Presentation to movie studios

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Marketing of feature films to young audiences

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Presentation to movie studios

  1. 1. A Presentation to Film Studios<br />Presented by<br />ethosAGENCY Inc.<br />
  2. 2. Content & Services<br />The Team<br />How do we do it<br />Case Studies<br />Q&A<br />Next Steps<br />
  3. 3. The Team<br />
  4. 4. Team<br />Who <br />Partners<br />Experience<br />What we do<br />How we generate ideas<br />
  5. 5. Your Partners<br />
  6. 6. Senior Team<br />Ivan Cevallos<br />Luis Aira<br />Michelle Pinedo<br />Nilza Serrano<br />
  7. 7. Ivan Cevallos<br />Multicultural marketing expert<br />Managed direct response, grassroots, social media campaigns for Ride Aid, MisAntojitos, H&R Block, Latin Business Association, Payke Gymnastics, etc.<br />Worked on grassroots campaigns for Sony pictures and other entertainment companies<br />Trained on entertainment marketing with Chris Pula (New Line and Warner Bros)<br />
  8. 8. Luis Aira<br />Award winning director (Addy, Clio, Belding and NEBA Awards for Creative Excellence)<br />Produced engaging videos for MTV Network’s “Rock the Vote,” Antonio Villaraigosa for Mayor and major brands targeting Hispanics<br />Visual artist who works in the entertainment and advertising industries<br />
  9. 9. Michelle Pinedo<br />Grassroots expert<br />Managed all grassroots activities for Jarritos, Coca Cola, Universal Music and others<br />Street team management expertise<br />Understands urban mentality<br />
  10. 10. Nilza Serrano<br />15 years of Hispanic marketing experience<br />Founder of the Latino Film Festival, Latino Jazz Festival and the Latino Book Festival<br />Hispanic market consultant for Ford, Pfizer and other Fortune 500 corporations<br />Experience on promotion and marketing of features for the U.S. Hispanic market<br />
  11. 11. Campaign Partners<br />Adcentricity – DOOH<br />Impact Mobile – Mobile<br />RocketXL – Social<br />
  12. 12. &<br />INTEGRATE<br />IDEAS<br />
  13. 13. Process<br />Product /<br />Service<br />Analysis<br />Identify<br />Synergies<br />Target<br />Analysis<br />Market<br />Analysis<br />Plan <br />Development Process<br />Reasons<br />To Believe<br />Replicate<br />Messaging<br />Methods<br />Monitor /<br />Adjust<br />Develop<br />Plan<br />Execute<br />
  14. 14. How we integrate<br />Hyper targeting – Direct marketing <br />Segment targeting – Grassroots<br />Mass targeting - DOOH<br />Digital targeting – Social Media & Mobile<br />Support from advertising<br />
  15. 15. Key Word: Integration<br />Facebook/ SMS<br />Bars, QSR, etc.<br />Colleges and Community<br />Males 18-34<br />11 cities<br />We offer you services from A to Z on above tactics<br />
  16. 16. How we do it - recipe<br />
  17. 17. Direct Response<br />Mattel <br />9-17 year old males<br />3 mile radius from retail points<br />Suppressed against clients’ clients<br />Total quantity 150,000 postcards<br />Ongoing program for new game releases <br />
  18. 18. More Direct Response<br />Barbie at Walmart<br />2-6 years old girls<br />Set quantity around each retail point<br />Invite to see Barbie in person<br />Continues to be used on the introduction of new Barbies<br />
  19. 19. And One More<br />Disney – El Capitan Theater<br />Theatrical release targeting girls 5-12 – sent to parents<br />Target households in Los Angeles<br />Invitation to meet Tinker Bell<br />Used letter and envelope<br />Sold out matinees on 2 consecutive weekends<br />
  20. 20. Grassroots<br />Events targeting youth<br />Hip-Hop Shows (Spring Splash Hip-hop show mainly attended by male demographic)<br />Football Tailgates<br />Annual Stroll Off – Fraternities compete with “strolling” a dance unique to each fraternity <br />Fraternity Socials – Fraternities gather each semester at “social events”<br />Greek Week – Weeklong events where fraternities participate at on and off campus events. <br />Fraternity Banquets – Fraternities host banquets each semester to give out awards to their members<br />Greek Games – Fraternities participate in a friendly games for bragging rights and trophies <br />Sporting events – Football, Baseball, Skating events<br />Other events at different markets and cities<br />
  21. 21. Got Males 18-24?<br />
  22. 22. How about some buzz? <br />
  23. 23. Other samples<br />
  24. 24. DOOH Integration<br />Airports<br />Convenience Stores<br />Colleges / Universities<br />Entertainment<br />ATMs<br />Gas Stations<br />Grocery Stores<br />Hospitality<br />Municipal<br />Office Buildings<br />Personal Care<br />Retail<br />Shopping Centers<br />Transit<br />Residential<br />Health Care<br /><ul><li>Murals on dedicated walls & cities</li></ul>Note: Bold indicates media that targets males 18-24<br />
  25. 25. DOOH Geo Targeting<br />As bus approaches location,<br />Your add will appear in the<br />lower section of the screen. <br />A coupon can be generated.<br />
  26. 26. Integration Mobile<br />Activate all media with a mobile call to action “Text MOVIE NAME to 222377.”  <br />Confirmation notice with delivery of media<br />Reminders of opening date, other<br />Promotions & delivery of media<br />Males 18 -24 are big users of mobile media<br />
  27. 27. Ideas<br />Provide attractive offer across all media to drive movie goers to opening night<br />Partner with theater chain on promotion<br />Promotions at military bases<br />Provide options: targets will choose their preferred medium of engagement<br />Create elements that entice sharing and engagement: online games, new cuts of trailer, apps, other.<br />Track results by media<br />Integrate DOOH & Mobile<br />And much more…<br />
  28. 28. Next Steps<br />Contact <br />ethosGROUp Inc.<br />ivan@ethosagency.com<br />(866) 789-5577 x 111<br />

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