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Digital Filipino E Commerce Summit


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Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce market

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Digital Filipino E Commerce Summit

  1. 1. Social System People
  2. 2. Philippines Sponsor for Digital Filipino Web Awards 2009
  3. 3. Why e-Commerce <ul><li>Go GLOBAL with minimum efforts & investments </li></ul><ul><li>Expanding new local market </li></ul><ul><li>24 / 7 business </li></ul><ul><li>Access young generation market </li></ul><ul><li>Will you caught in ‘Surprise Free Future’?! </li></ul>
  4. 4. If it is so important, why are there only a few businesses offering their products online? What we learned from Digital Filipino E-Commerce Summit
  5. 5. Logistic/Delivery Challenges
  6. 6. Delivery & Logistic Challenges <ul><li>Searching of reliable logistic partner </li></ul><ul><li>Integration of logistic calculator into your Shopping Cart </li></ul><ul><li>Issues raise from damage of goods during shipment </li></ul><ul><li>Proof of delivery </li></ul>
  7. 7. e-Payment Challenges
  8. 8. E-Payment Challenges <ul><li>30 days holding period for Online Credit Card transaction by Philippines banks </li></ul><ul><li>High credit card charges </li></ul><ul><li>Currency conversion charges for oversea transaction </li></ul><ul><li>High integration fees for local payment gateway </li></ul>
  9. 9. Initial Investment
  10. 10. Initial Investment <ul><li>E-Commerce development – in-house or outsource? </li></ul><ul><li>Human resources </li></ul><ul><li>Digital marketing investment </li></ul><ul><li>Security </li></ul><ul><li>Integration with payment gateway and logistic </li></ul>
  11. 11. Trusted Brand Name
  12. 12. Trusted Brand <ul><li>How long it take to build a brand? </li></ul><ul><li>Investment in branding strategies </li></ul><ul><li>Time & money to build a loyalty customer group </li></ul>
  13. 13. Expertise / Resources
  14. 14. Resources & Expertise <ul><li>Get support from different group of expert in different industry </li></ul><ul><li>Expertise in Digital Marketing industry </li></ul><ul><li>Full Time/ Part Time? </li></ul>
  15. 15. Some Facts & Figure <ul><li>24million Internet users in Philippines, expect to increase to 40million by Y2012 </li></ul><ul><li>More than 70% Internet users below 30 years </li></ul><ul><li>Estimated Php4billion market in Y2009 for e-Commerce </li></ul><ul><li>Only 4% Internet users purchase online </li></ul><ul><li>US$14bil remitted back to PH in Year 2008 </li></ul>
  16. 16. Some Interesting Predictions… <ul><li>If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012 </li></ul><ul><li>32mil = 1/3 of Philippines population </li></ul><ul><li>1% YoY increment of online purchase, Y2012 have 7% internet users purchase online </li></ul><ul><li>2.8mil Internet users purchase online in Y2012, where 2.24mil is below 30 </li></ul>
  17. 17. Questions out of the box <ul><li>How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old </li></ul><ul><li>Can you business neglect this Gen-Y consumers representing 1/3 of Ph population? </li></ul><ul><li>What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever? </li></ul>
  18. 18. Even more…. <ul><li>Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries </li></ul><ul><li>How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace? </li></ul><ul><li>How to leverage glocalization to be proactive penetration rather than defensive inbound selling? </li></ul>
  19. 19. PH e-Commerce <ul><li>Is going to be excited and interesting market </li></ul><ul><li>40mil users in Y2012, with 32mil is under 30 </li></ul><ul><li>US$2bil online transaction by Y2012, possible? </li></ul><ul><li>How social e-Commerce will evolve and convergence e-Commerce take place? </li></ul><ul><li>How to use glocalization to proactive? </li></ul>
  20. 20. Contact us today <ul><li>www.SMilDS.COM/PH </li></ul><ul><li>or </li></ul><ul><li>Visit us as Facebook – SMILDS Philippines </li></ul><ul><li> </li></ul>