Testing the user experience of a product or service in context can be time consuming and expensive.
At IceMobile, we’ve developed a simple DIY method to conduct contextual research remotely, called Context Chat. We use chat platforms like WhatsApp to prompt questions and small tasks.
It has a low threshold for participants and it gives you rich data input, like photo, video and location.
This presentation shows you what Context Chat is and how you can start it yourself.