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Balbiino 2011


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Balbiino presentation.

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Balbiino 2011

  1. 1. Balbiino AS•Founded 1995;•100% based on Estonian capital;•Owned by NG Investment OÜ;•Belongs to the same group with:- Selver – local grocery store with 35 stores (turno. over 300mioEUR per year. The market leader);- Kaubamaja – high end grocery stores;- 9 other successful and honerable companies.•Operating in 5 countries – Baltics, Finland, Ireland.
  2. 2. Quality in everything* Balbiino’s products, product handlingprocesses and services are high-qualityand conform to the stringent requirementsset for the food processing industry.Balbiino is the only ice-creammanufacturer in the Baltics to receive theinternational BRC (British RetailConsortium) food safety and qualitymanagement certificate.* Balbiino has been awarded the Estonianswallow and clover labels by The EstonianChamber of Agriculture and Commerce,which attest to the Estonian origin andquality of products.
  3. 3. Balbiino - an ice-cream and frozen food expert •Balbiino produces ice-creams; •We are able to follow market changes and demands. Our development division is working non-stop. •In addition to ice-cream production, Balbiino is also involved in the import and sale of frozen goods. Balbiino imports and sells frozen vegetables, berries, culinary products, fish and meat. There are about 100 different names of ice-creams in the assortment of Balbiino. The variety consist of family-, cup-, vaffle-cone ice-creams and ice-creams on a stick, popsicles and ice-cream multipackages.
  4. 4. The most successful frozen food brandsBalbiino co-operates with producers that are famous in Estonia aswell as in Europe.Farm Frites - experience for more than 10 years;Uhrenholt – experience for 7 yearsBonduelle – experience for 2 years.Additionally Balbiino owns following trademarks, under whichvarious frozen products are marketed:Härmavili- frozen vegetables, fries, yeast- and puff-pastry;Marine- frozen natural and coated fish products and seafood;Culinare- frozen vegetables and berries, pastries, pizzas.
  5. 5. Sales team•There are 19 members in our Estonian sales team;Our sales representatives cover the whole Estonia – retail andHoReCa sector. The share of retail and HoReCa customers is55:45, all togeher appr. 4000 customers.•Small teams in Latvia and Lithuania;•Representation in Finland and Ireland
  6. 6. MarketingOur marketing budget is appr. 5% of our turnover, which is sharedwith suppliers differently, according to concrete contract;The main focus of marketing is in POS, but also mass media,social media etc. Our aim in marketing is to be an experts inguerilla marketing and the key word is efficency.
  7. 7. Logistic and warehouse* Total warehouse area is appr. 8000 m²;* Capacity of warehouse is 7700 pallets, appr. 7000 tons ofproducts;* 100% of logistics is out-sourced.
  8. 8. Thank you!