Social Media in Action - JA Resorts & Hotels

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Iconsulthotels represented JA Resorts & Hotels at the 2013 Digital & Social Marketing Summit, which took place on 20th March 2013 at the Jumeirah Creekside Hotel in Dubai.

The short presentation focused on JA's 'social' journey over the past 2 years.

Find out more about JA Resorts & Hotels: http://www.jaresortshotels.com/
Find out more about Iconsulthotels: http://www.iconsulthotels.com/

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Social Media in Action - JA Resorts & Hotels

  1. 1. The Digital & Social Marketing Summit Dubai, 20th March 2013 Powered by…
  2. 2. Established in 1981, with the support of His Highness Sheikh Rashid binSaeed Al Maktoum, Dutco, the parent company of what is now JA Resorts& Hotels, had the vision and foresight to invest in providing Dubai withtwo state of the art hotels - the Jebel Ali Beach Hotel and the Hatta FortHotel.Today, we manage a unique portfolio of luxury Dubai hotels including the5-star Jebel Ali Golf Resort (Jebel Ali Beach Hotel and Palm Tree Court),Hatta Fort Hotel mountain retreat, Oasis Beach Tower apartments, thecruise vessel Bateaux Dubai and Al Sahra Desert Resort. Each of thesespecial entities offer superior and distinctive products and services; whilenever losing sight of their Arabian heritage.
  3. 3. When we started in 2011: Facebook6,442 fans across 9 pages; Avg. 1,977 visitors/week Twitter891 followers, 6 accounts LinkedIn 191 followers on the company profile
  4. 4. As of March 2013: Facebook 30,000+ fans; 8 pages; Weekly reach in excess of 80,000 LinkedIn 1,217 followers on the Twitter company profile3,900 followers, 6 accounts Plus… Foursquare, Google+, Pinterest…
  5. 5. It’s the duckwot did it!
  6. 6. Good products+ good service + ‘social’ = Success, fun, increased reach…

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