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R
The State of Live Streaming on Social Networks
A ‘quick take’ online consumer survey
November 9, 2016 NAB Show NY
Sponso...
~63M U.S. Internet users have watched LIVE
streams on Social. Facebook & YouTube on top.
2
Executive Summary
Methodology &...
~63M U.S. Internet users have viewed at least
one LIVE stream on a social platform.
Q: This past month, have you watched
a...
For ~21M users, it’s a weekly habit. A majority
of Live Social Stream viewers are Occasionals.
4
Not sure
13.2%
Occasional...
Brands & Channels
5Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016
TV Network or Social Network? Convergence
o...
6
Social Streaming
Platform Popularity
Social Platform Ranking
Follow @BrianLRing
for more research
0% 10% 20% 30% 40%
2.5...
Entertainment Value
Reasons people watch: (1) Feel part of event;
(2) Talented hosts; (3) Interactivity & chat.
7
Makes me...
“The ability to chat & interact with the host”
#1 reason why 18-24 yrs like LIVE streams.
8
Sample size for sub-groups of ...
“Makes me feel part of a big, live event”
#1 reason why 25-34 yrs like LIVE streams.
9
Sample size for sub-groups of Live ...
“Takes people watching to a whole new level”
#1 reason why 35-44 yrs like LIVE streams.
10
Sample size for sub-groups of L...
Modest entertainment value thus far? Live
content is hard; we’re in early innings.
11
Don't Love It
17.5%
Undecided
60.8%
...
24% of live stream viewers are engaging in the
interactive chat feature of streams.
12
68%
8.4%
16.4%
7.6%
All the time So...
13
Twitter OTT App Poll
@BrianLRing
14
For the complete survey, email Brian at RingDigital.tv
Sports DVR Survey
Thuuz Sports has commissioned a ground-breakin...
1	-	Any	game	across	4	major	sports
2	-	We	analyze	every	play,	string,	
possession	and	sequence
3	-	We	assemble	the	most	ex...
A passion for driving growth. A mix of skills.
A track record in marketing, product & strategy.
16
GO-TO-MARKET EXECUTION
...
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Live Streaming on Social Networks: The State of the Market November 2016

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This is a 'quick take' original research brief on the topic of live video streaming on social networks.


Is Live Streaming the New Selfie? Here's my teaser post to the NAB Show NY Live Streaming Conference. comScore, ListenFirst Media, and Magid Research sat with me to discuss the numbers.

https://www.linkedin.com/pulse/live-streaming-new-selfie-only-data-research-sharp-analysis-ring

Published in: Social Media
  • Check out this new research that shows the slight but statistically significant movement upward of intent & action around Social TV - #TNF and #Election having a significantly impact: http://i.imgur.com/BjFqM0O.png
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Live Streaming on Social Networks: The State of the Market November 2016

