Successfully reported this slideshow.
Trends From Silicon Valley
E-commerce
FDIH event - June 19, 2013
Lene S Schulze - lsa@innovationcenterdenmark.com - @ICDK
...
Wednesday, June 19, 13
Wednesday, June 19, 13
How to compete with these guys?
Wednesday, June 19, 13
Commodity Commerce Nailed
- Virtually every area of consumer goods
- Huge selection
- “good-enough” pricing
- Personalized...
Wednesday, June 19, 13
Customer service quality has replaced price point as the key e-commerce metric.
Wednesday, June 19, 13
Emotional Commerce
Design centric
More thoughtful purchase decisions
Having fun while shopping
Emotional connection with b...
Emotional Commerce
Keywords
Design
Social Experiences
Crowdsourcing
Personalization and Curation
Subscription
Wednesday, J...
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Opportunities in Emotional Commerce
USD 63 bill dollar Furniture market w. 4% online sales
- Imagine a world where 10-20% ...
Peer to Peer Market Places
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Wednesday, June 19, 13
Peer to Peer Market Places
Peer to Peer Commerce
Wednesday, June 19, 13
M-Commerce
- Expected 25% of online retail on
mobile devices by 2017
- Tablets will prevail
- The shopping experiences are...
Innovation Centre Denmark
–  Globaliza(on*Strategy*of*2006:"A"vision"of"Denmark"becoming"the"
leading"knowledge"based"na8o...
“From&fruits&to&technology”&
!  The%end%of%World%War%II%–%a%big%economic&upturn&
!  Strong%technical&universi7es:%Stanford...
Why?%10%Reasons%why%Silicon%Valley%works%
1.  Strong)“Wild%West”%ideals:)Hard)work,)eternal)
op4mism,)restless,)appe4te)fo...
10#Reasons#con+nued!
6.  Ecosystem!open#and#dynamic!
7.  Network,!abundant,!informal,!open,!focused!on!knowledge:
sharing!...
SCALEit(bridges(scalable(Danish(
technology(companies(with(Silicon-
Valley--
Alumni(
Wednesday, June 19, 13
Ecosystem)
Silicon'Valley'
TALENT'
SCALABILITY'
EXPERIENCE'
CAPITAL'
MARKET'
CAPITAL)
MARKET) TALENT)
SCALABILITY)
EXPERIE...
Inspiring(entrepreneurs(in(
Denmark…(
!Speaker!series!from!successful!
Silicon!Valley!entrepreneurs!
…Introducing(Danish(s...
Awesome'event.'Super'
condensed,'relevant'and'to'the'
point'program'with/interes0ng/
speakers,'company'visits'and'fun'
net...
Wednesday, June 19, 13
Wednesday, June 19, 13
Thank you - Questions?
Lene S Schulze - lsa@innovationcenterdenmark.com
http://icdk.um.dk/
www.facebook.com/innovationcent...
Wednesday, June 19, 13
Upcoming SlideShare
Loading in …5
×

Trends in Ecommerce - FDIH event June 19, 2013

293 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Trends in Ecommerce - FDIH event June 19, 2013

