TCT&C Riudecanyes

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TCT&C Riudecanyes

  1. 1. COMPETITIVE AND SUSTAINABLE DEVELOPMENT OF TOURISM IN TUSCANY REGION Thermal bath and Culture of Tuscany hills & Catalogna
  2. 2. BRIEF SUMMARY OBJECTIVES: disseminate the touristic activity around the Escornalbou Castle to the surrounding territory, called the Escornalbou Barony, and through the year by creating a touristic activity around the landscape characteristics. SUBOBJECTIVES: Identify the present resources of the territory based on the history and traditional culture of the region Evaluate the type of potential tourism that can be generated in the region Evaluate the actual management of the resources identified to identify the actions to be done to improve their touristic activity and/or attraction Elaborate a strategic plan to achieve a solid and sustainable touristic activity in the region
  3. 3. CATALAN PARTNER AND TERRITORY INVOLVED TERRITORY INVOLVED 4 municipalities physically structured around a strategic orographic point, the Hill of Escornalbou, which has a Castle and Monastery that are an important touristic resource Paths that join each village with the Escornalbou Hill, only by food or bike Escornalbou Hill Riudecanyes Duesaigües L’Argentera Vilanova d’Escornalbou ESCORNALBOU CASTLE Only the Escornalbou Castle has a solid touristic activity while at the villages it is very poor and absolutely seasonal. They don’t have a strong relation with the castle.
  4. 4. MAIN CHARACTERISSTICS OF THE PROJECT AND OBJECTIVES TO SOLVE Landscape resources Tranquillity, natural and agricultural landscape and big diversity of cultural resources Private stakeholders Lack of visibility of the enterprises, no exist tourism product and there is no teamwork Public stakeholders Non coordination between the different municipalities and lack of a common strategy Tourists They don’t receive information about the territory. They arrive to it looking for tranquillity and landscapes or proximity to Costa Daurada region How to use/creation of identity Attraction /knowledge /evaluation Identity/comunication organization Lack on knowledge about their own landscape resources and how to create touristic products around theses resources Very poor communication with the Management officer of the Escornalbou Castle Exist a big willingness of the different stakeholders to work together but they don’t know how Lack of tourists information, about their motivation to travel, customer satisfaction and so on. There are only individual promotional strategy. Lack of common touristic products or offers There isn’t a specific touristic identity of the territory. There isn’t a touristic differentiation of the territory and its main resources neither The main touristic resource (the castle) has very poor connection with the surrounding territories
  5. 5. THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C) METHODOLOGY- ACTIVITIES CARRIED OUT IDENTIFICATION TOURISTIC IDENTITY CREATION EVALUATION OF THE RESOURCES MANAGEMENT TOURISTIC IDENTITY/ STRATEGY TOURISTIC ACTIVITY TOURISTIC RESOURCES LANDSCAPE ELEMENTS/RESO URCES VALUE CREATION CATALAN METHODOLOGY SHARED ERNEST METHODOLOGY RESULTS
  6. 6. 1st PART: CATALAN METHODOLOGY TOURISTIC RESOURCES LANDSCAPE ELEMENTS IDENTIFICATION OF THE LANDSACPE ELEMENTS DEFINITION OF THE POTENTIAL TYPE OF TOURISM IDENTIFICATION OF TOURISTIC RESOURCES Specific studies using a innovative methodology Meetings with public stakeholders Interviews with public and private stakeholders Technical study: identification of the most potential type of tourism for the region based on the landscape resources identified * Technical study: Identification of the main landscape resources in the region that can be used for a touristic activity *Types of tourism: Ecotourism, active tourism, recreation tourism in the nature, Agricultural tourism, cultural –monumental tourism, traditional culture and folklore tourism, health tourism and business tourism IDENTIFICATION CREATION A TOURISTIC IDENTITY Technical study: list of touristic resources to be used for each type of potential tourism. TOURISTIC IDENTITY TOURISTIC IDENTITY CREATION THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  7. 7. RESULTS PRINCIPAL RESOURCES IDENTIFIED: TRANQUILITY, DIVERSITY OF RURAL AND NATURAL LANDSCAPE AND DIVERSITY OF TRADICIONAL AND CULTURAL RESOURCES POTENTIAL TOURISM THAT CAN BE IMPLANTED POTENTIAL TYPES OF TOURISM TO DEVELOP • Health tourism: based on the tranquility, views over beauty and interesting landscapes, favorable climate, clean air and relaxing atmosphere • Recreational tourism in the nature: based on the needs to escape from the everyday environments, and to enjoy doing activities at the nature • Agricultural tourism: based on offering the experience of living the rural life, practicing and learning about agricultural and farming traditional activities and enjoying traditions THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C) 1st PART: RESULTS
