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PUBLIC RELATIONS
            Session Five
The International Conference on Global
               Economy

 Marketing & Publ...
PHILISOPHIES
(LOOK AT THE BOARD )
SOCIALNOMICS?!
THE SOCIAL MEDIA REVOLUTION

             Video
ONE STICK DEBATE!
6 VOLUNTEERS!
PUBLIC RELATIONS
PUBLIC RELATIONS IS A CRUCIAL TOOL OF?

   Advertising

   Pricing

   Place

   Integrated Marketing Communication (I...
C- Integrated Marketing Communication
                  (IMC)
PR AND ADVERTISING
Public Relations          Advertising
 Long term                Short term



   Persuasion         ...
PR AND ADVERTISING
PR AND ADVERTISING (C’NTD)

             Video
PUBLIC RELATIONS
 Measured
 Planned

 Scientific yet psychological

 Building a desired PERCEPTION




      What were...
PUBLIC RELATIONS (C’NTD)

Revolves around manipulating or developing a
certain perception of the organization and the
prod...
FUNCTIONS OF PR

   Creating a positive image and reputation.

   Clearing name from a crisis/rumor.

   Encouraging RE...
WHAT IS THE DIFFERENCE BETWEEN A
STAKEHOLDER AND A STOCKHOLDER?
EXAMPLES OF PR
DUMB WARNINGS!
http://www.dumbwarnings.com/
SIGNIFICANCE OF PUBLIC RELATIONS


   The main aim of PR is to “lessen the gap between
    how an organization sees itsel...
TOYOTA IN CRISIS
        Video
DIVIDE INTO FOUR TEAMS
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C:\Users\Compaq\Desktop\Nadine\Icge\Session (5) Public Relations

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Public Relations

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C:\Users\Compaq\Desktop\Nadine\Icge\Session (5) Public Relations

  1. 1. PUBLIC RELATIONS Session Five The International Conference on Global Economy Marketing & Public Relations Council
  2. 2. PHILISOPHIES (LOOK AT THE BOARD )
  3. 3. SOCIALNOMICS?! THE SOCIAL MEDIA REVOLUTION  Video
  4. 4. ONE STICK DEBATE!
  5. 5. 6 VOLUNTEERS!
  6. 6. PUBLIC RELATIONS
  7. 7. PUBLIC RELATIONS IS A CRUCIAL TOOL OF?  Advertising  Pricing  Place  Integrated Marketing Communication (IMC)
  8. 8. C- Integrated Marketing Communication (IMC)
  9. 9. PR AND ADVERTISING Public Relations Advertising  Long term  Short term  Persuasion  Informing the mass audience of the company’s product  One way  2-way communication communication
  10. 10. PR AND ADVERTISING
  11. 11. PR AND ADVERTISING (C’NTD)  Video
  12. 12. PUBLIC RELATIONS  Measured  Planned  Scientific yet psychological  Building a desired PERCEPTION What were the stages of perception again?
  13. 13. PUBLIC RELATIONS (C’NTD) Revolves around manipulating or developing a certain perception of the organization and the products or service on which it’s offering
  14. 14. FUNCTIONS OF PR  Creating a positive image and reputation.  Clearing name from a crisis/rumor.  Encouraging RETENTION.  Informing the public (including stakeholder)
  15. 15. WHAT IS THE DIFFERENCE BETWEEN A STAKEHOLDER AND A STOCKHOLDER?
  16. 16. EXAMPLES OF PR
  17. 17. DUMB WARNINGS! http://www.dumbwarnings.com/
  18. 18. SIGNIFICANCE OF PUBLIC RELATIONS  The main aim of PR is to “lessen the gap between how an organization sees itself and how other external factors perceive it”  PR initiates a sequence of behaviors from external forces which eventually benefits to the organization.
  19. 19. TOYOTA IN CRISIS  Video
  20. 20. DIVIDE INTO FOUR TEAMS

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