F F F F F F F 200 ( 2) F F F F F F 5 http://www.nytco.com/press/index.html F 16 2552 16 F F F F 2552
  23. 23. F F F F 2552 Internet User Profile of Thailand 2009 F F blogs, twitter F subscribe F F F 2 F F 2009 F F ( F $ US) 2548 2551 (%) Newspaper 56.2 44.5 -20.7 Broadcast TV 41.9 44.7 6.6 Cable TV/ Direct 70.6 105.8 49.7 Broadcasting Satellite Magazines 19.6 24.0 22.7 Radio 19.1 17.7 -7.4 Music publishing 11.9 8.5 -28.5 Movie theaters/DVD 30.9 32.0 3.5 Internet 7.3 23.4 222.7 F 257.4 300.6 16.8 F F F F 17 2552
  24. 24. F F F F 2552 Internet User Profile of Thailand 2009 ( F $ US) 2548 2551 (%) GDP 10,960.8 14,264.6 30.1 : David Waterman, Indiana University, Old Media vs. the Internet in the United States, Presentation in 7th Annual Asian Media and Communications Forum and Asian City Forum, China, Aug.16th, 2009 F F F F F F F F F F F F / F F F F F F F F F F F F Google F F F F F F F F F F F F F 18 F F F F 2552
  25. 25. F F F F 2552 Internet User Profile of Thailand 2009 6. F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Social Network) F F F F F F F F F F F F F F FF F F F F F F F F FF / F F F F F F / F F F F F F F / F F F F F F F F 6 (Dominate) F F F F F F 6 F F F F F F F F F F F F F F F F F F F F F F F FF F / F F F F F 19 2552
  26. 26. F F F F 2552 Internet User Profile of Thailand 2009 F F F F FF F F F F F F F F F F F F F F F F F F F F F F F FF blogs, mobile message, twitter F F F F F F 7. F F F FF F F F F F F F FF F F F F F F F F • : F F F F F F F F ( Applications F ) F F F F ( F / ) F F F F 20 F F F F 2552
  27. 27. F F F F 2552 Internet User Profile of Thailand 2009 • : F F F F F F F F F F F F F F F F F • : F F F F F F F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F ( .) F F F F F 21 2552
  28. 28. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 22 F F F F 2552
  29. 29. F F F F 2552 Internet User Profile of Thailand 2009 F United Press International, Inc. (2009), Media revenue streams in modern shift ,http://www.upi.com/Business_News/2009/12/16/Media-revenue- streams-in-modern-shift/UPI-30961260995323/, F 16 2552 Gantz, John. (2004). 40 years of IT: Looking back, Looking ahead. Massachusetts : IDC Meeker, Mary. (2009). The Mobile Internet Report Key Themes. New York : Morgan Stanley F F F F 23 2552
  30. 30. F F F F 2552 Internet User Profile of Thailand 2009 24 F F F F 2552
  31. 31. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 25 2552
  32. 32. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 2552 F F F F F F F F F F F 2552 F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F 11,991 F 12,992 26 F F F F 2552
  33. 33. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F : F F F F F F FF 52.3 F F F F F F F F FF 37.0 F F F F F 20.01 . 24.00 . ( F 37.3) F F F F : F F F F F F F F ADSL F F F F 40.3 F F F F Network/LAN / F 24.2 F F F F F F F F F F F F F F F F F (dial-up) F F F F F ADSL F F F (F 74.2) F F F F F F F F F F F F F 27 2552

×