Social TV 2.0 - The Re-emergence of Interactive TV
SocialTV Index at 29% of US Internet Population, or roughly 77 million TV Viewers
Mixing social with TV is a potent formula generating more users, use cases & genres. Social TV is about the innovative combination of Social media & TV viewing. How will it all add up?
This report is the only tracking survey covering the mixture of social media & TV! Help us make it better by sharing it broadly. Interested in sponsorship? InMail me on LinkedIn ASAP!
* How is social media changing TV viewing behavior?
* How prevalent are these emerging consumption patterns?
* Which social networks are aggressively growing their TV-related usage?
* How do these behaviors and patterns vary across television content genres?
The big picture.
Viewer behavior is shifting dramatically with our screen interactions. TV experiments and research will help capture the upside & avoid the pitfalls of this nascent medium.
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Social TV activity continues to rise. 29.0% of respondents reported engaging in our definition of Social TV. We believe it’ll soon be a mass market, all-genre phenomenon.
Social TV resonates with younger viewers. Up to 37.3% of 18 - 24 year olds engage.
Facebook’s dominance continues to increase. 80.0% of respondents used it.
YouTube is crushing it, socially. Up from 8.6% to 14.5%, YouTube has overtaken Instagram & Snapchat.
Twitter, Snapchat & Instagram have all declined. However, these declines are within the margin of error.
Drama-related Social TV picked up in March but cooled off again by August.
Also we present news from the past 6 months in the context of my five predictions for 2015. SocialTV Index and Social TV Index.