What's Next - Brian Haven - iCrossing

4,631 views

Published on

"What's Next: A Brief History of the Future of Marketing" as presented by Brian Haven, Vice President of Planning, iCrossing on March 4, 2011.

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,631
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
57
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

What's Next - Brian Haven - iCrossing

  1. 1. WHAT’S NEXT? A Brief History Of The Future Of Marketing by Brian Haven VP of Strategy & Planning iCrossingIMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney
  2. 2. Looking back, for a moment.IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/9/future-new-york-the-city-of-skyscrapers-1925.html
  3. 3. IMAGE SOURCE: http://futurestoryteller.wordpress.com/2009/12/
  4. 4. CAVE DRAWINGS10,000 BC – 5,000 BC
  5. 5. CAVE DRAWINGS4,000s BC
  6. 6. CAVE DRAWINGS3,000s BC
  7. 7. PAPYRUS STONE TABLETS CAVE DRAWINGS Development Of Languages & Societies FIRESIDE CHAT2,000s BC
  8. 8. PAPYRUS PAPER FIRESIDE CHAT BAZAAR / MARKETPLACE TOWN CRIER CARTS & SIGNS2,000 BC – 0 AD
  9. 9. PAPER FIRESIDE CHAT BAZAAR / MARKETPLACE TOWN CRIER CARTS & SIGNS0 AD - 500
  10. 10. PAPER FIRESIDE CHAT BAZAAR / MARKETPLACE TOWN CRIER CARTS & SIGNS500 – 1000
  11. 11. PAPER Gutenberg Printing Press BOOKS / POSTERS / HANDBILLS FIRESIDE CHAT BAZAAR / MARKETPLACE TOWN CRIER CARTS & SIGNS1000 – 1450s
  12. 12. PAPER BOOKS / POSTERS / HANDBILLS FIRESIDE CHAT BAZAAR / MARKETPLACETOWN CRIER CARTS & SIGNS 1500s 1600s 1700s 1800
  13. 13. DAWN OF THE INDUSTRIAL REVOLUTION Internal Combustion Steam Power Engine Railroads Electrical Power COUPONS PR TELEGRAPH / TELEPHONEBOOKS / MAGAZINES First Newspaper Ad NEWSPAPERSBAZAAR / MARKETPLACE BILLBOARDS 1836 1850s 1864 1867 1888
  14. 14. WAR PROPAGANDA DOOR-TO-DOOR SALES COUPONS TUPPERWARE PARTIES PR YELLOW PAGES TELEPHONE TELEMARKETINGBOOKS / MAGAZINES NEWSPAPERS CLASSIFIED ADS BILLBOARDS CONSUMER GOODS & PRODUCT PACKAGING PRODUCT PLACEMENT RADIO ADS TV ADS20th 1920s 1940s 1950sCENTURY
  15. 15. GOLDEN AGE OF ADVERTISING SWEEPSTAKES DATABASE MARKETING DOOR-TO-DOOR SALES DIRECT MAIL GUERILLA MARKETING COUPONS PERSONAL COMPUTERS TUPPERWARE PARTIES CABLE TV PR HOME SHOPPING CHANNELS YELLOW PAGES ELECTRONIC BBS TELEPHONE EMAIL TELEMARKETING COMPUTER SPAM BOOKS / MAGAZINES NEWSPAPERS SWEEPSTAKES DOOR-TO-DOOR SALES CLASSIFIED ADS COUPONS “TUPPERWARE PARTY” / MULTI-LEVEL MARKETING PR YELLOW PAGES BILLBOARDS TELEPHONE TELEMARKETING BOOKS / MAGAZINES PRODUCT PACKAGING NEWSPAPERS CLASSIFIED ADS PRODUCT PLACEMENT BILLBOARDS PRODUCT PACKAGING RADIO ADS PRODUCT PLACEMENT RADIO ADS TV ADS TV ADS1960s 1970s 1980s
