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ICRISAT Governing Board 2019 PC meeting: Drylands in transition - Update on wide promotion of Smart Food and ICRISAT mandate crops - by Ms. Joanna Kane Potaka

  1. PC, ICRISAT Board Meeting, Wed 10 April 2019
  2. BIGGEST EFFORTS • Setting up the Executive Council – Achieved • Key information to back up Smart Food – Many releases this year • Wide promotion of Smart Food and ICRISAT mandate crops – Good exposure and will continue Sept 2018 – Feb 2019
  3. Setting up the Executive Council: - MOUs signed - Inaugural meeting held (Jan 2019) - Details to be discussed at FRMC
  4. PROMOTIONS - WCA Niger’s first Smart Food Millet Festival Niger First Lady became Smart Food ambassador Food display at FairPanel discussions Smart Food Master Class on preparing Pearl Millet dishes Initiated by Malick Ba, ICRISAT Niger Country head Coordination with Agathe Diama, ICRISAT WCA Head Regional Information
  5. New ambassador Chef Mick Élysée PROMOTIONS - WCA He contributed two millet and sorghum-based recipes on video that he is now promoting through various channels Chef Mick Élysée from Congo based in London Chef Aissatou M’Baye from Senegal Based in Paris Chef Anto Cocagne from Gabon based in Paris
  6. • Radio France International hosted a Smart Food program on millets and sorghum with Smart Food Ambassador chefs PROMOTIONS - WCA
  7. Indigenous Show in Africa produced 3 Smart Food recipe videos: How to Make Cream of Chickpea Soup - www.youtube.com/watch?v=0I_DMGBw4qw Making Sorghum Ugali, the Smartfood Way - www.youtube.com/watch?v=rng4UueWCkc How Can You Make Sorghum Chapati with Sorghum Flour? www.youtube.com/watch?v=jluVkUP1BSo PROMOTIONS - WCA Chickpea soup
  8. PROMOTIONS - GLOBAL Launched the alignment of Smart Food with Sehgal Foundation Smart Food presentation at the International Congress Hidden Hunger By Agathe Diama, Germany, Feb 2019
  9. PROMOTIONS - INDIA Smart Food Culinary Challenge - reality show for a cause 28 teams from 16 culinary institutes. 5 part video series to be released. Organized by:
  10. Organized by: Smart Food Culinary Symposium Organics and Millet Fair display Smart Food Industrial Caterers Symposium PROMOTIONS - INDIA
  11. Organics and Millet Fair presentations – Peter Carberry & Agathe Diama, Bangalore PRESENTATIONS - INDIA Annual Conference of the Agricultural Economics Research Association (AERA), HaryanaProfessional Students Summit, Kerala To a wide range of visitors
  12. • 3 media releases • 11 Happenings stories • 45 Media articles/coverage By Christine Wangari PROMOTIONS - MEDIA
  13. 1. Fundraising - especially for the Endowment Fund 2. Release of a wide range of scientific-backing and results 3. Promotional efforts 4. Launch of Africa and Asia chapters PRIORITIES – FOR 2019
  14. Recognition Key people who driving and advising on Smart Food Staff (past and current) - Agathe Diama, Christine Wangari, S. Anitha, Parkavi Kumar, Sai Lakshmi, Ashok Jalagam - Moses Siambi and Ramadjita Tabo - Said Silim, Stefania Grando Board (past and current) - Nigel Poole, Chandra Madramootoo, Paul Anderson - Sissel Rogne, Prabhu Pingali
  15. Thank you!
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