How We will Achieve Double Digit
Growth
Two Prong Strategy
Scaling-up with low hanging
fruits technologies
Innovation at pilot sites to
sustain growth
Converge Consortium Collective
Action
Capacity
Building
Synergy Partnerships Farmers
Producers
Organizations
Skill
development
Efficiency
(Production)
Value
addition
Profits Employment
3
What We will Need to Do to Achieve
Double Digit Growth
Innovate
Technologies
Institutions
Partnerships
Policies
Converge
Schemes
Resources
Departments
Communicate
Efficiency
ICT
Value Addition
Science-led Interventions
Market Linkages
4
Strategy
Convergence
Consortium
Campaigns for awareness building
Effective delivery systems
Value chains and market linkages
Enabling policies and institutions
Effective monitoring
Scaling- up with low hanging fruits and
Innovations in Pilot sites
8
Networking and Team Building
Number of workshops with stakeholders
Public private partnerships
State level planning
District level planning
Discussions with
Line departments
State universities
Planning department
9
Awareness Building a Must for Successful
Implementation
Number of workshops with line departments
Workshop with 200 Officers from 13 districts
Internalized the APPSM strategy targets and
prepared mandal-wise work plans
Need to build campaign with farmers
Drought Proofing and Crop
Diversification
11
2000 bore wells to supplement water
needs
Micro irrigation for intensification and
extensification
Rainwater conservation and its efficient
use
12
Digital Agriculture
Data capturing and archiving
Analysis and decision making
Planning various interventions
Knowledge delivery systems
Monitoring and evaluation thru
Dashboard
Farmer to farmer videos
Energy to Drive Agril. Growth :
Mechanisation
13
Current Rice
Yields
3.4 t ha-1
Achievable
yield 6.5 t ha-1
Custom hiring centers
PPP- business model eg.
Mahindra & Mahindra is ready
to establish 15 machinery
hiring centers in 13 districts
Sumitomo & Kubota is
proposing to establish rice
planting and harvesting
machine centers in three
districts (EG, WG and Krishna)
Soil Health Mapping for Nutrient Deficiencies
Soil sample collection and analyses by DoA
is in progress.
Soil carbon augumentation
Incentivised micronutrient supply based on
soil mapping along with targeted awareness
building will increase crop productivity by 10
per cent on 30.6 lakh ha
Awareness building through direct
campaigning is urgently needed
14
15
Skill Development: Capacity Development
Pilot sites as sites of learning
Seeing is believing
Hands on training (Master trainers and
Lead farmers)
Skill development specialized agencies
Mechanization
ICT-enabled extension
Village seed banks
Microenterpreunership
Agriculture: Growth Engines
16
Micronutrients
Rice 3.4 t ha-1
Maize 3.7 t ha-1
Village Seed Enterprises
94 Crores
950 Crores
6.5 t ha-1
6.5 t ha-1
Macro Benefits with Micronutrients
17 Lakh ha targeted area with yield enhancement by
10% would generate 950 crores additional produce.
Incentive cost would be ~94 crores.
District wise targets worked out.
*Miscellaneous costs include incentives to lead farmers as facilitators and training of farmers/stakeholders; 50%
micro- & secondary nutrients costs to be borne by farmers)
Soil test-based fertilizer management and micronutrient during 2015-16: costs & benefits
Area targeted Costs (crores) Addition in value
(L ha) Micro- nutrients Miscellaneous* Total (crore)
Benefits with direct application of nutrients
17 173 7 180 735
Residual benefits in rabi season
5 - 215
Total 173 7 180 950
13
Fertigation – Efficient Resource Use
for Higher Productivity
About 5.5 L ha implemented under micro-irrigation till 2013-14 has large
scope to improve productivity thru best water practices & fertigation
Area targeted
(L ha)
Costs (Crore Rs.)
Addition in
value
Micro-
nutrients
Miscellaneous* Total (Crore Rs.)
2.97 44 3 47 1300
*Costs on training of farmers/stakeholders, publicity etc.
2.97 L ha targeted area with yield enhancement by
10% would generate 1300 crores additional produce
Incentive cost would be ~25 crores.
District wise targets worked out.
Fertigation during 2015-16: costs & benefits
19
Widespread Deficiencies
of Micronutrients
Deficiencies of zinc (Zn), boron (B), sulphur (S) along with low levels of
soil organic C (indicating low nitrogen also), anD phosphorus (P)
Soil fertility status in selected pilot sites in Andhra Pradesh during 2015
District Mandal No of Org C* P K Ca Mg S Zn B Fe Cu Mn
Guntur Sattenapalli 96 39 3 0 0 0 8 33 2 4 0 0
Anantapur Penukonda 117 91 62 21 34 3 82 93 81 15 33 0
Chittoor Santipuram 295 61 17 20 23 1 50 29 51 2 4 2
Kurnool Devanakonda 241 94 9 4 54 2 70 84 64 2 24 0
W Godavari Kamavarau Kota 154 90 19 14 79 28 71 58 57 1 5 1
Krishna Ghantasala 65 11 0 0 0 0 0 6 0 0 0 0
Grand Total 1389 70 23 12 31 4 53 53 47 3 9 1
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Key Interventions at Pilot Sites
Sr No Activity Output Indicators
1 Climate analysis and awareness Climate databases and variability for all pilot mandals
Climate wall writings and capacity building activities
Maps showing potential production zones
2 Socio-economic and agricultural characterization Baseline report
Household survey
3 Wastewater reuse system establishment in pilot area Quantity of wastewater treated and reuse
Area irrigated using treated wastewater
Production from wastewater irrigated field
4 Soil health cards Soil sample collected and analysed
Soil health card distributed
5 Enhancing Soil Fertility No. farmers, area, and quantity of input application
Number of composting units and production
Yield data
6 Enhancing crop Production: Introduction of new
productive crops cultivars
Area coverage (crop-cultivar wise for agri and hort)
Increase in productivity
Increase in Production
Percentage of seed replacement
Commodity based FPOs
7 Sustainable crop intensification through cultivating
post-rainy fallow areas
8 Livestock and feed/fodder production enhancement Increased production in fodder
Fortification of fodder
Fodder banks
Improvement in indigenous cattle
Enhanced milk, meat, and eggs production
Milk and fodder based FPOs
Key Interventions at Pilot Sites (Contd..)
Sr No Activity Output Indicators
9 Improved production of inland fish Increased production of inland fish
Fisheries FPOs
10 Enhanced Rainwater harvesting Number of rainwater harvesting structure
Water storage capacity developed
11 Enhancing water use efficiency Area coverage
Increase in productivity
Quantity of water saved
12 Integrated pest management Area coverage
Reduction in cost on pesticide use
Increase in productivity
13 ICT for Effective Delivery System Farmer to farmer videos
Number of Green SIM cards (Krishi Vani)
Use of Green Phablets (Krishi Gyan Sagar)
14 Capacity building of stakeholders Number of training/workshop organized
State level
Sectorial level
Pilot site level
Communication materials produced
Awareness campaigns