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Soil fertility management in ethiopia :Decision Support Tools for Soil Fertil...
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A presentation the new innovations for the new ICRISAT website, www.icrisat.org
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New innovations for the ICRISAT website
New innovations for the
ICRISAT website Joanna Kane-Potaka Director, Strategic Marketing & Communication 17 January 2013
1. Objectives of the
website
more focused + secondary checklist 1. Objectives
of the website
2. Selling the Issues
& importance - not just providing information
Fighting Hunger Reducing Poverty Overcoming Malnutrition Protecting the Environment 2. Selling
the Issues & importance - not just providing information
3. New innovative ways
to present our scientific information
3. New innovative ways
to present our scientific information An InfoFinder model
4. Categorizing our information
by the users’ areas of interest
5. Information and data –
automatic feeding to the website
6. Providing upfront
the products/services/solutions ICRISAT provides
7. Bringing the news
together in a current affairs-type page
• Scientific newsletters: SAT
trends & SASA, aligned • ICRISAT news-type blog and website news page, aligned. • Regional newsletters & Happenings newsletter to share stories 8. Aligning similar news products
9. Sign-ups and customisable 10.
Reflect partnerships & “Partner with us” section 11. How to link with the CRPs
12. Sketched ideas for
the Homepage & main navigation
13. Visual branding –
strengthened and updated 14. Social media and a French version – for phase 2
Thank you Feedback & other
ideas
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