  16. 16. DOTCOM BOOMDATABASE MARKETING WWW / WEB SITES SEARCH ENGINESDIRECT MAIL CRMGUERILLA MARKETING ECOMMERCE COMPARISON SHOPPINGPERSONAL COMPUTERS ONLINE MARKETS (AMAZON) ONLINE AUCTIONS (EBAY)CABLE TV WEB DISPLAY ADVERTISINGHOME SHOPPING CHANNELS TIVO LONG TAIL / NICHEELECTRONIC BBS DATABASE MARKETING DIRECT MAILEMAIL GUERILLA MARKETING PERSONAL COMPUTERSCOMPUTER SPAM CABLE TV HOME SHOPPING CHANNELS ELECTRONIC BBS EMAIL COMPUTER SPAMSWEEPSTAKESDOOR-TO-DOOR SALESCOUPONSMULTI-LEVEL MARKETINGPRYELLOW PAGESTELEPHONETELEMARKETINGBOOKS / MAGAZINESNEWSPAPERSCLASSIFIED ADSBILLBOARDSPRODUCT PACKAGINGPRODUCT PLACEMENTRADIO ADSTV ADS 1990s
  17. 17. DOTCOM BUST SOCIALIZATION OF THE WEBWWW / WEB SITESSEARCH ENGINESCRMECOMMERCECOMPARISON SHOPPINGONLINE MARKETS (AMAZON)ONLINE AUCTIONS (EBAY) “Irrational Exuberance”WEB DISPLAY ADVERTISINGTIVOLONG TAIL / NICHE BLOGSDATABASE MARKETING SEARCH MARKETINGDIRECT MAIL PODCASTINGGUERILLA MARKETING ONLINE VIDEOPERSONAL COMPUTERS VIDEO GAMES (WEB)CABLE TVHOME SHOPPING CHANNELS MOBILE PHONES (POPULARIZED) CROWDSOURCINGELECTRONIC BBS SOCIAL NETWORKSEMAIL WIKISCOMPUTER SPAM TWITTERSWEEPSTAKESDOOR-TO-DOOR SALES WWW / WEB SITES SEARCH ENGINES CRMCOUPONS ECOMMERCE COMPARISON SHOPPINGMULTI-LEVEL MARKETING ONLINE MARKETS (AMAZON) ONLINE AUCTIONS (EBAY) WEB DISPLAY ADVERTISINGPR TIVO LONG TAIL / NICHEYELLOW PAGES DATABASE MARKETING DIRECT MAILTELEPHONE GUERILLA MARKETING PERSONAL COMPUTERS CABLE TVTELEMARKETING HOME SHOPPING CHANNELS ELECTRONIC BBSBOOKS / MAGAZINES EMAIL COMPUTER SPAM SWEEPSTAKESNEWSPAPERS DOOR-TO-DOOR SALES COUPONSCLASSIFIED ADS MULTI-LEVEL MARKETING PUBLIC RELATIONSBILLBOARDS YELLOW PAGES TELEPHONE TELEMARKETINGPRODUCT PACKAGING BOOKS / MAGAZINES NEWSPAPERSPRODUCT PLACEMENT CLASSIFIED ADS BILLBOARDS PRODUCT PACKAGINGRADIO ADS PRODUCT PLACEMENT RADIO ADSTV ADS TV ADS 2000s
  18. 18. LOCATION AWARENESS, MOBILITY, RETAIL HACKING DIGITAL VIDEO STREAMING DIGITAL SETTOP BOXES GAMING CONSOLES SMARTPHONES TABLETS GESTURE INTERFACE DEVICES BODY INTERFACES / WEARABLE COMPUTING AUGMENTED REALITY SEMANTIC WEB FLASH DEALS FLASH MOBS CURATED CONTENT SERVICES LOCATION AWARENESS POPUP STORES RETAIL ENTERTAINMENT BLOGS LOCALIZED EXPERIENCES CROWD ACTIVATED COUPONS SEARCH MARKETING FOURSQUARE / GOWALLA / LOOPT YELP OPEN TABLE PODCASTING QUORA VIRTUAL SHOW & TELL ONLINE VIDEO VIRTUAL STYLIST DEMOCRATIZED PAYMENTS VIDEO GAMES (WEB) NEAR-FIELD COMMUNICATIONS THIRD-PARTY LAYERED EXPERIENCES CUSTOMER SERVICE HACKS MOBILE PHONES (POPULARIZED) CROWDSOURCING BLOGS SEARCH MARKETING PODCASTING SOCIAL NETWORKS ONLINE VIDEO VIDEO GAMES (WEB) WIKIS MOBILE PHONES CROWDSOURCING TWITTER SOCIAL NETWORKS WIKIS TWITTER WWW / WEB SITES SEARCH ENGINES CRM ECOMMERCE COMPARISON SHOPPING ONLINE MARKETS (AMAZON) ONLINE AUCTIONS (EBAY) WEB DISPLAY ADVERTISING TIVO LONG TAIL / NICHE DATABASE MARKETING DIRECT MAIL GUERILLA MARKETING PERSONAL COMPUTERS CABLE TV HOME SHOPPING CHANNELS EMAIL COMPUTER SPAM SWEEPSTAKES COUPONS MULTI-LEVEL MARKETING PUBLIC RELATIONS TELEPHONE TELEMARKETING BOOKS / MAGAZINES NEWSPAPERS BILLBOARDS PRODUCT PACKAGING PRODUCT PLACEMENT RADIO ADS TV ADS2008 2010
