Broege - Social Networks

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  • Broege - Social Networks

    1. 1. Social Networks and the Use of Mobile Phones IN NEW ZEALAND, GERMANY, AND THE UNITED STATES Stephanie Broege <stephanie.broege@otago.ac.nz> Department of Film, Media & Communication, U of Otago INTERNATIONAL CONFERENCE ON COMPUTER MEDIATED SOCIAL NETWORKING, ICCMSN 2008
    2. 2.  NZ – mobile subscriber growth 11 % 16 % 17 % 8 % 12 % 3 % 2 % Source: 2008 New Zealand - Mobile & Broadband Overview & Analysis Report

http://www.chinaccm.com 2007-12-12 12:19
    3. 3.  overview <ul><li>Perpetual contact </li></ul><ul><li>Permanent availability </li></ul><ul><li>How about going without a phone for 48h? </li></ul><ul><li>Nomophobia & disconnect anxiety </li></ul><ul><li>We suffer without communication </li></ul>
    4. 4.  overview 2 <ul><li>Exploiting the (memory) space </li></ul><ul><li>Social success linked to phone book entries </li></ul><ul><li>Increased selectivity in choosing friends </li></ul><ul><li>Maintaining large networks increases social support from members. </li></ul><ul><li>“ (mobile phone users) choose the person who most closely satisfies their preference at any given moment.” (Puro, 2002:124) </li></ul>
    5. 5.  the research project 2006
    6. 6.  multi-method comparative approach Comparative Multi-Method <ul><li>Quantitative </li></ul><ul><li>Mobile MediaSurvey Online and Offline </li></ul><ul><li>New Media Survey </li></ul><ul><li>Qualitative </li></ul><ul><li>Focusgroup Interviews </li></ul><ul><li>Person-Person Interv/s </li></ul><ul><li>Qualitative & Quant. </li></ul><ul><li>Mobile Social Networks </li></ul><ul><li>New Zealand </li></ul><ul><li>Quantitative </li></ul><ul><li>Qualitative </li></ul><ul><li>USA </li></ul><ul><li>Quantitative </li></ul><ul><li>Germany </li></ul><ul><li>Quantitative </li></ul><ul><li>Qualitative </li></ul>
    7. 7.  sample 2006 <ul><li>Q uantitative data: P&P survey, N=418 students in New Zealand, the US, and Germany </li></ul><ul><li>Qualitative data: collected from 4 focus group interviews (N=33), mobile network exercise (N=16) </li></ul><ul><li>Age: Ø 22 years (min=18, max=28) </li></ul>
    8. 8.    dimensions of findings <ul><li>Preferred medium to communicate </li></ul><ul><li>Text Messaging </li></ul><ul><li>Attitude towards text messaging </li></ul><ul><li>Gender-specific social networking </li></ul>
    9. 9.  medium for contacting friends (in %)
    10. 10.  text messaging I believe it may be rather hard to be a student at Otago today without a cell phone as most social relationships are maintained via cell phones not only with friends but also for group work and last minute changes to meeting times and places. (Claudine, University of Otago) “ ”
    11. 11.  text messaging
    12. 12. Ø attitude towards cell phone use
    13. 13.  number of cell phone contacts 17% 19% 21% 18% 20% 15% GER USA NZ
    14. 14.    network exercise Part 2: Social Network Drawing Part 1: Characteristics of Phone Book Entry
    15. 15. <ul><li>Connection to family and friend network </li></ul><ul><li>Text preferred </li></ul><ul><li>Landline & Email use in addition to MP </li></ul><ul><li>Active versus passiv ties </li></ul><ul><li>Location of network </li></ul><ul><li>Network structure </li></ul> mobile social relationships
    16. 16.    example of female social network
    17. 17.    example of female social network
    18. 18.    example of male social network
    19. 19.      conclusions I just text people random stuff, if I am bored. Just say something really weird, which has no relevance to anything. Just ‘cause it doesn’t really cost you anything, well it does but you got about 500 [text messages] or so . (Female Student, Otago) “ ”
    20. 20. THNQ ;-) 4 ur attn [email_address]

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