  1. 1. Trends From Silicon Valley E-commerce FDIH event - June 19, 2013 Lene S Schulze - lsa@innovationcenterdenmark.com - @ICDK Innovation Centre Denmark, Silicon Valley Wednesday, June 19, 13
  2. 2. Wednesday, June 19, 13
  3. 3. Wednesday, June 19, 13
  4. 4. How to compete with these guys? Wednesday, June 19, 13
  5. 5. Commodity Commerce Nailed - Virtually every area of consumer goods - Huge selection - “good-enough” pricing - Personalized shopping recommendations - Top-notch convenience (Amazon Prime, Subscription, Easy returns) Selection - Price - Speed Wednesday, June 19, 13
  6. 6. Wednesday, June 19, 13
  7. 7. Customer service quality has replaced price point as the key e-commerce metric. Wednesday, June 19, 13
  8. 8. Emotional Commerce Design centric More thoughtful purchase decisions Having fun while shopping Emotional connection with brands Wednesday, June 19, 13
  9. 9. Emotional Commerce Keywords Design Social Experiences Crowdsourcing Personalization and Curation Subscription Wednesday, June 19, 13
  10. 10. Wednesday, June 19, 13
  11. 11. Wednesday, June 19, 13
  12. 12. Wednesday, June 19, 13
  13. 13. Wednesday, June 19, 13
  14. 14. Wednesday, June 19, 13
  15. 15. Wednesday, June 19, 13
  16. 16. Opportunities in Emotional Commerce USD 63 bill dollar Furniture market w. 4% online sales - Imagine a world where 10-20% is sold online “Is it possible to build a multi billion dollar eCommerce business in an Amazon world? In Commodity CommerceI say probably not. In Emotional Commerce, absolutely yes.” Jason Goldberg, Founder & CEO Fab.com “Lots of Disruption waiting to happen” Wednesday, June 19, 13
  17. 17. Peer to Peer Market Places Wednesday, June 19, 13
  18. 18. Wednesday, June 19, 13
  19. 19. Wednesday, June 19, 13
  20. 20. Wednesday, June 19, 13
  21. 21. Wednesday, June 19, 13
  22. 22. Peer to Peer Market Places Peer to Peer Commerce Wednesday, June 19, 13
  23. 23. M-Commerce - Expected 25% of online retail on mobile devices by 2017 - Tablets will prevail - The shopping experiences are improving There are ways to go = Many opportunities ahead Wednesday, June 19, 13
  24. 24. Innovation Centre Denmark –  Globaliza(on*Strategy*of*2006:"A"vision"of"Denmark"becoming"the" leading"knowledge"based"na8on"in"the"world"in"2016" –  Centers"placed"in"Silicon*Valley*(2006),*Shanghai"(2007),"Munich"(2008)" and"Sao"Paolo,"Seoul"and"DelhiHBagalore"(2013)" –  The"centers"facilitate"access"to"interna(onal*sources*of*innova(on*such" as"capital,"networks,"knowledge,"technology,"partnerships"and"markets." –  Mission:"create*long*term*growth*and*job*crea(on*in*Denmark* –  Sector"focus:"ICT,*Cleantech,*Life*Science* Wednesday, June 19, 13
  25. 25. “From&fruits&to&technology”& !  The%end%of%World%War%II%–%a%big%economic&upturn& !  Strong%technical&universi7es:%Stanford,%UC%Berkeley% !  The%Hewle>!Packard%garage%in%Palo%Alto%!%startup&wave& !  Growth%in%semiconductor&in%the%1960s% !  Growth%in%computer&hardware&in%the%1970!80s% !  Growth%in%computer&so:ware&in%the%1980!90s% !  The%Networks&and&the&Internet&in%the%1990!2000s% !  2000s:%biotech,%security%IT,%media,%telecom,%medical%devices,% cleantech,%advanced%materials%% !  Today%!%CleanTech,%web%2.0,%social%media,%mobile,%cloud,%SaaS,%big% data,%gaming% Silicon Valley Wednesday, June 19, 13
  26. 26. Why?%10%Reasons%why%Silicon%Valley%works% 1.  Strong)“Wild%West”%ideals:)Hard)work,)eternal) op4mism,)restless,)appe4te)for)risk9taking)(Gold)Rush))) 2.  Strong)educa4onal)tech%talent%pool:)E.g.)Stanford,)UC) Berkeley) 3.  )Few)or)no%barriers,)e.g.,)social/racial/ethnic/class) 4.  )Strong)flow)of)tech<talented%immigrants:))China,) India,)EuropeFailure%is%not%sAgmaAzed) 5.  :)Valued)as)“educa4on”) Wednesday, June 19, 13
  27. 27. 10#Reasons#con+nued! 6.  Ecosystem!open#and#dynamic! 7.  Network,!abundant,!informal,!open,!focused!on!knowledge: sharing! 8.  Entrepreneurial#Service#Providers:#Strong!support!from!key! service!providers!(legal,!accoun?ng,!HR,!marke?ng!etc…)! 9.  Abundance!of!capital!!1/4!of!the!world´s!venture!capital!in! SV! 10.  #Stock!op?ons!and!IPOs!create!“serial#entrepreneurs”! Wednesday, June 19, 13
  28. 28. SCALEit(bridges(scalable(Danish( technology(companies(with(Silicon- Valley-- Alumni( Wednesday, June 19, 13
  29. 29. Ecosystem) Silicon'Valley' TALENT' SCALABILITY' EXPERIENCE' CAPITAL' MARKET' CAPITAL) MARKET) TALENT) SCALABILITY) EXPERIENCE) Wednesday, June 19, 13
  30. 30. Inspiring(entrepreneurs(in( Denmark…( !Speaker!series!from!successful! Silicon!Valley!entrepreneurs! …Introducing(Danish(startups(to( the(eco(system(for(one(week..( …obtain(a(foothold(by( (staying(for(3(months( !Touring!all!of!Denmark!to! promote!the!SCALEit!programs! and!educate!Danish!startups! !Get!feedback!on!the!company!and! review!the!business!model!in!the! world!centre!of!technology! !Network!with!venture!capitalists,! advisors,!successful!entrepreneurs! and!cuCng!edge!companies! !Making!their!products!ready!for! the!American!market!and!rapid! growth! !Dedicated!mentorship!programs! to!ensure!they!develop!their! businesses! Inspire( Ignite( Accelerate( The SCALEit Program Wednesday, June 19, 13
  31. 31. Awesome'event.'Super' condensed,'relevant'and'to'the' point'program'with/interes0ng/ speakers,'company'visits'and'fun' networking'events'with'like: minded'peers.' It'is'very'simple,'if'you'are'a'Danish' startup'and'you'can'afford'this,'DO/ IT!/ The'SCALEit'program'gives' you'insights'on'all'the' "unknown/unknowns",' which'makes'it'possible'to' grow/your/business/ interna0onally!' Great'week.'StressmAPP'now' accelerates'faster.'' Feedback' Only'posiJve'feedback'from'our'alumni'companies' 100%'Of'the'companies'will' improve'or'opJmize'their' business'because'of'SCALEit' Overall'saJsfacJon' 0%' 10%' 90%'StaJsJcs…' Wednesday, June 19, 13
  32. 32. Wednesday, June 19, 13
  33. 33. Wednesday, June 19, 13
  34. 34. Thank you - Questions? Lene S Schulze - lsa@innovationcenterdenmark.com http://icdk.um.dk/ www.facebook.com/innovationcenterdenmark @ICDK @lsjorslev www.linkedin.com/in/lenesjorslevschulze Wednesday, June 19, 13
  35. 35. Wednesday, June 19, 13

×