  19. 19. THE EPOCH OF BIEBER DIGITAL VIDEO STREAMING DIGITAL SETTOP BOXES GAMING CONSOLES SMARTPHONES TABLETS GESTURE INTERFACE DEVICES BODY INTERFACES / WEARABLE COMPUTING AUGMENTED REALITY SEMANTIC WEB FLASH DEALS FLASH MOBS CURATED CONTENT SERVICES LOCATION AWARENESS POPUP STORES RETAIL ENTERTAINMENT LOCALIZED EXPERIENCES CROWD ACTIVATED COUPONS FOURSQUARE / GOWALLA / LOOPT YELP OPEN TABLE QUORA VIRTUAL SHOW & TELL VIRTUAL STYLIST DEMOCRATIZED PAYMENTS NEAR-FIELD COMMUNICATIONS GREAT THIRD-PARTY LAYERED EXPERIENCES CUSTOMER SERVICE HACKS BLOGS SEARCH MARKETING PODCASTING PUBLICIST BIEBERTUBE ONLINE VIDEO VIDEO GAMES (WEB) WARS MOBILE PHONES CROWDSOURCING SOCIAL NETWORKS WIKIS TWITTER WWW / WEB SITES SEARCH ENGINES CRM ECOMMERCE COMPARISON SHOPPING ONLINE MARKETS (AMAZON) ONLINE AUCTIONS (EBAY) WEB DISPLAY ADVERTISING TIVO LONG TAIL / NICHE DATABASE MARKETING DIRECT MAIL GUERILLA MARKETING PERSONAL COMPUTERS CABLE TV HOME SHOPPING CHANNELS EMAIL COMPUTER SPAM SWEEPSTAKES COUPONS MULTI-LEVEL MARKETING PUBLIC RELATIONS TELEPHONE TELEMARKETING BOOKS / MAGAZINES NEWSPAPERS BILLBOARDS PRODUCT PACKAGING PRODUCT PLACEMENT RADIO ADS TV ADS2011 2012 December 21, 2012
  20. 20. THE EPOCH OF BIEBERBIERBERTUBE SOYLENT GREEN 2022 2036 8047
  21. 21. While flying cars and jet packs still elude us, many other promises of the web are beginning to come true.IMAGE SOURCE: http://www.paleofuture.com/blog/2007/6/18/going-to-the-opera-in-the-year-2000-1882.html
  22. 22. CONNECTED HOME We’re at the precipice of a digital Cambrian Explosion.IMAGE SOURCE: http://www.paleofuture.com/blog/2010/5/2/jean-marc-cotes-visions-of-the-year-2000-1899.html
  23. 23. DIGITAL TV / LIVINGROOMIMAGE SOURCE: http://nationaltvads.com/Family_watching_TV_58.jpg
  24. 24. SMARTPHONESIMAGE SOURCE: http://blog.oxagile.com/wp-content/uploads/2010/05/smartphones.jpg
  25. 25. TABLETS
  26. 26. KINECT & GESTURE INTERFACESIMAGE SOURCE: http://www.youtube.com/watch?v=THv-EA4EzSY&feature=player_embedded
  27. 27. SKINPUTIMAGE SOURCE: http://www.youtube.com/watch?v=eK9GdNq4fnc
  28. 28. DYNAMIC MOBILITY It’s all about me. Here. Now.IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/21/house-of-the-future-1956.html
  29. 29. AUGMENTED REALITYIMAGE SOURCE: http://jandawson.files.wordpress.com/2010/06/augmented_geotravel1.jpg
  30. 30. AUGMENTED REALITYIMAGE SOURCE: http://1.bp.blogspot.com/_Ms08GTGsFEM/TDsvm4yIKFI/AAAAAAAAAHw/P21YteNyxi8/s1600/prince+of+percia.jpg
