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New innovations for the ICRISAT website

  1. New innovations for the ICRISAT website Joanna Kane-Potaka Director, Strategic Marketing & Communication 17 January 2013
  2. 1. Objectives of the website
  3. more focused + secondary checklist 1. Objectives of the website
  4. 2. Selling the Issues & importance - not just providing information
  5. Fighting Hunger Reducing Poverty Overcoming Malnutrition Protecting the Environment 2. Selling the Issues & importance - not just providing information
  6. 3. New innovative ways to present our scientific information
  7. 3. New innovative ways to present our scientific information An InfoFinder model
  8. 4. Categorizing our information by the users’ areas of interest
  9. 5. Information and data – automatic feeding to the website
  10. 6. Providing upfront the products/services/solutions ICRISAT provides
  11. 7. Bringing the news together in a current affairs-type page
  12. • Scientific newsletters: SAT trends & SASA, aligned • ICRISAT news-type blog and website news page, aligned. • Regional newsletters & Happenings newsletter to share stories 8. Aligning similar news products
  13. 9. Sign-ups and customisable 10. Reflect partnerships & “Partner with us” section 11. How to link with the CRPs
  14. 12. Sketched ideas for the Homepage & main navigation
  15. 13. Visual branding – strengthened and updated 14. Social media and a French version – for phase 2
  16. Thank you Feedback & other ideas
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