  8. 8. Evaluation of the necessities of each identified touristic resource to improve their touristic potential TOURISTIC RESOURCE ACTUAL TOURISTIC USE POTENTIAL TOURISTIC USE ACTIONS Technical study : Evaluation of the different resources identified following this classification* Technical study : -Actual touristic offer and organization of each resource -- seasonal use and attraction Technical study/evaluation : -Accessibility - importance, potential attraction of the resource -Potential to improve their use and attractiveness Technical study and workshop with public and private stakeholders: Define concrete actions to improve the attraction of each resource * THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C) 2nd PART: COMMON METHODOLOGY MAIN ACCOMODATIONS AND TOURISTIC SERVICES CULTURAL SITES MAIN SPORT SITES MAIN HERITAGE AND HISTORY SITES MAIN LOCAL IDENTITY SITES MAIN NATURAL AREAS AND LANDSCAPES
  9. 9. 20 MAIN ACCOMODATIONS AND TOURISTIC SERVICES 1 MAIN ULTURAL SITES 4 MAIN SPORT SITES 5 MAIN HERITAGE AND HISTORY SITES 7 MAIN LOCAL IDENTITY SITES 3 MAIN NATURAL AREAS AND LANDSCAPES THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C) 2nd PART: RESULTS Based on local costumers, mainly at summer time. Most of the costumers using the existing services arrive looking for landscape and tranquility, not for the presence of the Escornalbou Castle. So, the tourists that visit the Castle do not stay at the region. The relation between the castle and the surroundings territories needs to be strengthen. Opened only by booking. Action should be taken to improve its daily time table by organizing complementary activities related to agricultural culture They can be used through the year but now there are not touristic activities related. Create information about the possibilities in active tourism and organize concrete events. The Escornalbou Castle is the main touristic attraction used through the year, but it must to be improved its attraction capacity organizing events and concrete activities and relating it with the surrounding territories and resources. Most of the other history sites can improve their potential use by increasing their attractiveness with actions that relate them with the Escornalbou Castle and the history of the Barony. They can be used through the year but now there are not touristic activities related. Create information about the sites to be visited and organize paths and routes. All the existing resources are not organized for touristic activity. All together they can offer a touristic activity through all the year and for different type of tourists, mainly the agricultural and folklore tourism but they also can be a complement to health tourism (local ecological products) and business tourism (cultural outdoor activities)
  10. 10. 4 MAIN SPORT SITES 7 MAIN LOCAL IDENTITY SITES3 MAIN NATURAL AREAS AND LANDSCAPES 5 MAIN HERITAGE AND HISTORY SITES 2nd PART: RESULTS
  11. 11. 11
  12. 12. L1 ACTIONS TO IMPROVE ATRACTIVINESS OF THE GLOBAL TERRITORY 1 CREATION OF A BARONY ESCORNALBOU BRAND (logotype and common image for the 4th territories related to the castle) 2 CREATION A COMMON PROMOTIONAL WEB 3 PROMOTIONAL MATERIAL OF THE 4TH VILLAGES AFORDABLE AT THE CASTLE 4 CREATION OF A COMMON PROMOTER OF THE ECORNALBOU BRAND 5 CREATING A COMMON GEOCACHING TOURISTIC PRODUCT 6 POSITIONING THE BRAND INSIDE THE FAMILIAR TOURISM 7 REGULAR WORKSHOPS WITH THE PRIVATE STAKEHOLDERS TO IMPROVE THEIR KNOWLEDGE ABOUT THE TERRITORY (THEY ARE TOURISTIC INFORMATION POINTS) 8 COMMON FESTIVITY AGENDA 9 RELATE THE ESCORNALBOU BRAND WITH THE COSTA DORADA TOURISTIC AREA 10 PROMOTE THE LOCAL TRADITIONS OF EACH VILLAGE FROM THE CASTLE 11 TO IMPROVE THE IMAGE OF THE TERRITORY INSIDE THE SUSTAINABLE TOURISM L2 ACTIONS TO IMPROVE USE AND ATRACTIVINESS OF CONCRETE RESOURCES 1 CREATION OF HIKING, BIKE AND HORSE ITINERARIES/PATHS 2 CREATION A SPECIFIC PRODUCTS FOR OLIVE OIL AND HAZELNUTS GASTRONOMYC PRODUCTS: OLEOTOURISM (concrete activities and , routes and visits) 3 START DOING AQUATIC ACTIVITIES AT THE RIUDECANYES RESERVOIR 4 CREAT A THEMATIC DAY IN EACH VILLAGE AND AT THE CASTLE SIDE SPREAD THROUGH THE YEAR (sport festival at Vilanova village, olive oil festival at Riudecanyes village, train festival at Duesaigües village, culture and traditions festival at Argentera village, History of the XVII century conferences at the Escornalbou Castle) 5 GASTRONOMYC SHOWS 6 INCREASE THE ACTIVE SPORT ACTIVITIES AT THE MOUNTAIN SECTORS OF THE TERRITORY 7 CREATE A LEAFLATE WITH HIKINGS FORM THE CASTLE TO EACH VILLAGE 8 CREAT A SPECIFIC TOURISTIC PRODUCTS (accommodation + Castel ticket + guided tour + traditional lunch or dinner) 9 CREATE SPECIFIC PRODUCT FOR SMALL ENTERPRISES (accommodation +meeting facilities and different type of outdoor activities ) 10 ORGANIZE SPORT RACES (marathon, triathlon…) L3 ACTIONS TO IMPROVE USE OF CONCRETE RESOURCES 1 PUBLICATE A BOOK WITH EXCURCIONS AROUND THE BARONY TERRITORY 2 ORGANIZE A COMMON CONCRETE FESTIVITY AT THE CASTLE 3 CREATE CULTURAL ROUTE THORUGH THE 4TH VILLAGES AND THE CASTLE 4 CREATE A COMMON LABEL FOR ALL THE PRODUCTS PRODUCED INSIDE THE BARONY TEERRITORI 5 CREATE A CIRCULAR ROUTE TO DO BY CAR, FOOD OR BIKE DURING ONE WEEK AROUND THE BARONY TERRITORY WITH ALL THE ACCOMODATIONS AND FOOD RESERVES 6 CREATE A GASTRONOMIC MENÚ WITH THE SPECIFIC BARONY BRAND 7 ORGANIZE MORE CULTURAL EVETNS AT THE CASTLE 8 CREATE A PANNEL AT THE ESCORNALBOU HILL WHICH IDENTIFIES EACH VILLAGE AND ITS RELATION WITH THE CASTLE STRATEGY AND OPERATIONAL PLAN Actions are listed in order of priority
  13. 13. www.ernesttuscanyproject.eu Thermal bath and Culture of Tuscany hills & Catalogna www.adhocweb.net

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