  31. 31. AUGMENTED CONTEXTIMAGE SOURCE: http://www.coolinfographics.com/storage/post-images/secondforbes.jpg?__SQUARESPACE_CACHEVERSION=1273591497165
  32. 32. FLASH DEALSIMAGE SOURCE: http://techcrunch.com/2011/03/01/loopt-sxsw/
  33. 33. CURATED CONTENTIMAGE SOURCE: http://iphonecruncher.com/wp-content/uploads/2010/07/couch-shot_highres.jpg
  34. 34. LOCATION AWARENESSIMAGE SOURCE: http://cdn.starkinsider.com/wordpress/wp-content/uploads/2010/01/iphone-four-square-1.jpg
  35. 35. LOCALIZATION Make the experience relevant to me, please... online and off.IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/10/french-prints-show-the-year-2000-1910.html
  36. 36. POP-UP STORESIMAGE SOURCE: http://www.nellyrodilab.com/wp-content/uploads/2010/02/popup.jpg
  37. 37. RETAIL-TAINMENTIMAGE SOURCE: http://mommypoppins.com/files/IMG_2570.JPG
  38. 38. LOCAL ‘FEEL’IMAGE SOURCE: http://1.bp.blogspot.com/_IPYGwEA2QzA/TMbrDn8fUsI/AAAAAAAAIlw/91JyXreHUYg/s1600/Ace+Hotel+NY+%2826%29.jpg
  39. 39. RETAIL HACKING Oh, did we mention that we’re in charge now?IMAGE SOURCE: http://www.paleofuture.com/blog/2009/6/16/manufactured-working-robots-1980s.html
  40. 40. CROWD ACTIVATED COUPONSIMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg
  41. 41. CROWD ACTIVATED COUPONSIMAGE SOURCE: http://dealsofthedaywp.files.wordpress.com/2010/04/living-social.jpg
  42. 42. CROWD ACTIVATED COUPONS
  43. 43. GAMIFICATION It might as well be fun, too. Game on!IMAGE SOURCE: http://www.paleofuture.com/blog/2008/7/10/mono-scoot-1965.html
  44. 44. FOURSQUAREIMAGE SOURCE: http://mattersofgrey.com/wp-content/uploads/2010/04/foursquare-sprite.png
  45. 45. YELPIMAGE SOURCE: http://pulse2.com/wp-content/uploads/2010/06/yelp-checkin.jpg & http://ybadges.com/Portals/69755/images/yelp%20badges-resized-600.jpg
  46. 46. MYCOKE REWARDSIMAGE SOURCE: http://www.emailinstitute.com/system/files/email-gallery/My%20Coke%20Rewards%20New%20Member%20Newsletter%20%2820100909%29.jpg
  47. 47. QUESTIONS & ANSWERSIMAGE SOURCE: http://captico.com/wp-content/uploads/2011/02/Quora-Newsfeed.png
  48. 48. VIRTUAL SHOPPING It’s show and tell time... minus eating paste.IMAGE SOURCE: http://www.paleofuture.com/blog/2010/2/24/another-frigidaire-space-age-advance-1966.html
  49. 49. CONNECTED SHOPPINGIMAGE SOURCE: http://store.levi.com/
  50. 50. VIRTUAL STYLISTIMAGE SOURCE: http://gotryiton.com/looks/6410A0B/
  51. 51. DEMOCRATIZED PAYMENTS Show me the money.IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/14/credit-card-rings-1964.html
  52. 52. MOBILE PAYMENT PROCESSINGIMAGE SOURCE: http://4.bp.blogspot.com/_9Jy0DUkoy_c/TUedmXJpJ8I/AAAAAAAAKSo/tPr3-erErBs/s1600/square-credit-card-reader.jpg
  53. 53. NEAR-FIELD COMMUNICATIONSIMAGE SOURCE: http://teamaltman.com/wp-content/uploads/2010/02/nfc_selectaautomat.jpg
