The definitive report on the future of TV in the mobile-first era. This report combines two decades of professional experience in legacy and modern television technologies. It contains primary and secondary consumer research to paint a picture of exactly where we are in the transformation of TV - and where we're headed. The report defines SocialTV and places metrics around the phenomenon to help measure it's presence and impact. It includes an original content analysis that shows which genres of content could most benefit from aggressive SocialTV strategies. It contains an analysis of Twitter. If you are trying to understand where the TV technology business is headed, this is the report for you! Plus, it's free.