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Revenue Growth - Ring Digital llc capabilities


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B2B Tech Marketing

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Revenue Growth - Ring Digital llc capabilities

  1. 1. R Growth Marketing Services
  2. 2. ‣ Digital, Social & Event Marketing Campaigns featuring compelling Content ‣ Product Strategy, Vision, Positioning, Messaging, GTM Storytelling & Videos ‣ Marketing Research & Strategic ‘Voice of the Customer’ Surveys ‣ High-touch Sales Development GROWTH SVCS A PROVEN APPROACH TO REVENUE GROWTH “Unparalleled knowledge…executed a comprehensive go-to-market strategy for the U.S.” Marketing + Sales + Strategy
  3. 3. STORIES & VISION THOUGHT LEADERSHIP & CONTENT DEVELOPMENT “One of the most energetic & creative execs I’ve had the pleasure to work with.” Custom Surveys, Infographics & Books
  4. 4. Survey: Facebook Grows as TV Watercooler Most Sports Fans with DVRs Record Live Sports, survey says Sports Aren't 'DVR-proof': Survey  24% of U.S. Adults use Social Media to Comment on TV Social Media & Sports: Five Issues, Sticky & Tricky Sports Predominantly Viewed Live, Some Time-shifted Viewing Most U.S. Social Media Users Turn to Facebook to Discuss TV PR, AR & SOCIAL MEDIA PLACEMENTS, PICKUPS & INFLUENCE
  5. 5. EVENT CURATION INTERACTIVE SESSIONS & CUSTOMIZED OFFSITES Pictured below, a Live Tweet Contest & Strategy Lunch produced for NewBay Media
  6. 6. WEBINARS END-TO-END WEBINAR EXECUTION Secured Laura Martin of Needham & Co as featured guest to help bolster client’s core sales argumentation for pay TV executives. Thuuz, Wowza, Grass Valley & others have trusted Ring Digital to handle world-class webinar execution services.
  7. 7. Panels, live sessions & talks are a great opportunity to highlight case studies and anchor social media content. (Click the images to see examples.) SOCIAL MEDIA EVENT AMPLIFICATION & SOCIAL VIDEOS
  8. 8. SALES CATALYST PIPELINE DEVELOPMENT & SALES ENABLEMENT 250+ U.S. & Global Media & TV Accounts TV Networks OTT Services MVPDs Broadcasters Video Publishers Sports: Teams & TV News: Local & Digital Movie & TV Studios Live Streaming Social Mobile Video 8 “Conducted a brand strategy session with my team…exceptional.”
  9. 9. STRATEGY & M&A STRATEGIC DECISION ANALYSIS & SUPPORT [Client name & identifiers removed] Confidential corporate M&A advisory for public companies. 9
  10. 10. Goal: Introduce Wowza Streaming Cloud to the live sports segment using a targeted email, social & digital marketing & sales campaign. Product Positioning - Bulleted storyline for cloud streaming offer Webinar Host & Speaker - Helped drive 200 sign-ups & 50+ attendees Qualified Leads - 100s of leads via email, social ads, calls & meetings Social Ads - Executed Twitter Cards ads with high engagement rates Pipeline Development - Emails, web demos, phone calls, in-persons Strategic Sales & Partners - Strategic sales pipeline development Content Creation - Designed & executed B2B survey - 1,000+ NCAA targets contacted - 250 converted respondents & 120 completes CUSTOMER CASE STREAMING CLOUD PRODUCT LAUNCH 10
  11. 11. Goal: Help execute the Pac-12 Network’s digital Fan Engagement project including in-stadium App & social engagement strategies. Program & Project Mgmt - Scheduled meetings, set agendas, take & distribute notes & action items, follow-up on all assigned tasks Fan Operations - Helped execute in-stadium gameday tactics such as in- seat food delivery, highlights clipping & pre-game app download promo Digital Product Strategy - Articulated a framework for the goals of our in- stadium sports Fan Engagement mobile app Solution Design - Performed technical evaluation & vendor categorization for mobile apps, social analytics, data platforms and cloud CRM & marketing automation vendors Vision Deck - Created a mobile social video product vision blueprint CUSTOMER CASE BIG DATA & SPORTS FAN ENGAGEMENT PILOT 11
  12. 12. Narrative Headlines Value Prop & Product/Market Fit Positioning & Core Differentiation Thought Leadership Foundational work including product strategy & vision. Growth Use Cases PR Panels B2B AdsEvents Exec Surveys WebinarsB2C Surveys Flagship Case Studies Distribution Writing Strategy Stand-alone anchor posts resting on 3 - 5 key product pillars. Tent Pole content for attn/value exchange. Prototypes Big Idea Dailies Article Shares Originals Comments Videos Imagery Booklets Article Placements Live Tweets Infographics Short & recycled reinforcements, orchestrated across company SMEs & PMs. Organic & paid distribution w ongoing campaign optimization. All rights reserved. 3 - 5 Product Pillars CONTENT STRATEGY & DELIVERABLES MAP Orchestrate to maximize impact