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Website-Optimierung mit Google Analytics

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Das Webinar des Büro für gute Websites geht in die dritte Runde: Nachdem der Frühjahrsputz im vorletzten Webinar abgeschlossen wurde, wird André in diesem Webinar drei Techniken zur Website-Optimierung mit Google Analytics vorstellen.

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Website-Optimierung mit Google Analytics

  1. 1. Webinar, 15.03.2019 Website-Optimierung mit Google Analytics
  2. 2. Damit Sie wissen, wem Sie jetzt zuhören André Goldmann, Inhaber und Gründer vom Büro für gute Websites Erste Website mit 14 Jahren ➡ 20+ Jahre Branchenerfahrung Früher war ich:
 Frontendentwickler bei preisvergleich.de und best-price.com
 CTO, COO und Dozent bei der 121WATT GmbH Heute mache ich:
 Einfach gute Websites ➡ UX- und Landingpage-Design, Website-Entwicklung, -Optimierungen und -Audits. Workshops und Online-Kurse zu Website-Relaunches, SEO und Web-Analyse.
 
 Mehr unter: www.gutewebsites.de © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 2
  3. 3. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Vorgang bei der Optimierung 3
  4. 4. Vorgang bei der Optimierung © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 4 Analyse Optimierung Monitoring
  5. 5. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 0. Definieren der essentiellen Daten 5
  6. 6. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 0. Definieren der essentiellen Daten 6 Manuelle Erfassung planen
  7. 7. Manuelle Erfassung planen Welche Elemente sorgen für Expertise, Authoritativeness and Trustworthiness (E-A-T)? Expertise • Texte und Grafiken • Videos die Fachkompetenz vermitteln Autorität • Social-Proof • Kommentare / Community-Bereich auf der Website • Verweisende Webseiten Vertrauenswürdigkeit • Aktualität der Inhalte • Kundenlogos • Case Studies und Kundenstimmen © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 7
  8. 8. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 0. Definieren der essentiellen Daten 8 Manuelle Erfassung am Beispiel von gutewebsites.de
  9. 9. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 1. Analyse der essentiellen Daten 9
  10. 10. Welche Daten stehen uns zur Verfügung? Key-Performance-Indikatoren (KPI) zur Website-Optimierung • Absprungrate • Seitenladezeit • Geräteklasse und deren Auflösung • Demographische Daten • Conversions Rate • Verweildauer • Social Proof • Suchanfragen (!!!) © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 10
  11. 11. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 1. Analyse der essentiellen Daten 11 Dashboard für die schnelle Analyse 📊
  12. 12. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 1. Analyse der essentiellen Daten 12 Benutzerdefinierte Berichte 📊
  13. 13. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 2. Segmente zur Optimierung 13
  14. 14. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 2. Segmente zur Optimierung 14 Welche Segmente können für die Website-Optimierung interessant sein?
  15. 15. Welche Segmente können für die Website-Optimierung interessant sein? • Nutzer mit wichtigen Gerätetypen (iPhone-Nutzer etc.) • Wiederkehrende Nutzer • Landingpage-Einstiege vs. Content-Marketing • Persona-Kontrolle auf Basis des gewünschten Nutzer © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 15
  16. 16. Landingpage-Einstiege vs. Content-Marketing https://analytics.google.com/analytics/web/template?uid=vWsHZkWJTEO02IGvOh4exA 16
  17. 17. Persona-Kontrolle auf Basis des gewünschten Nutzer https://analytics.google.com/analytics/web/template?uid=a-PpYaVyTLSgPJB1FN4bIw 17
  18. 18. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 3. Monitoring mit Google Analytics 18
  19. 19. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de 3. Monitoring mit Google Analytics 19 via E-Mail-Benachrichtigungen
  20. 20. E-Mail-Benachrichtigungen konfigurieren Link oder Copyright zum Bild 20
  21. 21. © 2019 - Büro für gute Websites, André Goldmann – www.gutewebsites.de Vielen Dank! Nächstes Webinar am 12.04.:
 Website-Optimierung mit Google Optimize 21 https://wbsit.es/webinar0419

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