  1. 1. R The State of Live Streaming on Social Networks A ‘quick take’ online consumer survey November 9, 2016 NAB Show NY Sponsored by
  2. 2. ~63M U.S. Internet users have watched LIVE streams on Social. Facebook & YouTube on top. 2 Executive Summary Methodology & Survey Panel DataLive Streaming Survey • ~63M viewed Live Social Streams. 
 21.9% of U.S. Internet users have viewed a Live Stream on a Social Platform in the past month. • ~21M are habitual viewers. 33.5% of those viewed on a weekly basis. • YouTube is the #1 platform. 
 37% selected it as ‘best.’ • Younger demos enjoy live chat features more; older demos enjoy other social elements. • Few cited “bootleg access to sport & concert events” as key. • We used Google Consumer Surveys (GCS) to field this online survey. - GCS was the 2nd most accurate poll predicting the 2012 election results, per Nate Silver of the NY Times. (#2 in accuracy out of 23 polls across Robodial, Phone & Online methods.) - http://fivethirtyeight.blogs.nytimes.com/ 2012/11/10/which-polls-fared-best-and- worst-in-the-2012-presidential-race • Live Streaming Survey Fielding & Sample data: - U.S. Adult Internet Users, 9/23/16 - Sample size of n=1105, screened to 161 completes. - Margin of error at 95% Confidence Interval
  3. 3. ~63M U.S. Internet users have viewed at least one LIVE stream on a social platform. Q: This past month, have you watched at least one LIVE video stream hosted on a social media platform? (e.g. YouTube, Facebook, Periscope, Twitch, Twitter, YouNow, etc.) Sample size prior to screening question n=1,105 Google Consumer Surveys, U.S. Internet Adults Sept 23, 2016 21.9% of the US Internet Population (287M) reported watching at least one Live video stream on a social media platform in the past month. (+2.7/-2.5) (+3.0/-3.0) For more insights, email me:
 Brian at RingDigital.tv premium survey research for product strategy 7.8% No 58.7% 11.6% Yes 21.9% Yes, but it was a replay I’m not sure How Many Viewers?
  4. 4. For ~21M users, it’s a weekly habit. A majority of Live Social Stream viewers are Occasionals. 4 Not sure 13.2% Occasionals 53.3% Habituals 33.5% Q: How frequently have you done this in the past month? One time in the past month 26.4% 2 or 3 times total in the past month 26.9% At least once a week in the past month 12.7% 2 or 3 times a week in the past month 20.8% I'm not sure 13.2% Raw data table 33.5% of 21.9% of the Internet Population (287M) surveyed is approximately ~21M Internet users. @BrianLRing Sample size n=161 Live Social Video Streaming viewers Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 How Many Viewers?
  5. 5. Brands & Channels 5Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 TV Network or Social Network? Convergence of brands across channels, apps & platforms. Please type in the name of the best LIVE video stream you’ve watched recently.
  6. 6. 6 Social Streaming Platform Popularity Social Platform Ranking Follow @BrianLRing for more research 0% 10% 20% 30% 40% 2.5% 3.7% 6.2% 6.8% 8.0% 30.9% 37.0% Q: Which is the best social media platform for watching live video streams? Sample size n=161 Live Social Video Streaming viewers Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 ‘Other’ responses are not displayed; answers don’t add to 100%.
  7. 7. Entertainment Value Reasons people watch: (1) Feel part of event; (2) Talented hosts; (3) Interactivity & chat. 7 Makes me feel part of a big, live event Hosts are funny, inspiring, cute, smart The ability to chat & interact with the host Offers exclusive 'behind-the-scenes' views Takes 'people watching' to a whole new level 'Bootleg' access to sport & concert events Other reasons 0% 13% 26% 10.2% 12% 22.3% 22.3% 23.5% 25.9% 25.9% All Data Q: What do you like most about Live streaming video on social media platforms? Sample size n=161 Live Social Video Streaming viewers Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016
  8. 8. “The ability to chat & interact with the host” #1 reason why 18-24 yrs like LIVE streams. 8 Sample size for sub-groups of Live Streaming viewers, as marked Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 39 responses (low sample size) Entertainment Value
  9. 9. “Makes me feel part of a big, live event” #1 reason why 25-34 yrs like LIVE streams. 9 Sample size for sub-groups of Live Streaming viewers, as marked Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 Entertainment Value 43 responses (low sample size)
  10. 10. “Takes people watching to a whole new level” #1 reason why 35-44 yrs like LIVE streams. 10 Sample size for sub-groups of Live Streaming viewers, as marked Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 Entertainment Value 37 responses (low sample size)
  11. 11. Modest entertainment value thus far? Live content is hard; we’re in early innings. 11 Don't Love It 17.5% Undecided 60.8% Love It 21.7% Love It Undecided Don't Love It Q: To what extent do you agree or disagree with the following statement: "I really love LIVE streaming video on social media platforms." Sample size n=161 Live Social Video Streaming viewers Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 Raw data histogram from GCS Entertainment Value
  12. 12. 24% of live stream viewers are engaging in the interactive chat feature of streams. 12 68% 8.4% 16.4% 7.6% All the time Sometimes Once Not done it Q: Have you ever participated in the live chat happening alongside the Live video stream that you were watching? 24% of Live Social Streamers reported they had Sometimes or All the time participated in the Chat of the live stream Sample size n=161 Live Social Video Streaming viewers Google Consumer Surveys U.S. Internet Adults, Sept 23, 2016 Live Chat & Interactivity No
  13. 13. 13 Twitter OTT App Poll @BrianLRing
  14. 14. 14 For the complete survey, email Brian at RingDigital.tv Sports DVR Survey Thuuz Sports has commissioned a ground-breaking survey of 1,000 U.S. Pay TV DVR Subscribers.
  15. 15. 1 - Any game across 4 major sports 2 - We analyze every play, string, possession and sequence 3 - We assemble the most exciting highlights using our AI-driven real- time Excitement Ratings AI-generated Metadata for Advanced Sports Video Highlights Workflows Cross-game, Cross-sports Highlights Custom Length Condensed Games * Excitement Ratings & Headlines * Automated Social Highlights * Exciting Game Tune-in Alerts * B2C App Development Services Thuuz enables: Thuuz customers: Thuuz products: All scoring plays Catch-up to Live 15 mins, 3 games Your Fantasy Roster
  16. 16. A passion for driving growth. A mix of skills. A track record in marketing, product & strategy. 16 GO-TO-MARKET EXECUTION Serving Video & TV Innovators • Product Strategy • Content Marketing • Business Development • Partnership and M&A • Cloud Video Tech Strategy HAPPY CUSTOMERS Full references on LinkedIn.com/in/brianlring ‘Conducted a brand strategy session with my team…exceptional.’ ‘Put together a comprehensive go-to-market strategy for the U.S. and introduced us to a whole range of potential clients and partners.’ ‘One of the most energetic & creative execs I’ve had the pleasure to work with.’ Email Brian at RingDigital.tv for more data & insights About Ring Digital llc

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