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bugs redefined
Sneha Kadam
@ichsneha

Sunday 17 November 13
Sunday 17 November 13
A software bug is an error, flaw, mistake,
failure or fault in a computer
program...that produces an incorrect
or unexpecte...
what about..

Sunday 17 November 13
features that no-one use..
Are they not

“incorrect”?

Sunday 17 November 13
features that
degrade user-experience..
Are they not
“unexpected”?
Sunday 17 November 13
features that are now
obsolete..
Are they not
“unintended”?
Sunday 17 November 13
so, why are these not

bugs?

Sunday 17 November 13
they directly affect the

business

Sunday 17 November 13
what if someone replaced
your “buy” button with
spacer.gif ?

Sunday 17 November 13
Users are the heart of
our product

Sunday 17 November 13
Users define the business
not the other way around

businesses that pivoted
Sunday 17 November 13
User-base defines the
success of the product

Sunday 17 November 13
Users now have a choice

to go to your competition!
Orkut -> Facebook

Sunday 17 November 13
but these problems have
existed for long,
why should we be talking about it
today?

Sunday 17 November 13
we now have evolved tools
to find & capture these
bugs..

Sunday 17 November 13
along with evolved
techniques that give

validated learning
Lean startup, CD
Dropbox - started with 1 geeky vid
Sunday 17 ...
so how do I get

validated learning?

Sunday 17 November 13
using metrics!
#orders #users
Google analytics, Omniture..
Crazy Egg, Optimizely ...

Sunday 17 November 13
metrics
indicate user trends..
revenue
conversion rate
stickiness of the site

Sunday 17 November 13
what if someone replaced your
“buy” button with spacer.gif ?

Sunday 17 November 13
metrics also acts as an

immune system
bugs caught by metrics

Sunday 17 November 13
real-user = QA
& find bugs!
FB timeline pushed only to a few users
(canary releasing)

Sunday 17 November 13
A/B testing

Sunday 17 November 13
A/B testing

Sunday 17 November 13
think beyond..

Sunday 17 November 13
thank you

Sunday 17 November 13
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Bugs redefined

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A mind-shift from just 'Quality Assurance' to 'Quality Analysis'! Even if a feature has 0 bugs, is it worth pushing to production if no one would use it?

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Bugs redefined

  1. 1. bugs redefined Sneha Kadam @ichsneha Sunday 17 November 13
  2. 2. Sunday 17 November 13
  3. 3. A software bug is an error, flaw, mistake, failure or fault in a computer program...that produces an incorrect or unexpected result or causes it to behave in unintended ways. http://en.wikipedia.org/wiki/Software_bug Sunday 17 November 13
  4. 4. what about.. Sunday 17 November 13
  5. 5. features that no-one use.. Are they not “incorrect”? Sunday 17 November 13
  6. 6. features that degrade user-experience.. Are they not “unexpected”? Sunday 17 November 13
  7. 7. features that are now obsolete.. Are they not “unintended”? Sunday 17 November 13
  8. 8. so, why are these not bugs? Sunday 17 November 13
  9. 9. they directly affect the business Sunday 17 November 13
  10. 10. what if someone replaced your “buy” button with spacer.gif ? Sunday 17 November 13
  11. 11. Users are the heart of our product Sunday 17 November 13
  12. 12. Users define the business not the other way around businesses that pivoted Sunday 17 November 13
  13. 13. User-base defines the success of the product Sunday 17 November 13
  14. 14. Users now have a choice to go to your competition! Orkut -> Facebook Sunday 17 November 13
  15. 15. but these problems have existed for long, why should we be talking about it today? Sunday 17 November 13
  16. 16. we now have evolved tools to find & capture these bugs.. Sunday 17 November 13
  17. 17. along with evolved techniques that give validated learning Lean startup, CD Dropbox - started with 1 geeky vid Sunday 17 November 13
  18. 18. so how do I get validated learning? Sunday 17 November 13
  19. 19. using metrics! #orders #users Google analytics, Omniture.. Crazy Egg, Optimizely ... Sunday 17 November 13
  20. 20. metrics indicate user trends.. revenue conversion rate stickiness of the site Sunday 17 November 13
  21. 21. what if someone replaced your “buy” button with spacer.gif ? Sunday 17 November 13
  22. 22. metrics also acts as an immune system bugs caught by metrics Sunday 17 November 13
  23. 23. real-user = QA & find bugs! FB timeline pushed only to a few users (canary releasing) Sunday 17 November 13
  24. 24. A/B testing Sunday 17 November 13
  25. 25. A/B testing Sunday 17 November 13
  26. 26. think beyond.. Sunday 17 November 13
  27. 27. thank you Sunday 17 November 13

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