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Tourism Industry Proposal Latin Eyes Tv


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A nationally syndicated TV show provides product placement and spot buy opportunities for companies in the tourism industry

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Tourism Industry Proposal Latin Eyes Tv

  1. 1. LatinEyes Television A Presentation for The Tourism Industry Presented by Ivan Cevallos
  2. 2. Agenda <ul><li>The Market </li></ul><ul><li>The Show </li></ul><ul><li>Sample Shows </li></ul><ul><li>The Project </li></ul>
  3. 3. The Market
  4. 4. Latinos in the U.S. <ul><li>Nearly one in six residents </li></ul><ul><li>46.9 million people </li></ul><ul><li>Median age of 27.7 years in 2008 </li></ul><ul><li>California Latinos: 13.5 million </li></ul><ul><ul><li>an increase of 313,000 in just one year. </li></ul></ul><ul><ul><li>Los Angeles County: 4.7 million Latinos </li></ul></ul><ul><li>New Mexico, appropriately, has the highest percentage of Latinos: 45 percent. </li></ul>2000 U.S. Census. 2008 Projections
  5. 5. Top 10 Counties By Hispanic Growth Source: Pew Hispanic Center's, October 2008 report 16 151,007 Tarrant County [Texas] 10 14 156,914 Bexar County [Texas} 9 6 187,573 Miami-Dade County [Florida} 8 11 209,003 Clark County [Nevada] 7 5 239,426 Dallas County [Texas) 6 8 269,411 San Bernardino County [California] 5 9 336,541 Riverside County [California] 4 2 400,853 Harris County [Texas] 3 3 419,295 Maricopa County [Arizona] 2 1 435,198 Los Angeles [California] 1 90-’00 GROWTH RANK HISPANIC POPULATION GROWTH COUNTY [STATE] RANK
  6. 6. U.S. Travel to Mexico in 2008 5,866,545 Source: ITA PRELIMINARY1 U.S. CITIZEN AIR TRAFFIC2 TO OVERSEAS REGIONS, CANADA & MEXICO 2008 Air Only
  7. 7. Air Travel to Other Regions 2,463,366 2,560,991 Source: ITA PRELIMINARY1 U.S. CITIZEN AIR TRAFFIC2 TO OVERSEAS REGIONS, CANADA & MEXICO 2008
  8. 8. Country of Origin Source: Synovate’s 2008 U.S. Diversity Markets Report and based on U.S. Census data
  9. 9. The Show
  10. 10. About LatinEyes <ul><li>Exciting, innovative weekly half-hour television show, in English, for everyone interested in Latino culture. </li></ul><ul><li>Weekly stories on entertainment, music, food, people and travel, all related to Latino culture. </li></ul><ul><li>Relevant content mix makes LatinEyes the best show on Latinos in the U.S. </li></ul><ul><li>Topics include interviews with celebrities like Benjamin Bratt, Salma Hayek, Jennifer Lopez, Andy Garcia... </li></ul><ul><li>Travel to fantastic Latino countries like Argentina, Brazil, Perú, Ecuador, Cuba, Guatemala, Mexico...and more. </li></ul>
  11. 11. More…LatinEyes <ul><li>Personalities like Mexican boxer Mia St. John and L.A. Mayor Antonio Villaraigosa... </li></ul><ul><li>Authors Victor Villaseñor, Isabel Allende and Julia Alvarez.. </li></ul><ul><li>And the latest in music from artists like Juanes, Caetano Veloso, Cachao, Los Amigos Invisibles and Café Tacuba. </li></ul><ul><li>New shows air every week and cover 75+ cities all over the U.S. </li></ul>
  12. 12. Our Philosophy <ul><li>LatinEyes believes in the value of sharing </li></ul><ul><li>and celebrating the diversity, beauty and </li></ul><ul><li>richness that Latino culture offers. </li></ul><ul><li>Get Latinized! </li></ul>
  13. 13. Awards & Nominations <ul><li>2006 Emmy Winner </li></ul><ul><li>2006 Kudos Awards Winner </li></ul><ul><li>2001 & 2002 RTNDA/Unity Award Winner </li></ul><ul><li>Three Imagen Awards Nominations </li></ul>
  14. 14. Sample Segments <ul><li>Ecuador Part 2 </li></ul><ul><li> </li></ul><ul><li>65 </li></ul><ul><li>(Copy and paste link. Wait for full download. It is a high resolution clip) </li></ul><ul><li>Caballos de Paso </li></ul><ul><li> </li></ul><ul><li>Hawaii Mushroom Farm </li></ul><ul><li> </li></ul>
  15. 15. 80 Million Households In the U.S.
  16. 16. Coverage Map
  17. 17. LatinEyes & Key Latin DMA’s <ul><li>7 stations in California </li></ul><ul><li>3 stations in Illinois </li></ul><ul><li>11 stations in Florida </li></ul><ul><li>4 stations in New York and New Jersey </li></ul><ul><li>* Complete station list available upon request </li></ul>
  18. 18. The Project
  19. 19. Project Description <ul><li>Spotlight on client destinations for One Year: [total destinations TBD] </li></ul><ul><ul><li>Europe, Central and Latin America </li></ul></ul><ul><li>On location editorial shoot guided by client </li></ul><ul><ul><li>3-4 days shoot at pre-determined destinations </li></ul></ul><ul><ul><li>Production crew </li></ul></ul><ul><ul><li>2 shows per destination to air on LatinEyes in 2009-10 with 2 reruns. </li></ul></ul><ul><ul><li>8 spots plus 16 spots on re-runs per destination. </li></ul></ul><ul><li>LatinEyes Web site </li></ul><ul><ul><li>Dedicated branded section </li></ul></ul><ul><ul><li>Clients banner with link to client site running 90 days </li></ul></ul><ul><li>Branded video application for social media </li></ul>
  20. 20. Parties to do <ul><li>LatinEyes: </li></ul><ul><ul><li>Produce, edit and air editorial segments </li></ul></ul><ul><ul><li>Air 8 TV spots (Plus 16 re-runs) </li></ul></ul><ul><ul><li>Place link at LE web site for e-commerce </li></ul></ul><ul><ul><li>Create the branded video application for social media </li></ul></ul><ul><li>Client </li></ul><ul><ul><li>Approve project details and budget </li></ul></ul><ul><ul><li>Provide all logistics for production crew </li></ul></ul><ul><ul><li>Provide additional content for editorial production. </li></ul></ul>
  21. 21. Schedule & Advertising <ul><li>Promotion </li></ul><ul><ul><li>Total 3 months (includes 2 re-runs) </li></ul></ul><ul><ul><li>Total TV spots: 24 </li></ul></ul><ul><ul><li>Client branded dedicated travel section </li></ul></ul><ul><ul><li>Video Application </li></ul></ul><ul><li>Program sponsorship available. Please speak to marketing </li></ul><ul><li>director for more information </li></ul>
  22. 22. Next Steps Contact us at [email_address] 866-798-5577 x 111