“Social Media Savvy” is our CEO's monthly column about all things hospitality & social media in Hotelier Middle East, the largest hospitality & tourism industry publication in the Gulf region. In December 2013's column, our CEO wrote about the increasing influence and importance of Facebook's and Google's user reviews and the emergence of social currency across the Internet. Find out more at www.hoteliermiddleeast.com/opinion/columnists/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9