"Marketing in the Moment" presented by Rob Garner, Senior Strategy Director, iCrossing, as part of the Master of Science Program in Integrated Marketing at New York University (NYU) on Thursday, June 24, 2010.
Generative Artificial Intelligence: How generative AI works.pdf
Marketing in the Moment – NYU Guest Lecture with Rob Garner – iCrossing
1. MARKETING IN THE
MOMENT
June 24, 2010
Rob Garner
Guest lecture at NYU
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2. Consider this: Much of what we do
“right now” shapes who and what we
are for the long-term
3. The web is evolving into a real-time,
networked, and synaptic environment
4. One that is acting more like a
digital organism, rather than a
mere set of connected nodes
5. And yet many marketers and brands are
still resigned to a passive, rather than
active and agile approach to marketing
6. While they may be connected, they are
not fully alive and present
7. The current state of this evolution is not so
much about “social networks”…
…as it is about hitting a tipping point with
a society that is networked
23. It takes a lot of preparation and
strategic vision to act in this
marketing environment
And quite possibly even a core change in
marketing philosophy and practice
24. This is more than just search, social, or internet strategy.
Being present and “in the moment” is
about marketing strategy
25. THANK YOU
Rob Garner
Sr. Strategy Director
iCrossing.com
Rob.Garner@icrossing.com
@robgarner
214.676.2089
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