  54. 54. THIRD PARTY EXPERIENCE LAYER Your experience will be co-opted.IMAGE SOURCE: http://www.jeffwidmer.com/crossroads/index.php/2010/06/all-things-video/
  55. 55. ENHANCED $$ MANAGEMENT — MINT.COMIMAGE SOURCE: http://img.clubic.com/02412188-photo-mint-dashboard.jpg
  56. 56. ENHANCED $$ MANAGEMENT — BANKSIMPLEIMAGE SOURCE: http://www.fastcodesign.com/1663315/can-better-design-save-personal-banking
  57. 57. CUSTOMER SERVICE HACKINGIMAGE SOURCE: http://yoda.co.kr/wordpress/wp-content/uploads/2007/07/070724_093454.png
  58. 58. NEUROMARKETING It’d be easier if you just read my mind.IMAGE SOURCE: http://www.fastcompany.com/1731055/oscars-avatar-neurocinema-neuromarketing
  59. 59. IMAGE SOURCE: http://www.youtube.com/watch?v=lI12IislAvY
  60. 60. Brands are people, too. And nobody is safe...IMAGE SOURCE: http://elane.stanford.edu/images/exhibits/tobacco/pallmall/santaseriesguardagainstthroatscratchL.jpg
  61. 61. Imagine if...
  62. 62. IMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg
  63. 63. IMAGE SOURCE: http://3.bp.blogspot.com/_GAGgcGbzFpk/TE3QIYR-i-I/AAAAAAAAGBQ/_O12r5mQPuA/s1600/wikileaks.jpg
  64. 64. IMAGE SOURCE: http://cdn.theatlantic.com/static/infocus/egyptchange021011/e01_08967231.jpg
  65. 65. We don’t have all the answers, but we’re excited to start exploring the possibilities, and the connections.IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/14/electronic-home-library-1959.html
  66. 66. THE EPOCH OF BIEBER DIGITAL VIDEO STREAMING DIGITAL SETTOP BOXES GAMING CONSOLES SMARTPHONES TABLETS GESTURE INTERFACE DEVICES BODY INTERFACES / WEARABLE COMPUTING AUGMENTED REALITY SEMANTIC WEB FLASH DEALS FLASH MOBS CURATED CONTENT SERVICES LOCATION AWARENESS POPUP STORES RETAIL ENTERTAINMENT LOCALIZED EXPERIENCES CROWD ACTIVATED COUPONS FOURSQUARE / GOWALLA / LOOPT YELP OPEN TABLE QUORA VIRTUAL SHOW & TELL VIRTUAL STYLIST DEMOCRATIZED PAYMENTS NEAR-FIELD COMMUNICATIONS GREAT THIRD-PARTY LAYERED EXPERIENCES CUSTOMER SERVICE HACKS BLOGS SEARCH MARKETING PODCASTING PUBLICIST BIEBERTUBE ONLINE VIDEO VIDEO GAMES (WEB) WARS MOBILE PHONES CROWDSOURCING SOCIAL NETWORKS WIKIS TWITTER WWW / WEB SITES SEARCH ENGINES CRM ECOMMERCE COMPARISON SHOPPING ONLINE MARKETS (AMAZON) ONLINE AUCTIONS (EBAY) WEB DISPLAY ADVERTISING TIVO LONG TAIL / NICHE DATABASE MARKETING DIRECT MAIL GUERILLA MARKETING PERSONAL COMPUTERS CABLE TV HOME SHOPPING CHANNELS EMAIL COMPUTER SPAM SWEEPSTAKES COUPONS MULTI-LEVEL MARKETING PUBLIC RELATIONS TELEPHONE TELEMARKETING BOOKS / MAGAZINES NEWSPAPERS BILLBOARDS PRODUCT PACKAGING PRODUCT PLACEMENT RADIO ADS TV ADS2011 2012 December 21, 2012
  67. 67. THANK YOU Questions? Brian Haven brian.haven@icrossing.comIMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/15/disneyland-jetpack-1966.html

×